Extreme Reach expands ad platform with Adstream acquisition

Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.

By Robert Williams • April 21, 2021

Dos Equis' new brand direction offers a dose of post-pandemic optimism

The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.

By Natalie Black (Koltun) • April 21, 2021

Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers

The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content.

By Robert Williams • April 20, 2021

Why brands like Neutrogena and Old Spice are rushing to build internal content studios

While people seek ad-free platforms like streaming services, brands angle to meet the appetite for programming — but they must avoid navel-gazing.

By Peter Adams • April 20, 2021

Avocados From Mexico dishes up personalized recipes for Cinco de Mayo

The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.

By Robert Williams • April 19, 2021

Triller parent makes 2 acquisitions, names new CEO as content ambitions grow

Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.

By Peter Adams • April 15, 2021

Pepsi unveils branded reality dating show to tout new mango flavor

"Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV.

By Robert Williams • April 14, 2021

What AVOD's growth means for marketers in search of evolving consumers

As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.

By Chris Kelly • April 13, 2021

IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic

Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.

By Robert Williams • April 8, 2021

Bush's Beans remixes 'bean song' with Josh Groban ballad

Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.

By Robert Williams • April 8, 2021

Orbitz supports inclusive positioning with 'Travel As You Are' campaign

With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s. 

By Robert Williams • April 7, 2021

Impossible Foods eyes meat eaters in first national ad push

Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."

By Chris Kelly • April 7, 2021

Neutrogena opens its first brand studio to create original content

Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety.

By Robert Williams • April 6, 2021

Airheads spoofs skip ad feature on digital video ads

Six- and 15-second spots across social media, streaming and video platforms depict people skipping in different scenarios to add playfulness to their lives.

By Robert Williams • April 5, 2021

White Claw, a brand built on social buzz, focuses on fans in first global campaign

Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.

By Peter Adams • April 1, 2021

P&G's Tide enlists celebrity 'cold callers' for sustainability push

Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide.

By Robert Williams • April 1, 2021

P&G amps up opportunities for Black creators across advertising, film and TV

The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.  

By Chris Kelly • March 30, 2021

Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool

A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform.

By Peter Adams • March 29, 2021

Coke ads insert different flavors into memorable basketball moments

In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors.

By Robert Williams • March 29, 2021

Video content strategy: YouTube as an essential part of your marketing arsenal

The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy.

March 29, 2021

YouTube tests product detection in videos

The platform is experimenting with a feature that lists products and related items in between recommended videos.   

By Maria Monteros • March 25, 2021

Peeps returns for Easter with livestreamed series, brand partnerships

As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.

By Robert Williams • March 25, 2021

P&G's SK-II opens film studio to elevate purpose-driven marketing

The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda.

By Chris Kelly • March 24, 2021

Dove offers to pay other brands to diversify their ads

Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.

By Robert Williams • March 24, 2021

Lexus takes musicians for a spin in sedan with built-in record player

Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car.

By Chris Kelly • March 23, 2021