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Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
By Peter Adams • Jan. 21, 2021 -
Retrieved from Twitch on January 20, 2021
Capital One deepens bet on Twitch to reach ad-averse gamers
By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.
By Natalie Black (Koltun) • Jan. 21, 2021 -
Courtesy of Anheuser-Busch
Stella Artois ties with Blue Apron to serve at-home Super Bowl menu
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
By Robert Williams • Jan. 15, 2021 -
Courtesy of WWE
How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands
During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.
By Chris Kelly • Jan. 13, 2021 -
Courtesy of Ford Motor Company
Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins
Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year.
By Peter Adams • Jan. 11, 2021 -
Courtesy of Roku
Roku buys rights to Quibi shows for growing ad-supported channel
The Roku Channel will premiere more than a dozen titles that didn't get a chance to stream on Quibi, which could drive audience and ad revenue growth.
By Robert Williams • Jan. 11, 2021 -
Permission granted by General Motors
GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign
An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles.
By Peter Adams • Jan. 11, 2021 -
Retrieved from Disney+ on June 15, 2020
OpinionWill Disney leverage its growing strength in streaming to launch an ad-subsidized model?
Disney+ had the advantage of brand recognition and a strong content library from the outset, positioning it for the next step in its evolution, Innovid's Tal Chalozin writes.
By Tal Chalozin • Jan. 11, 2021 -
Courtesy of WW
WW pumps up app-based membership with podcasts, virtual experiences
The company formerly known as Weight Watchers debuted a plan for digitally savvy members built with pandemic-spurred behaviors in mind.
By Chris Kelly • Jan. 7, 2021 -
Facebook: 35% of gaming newcomers prefer ad-supported monetization model
A report examining COVID-19's impact on the gaming space found Facebook's streaming service in 2020 notched 1 billion viewership hours for the first time.
By Peter Adams • Jan. 7, 2021 -
Courtesy of Nature Valley
Nature Valley touts trail restoration with remake of classic song
To celebrate 10,000 miles of restored trails, the General Mills brand tapped Daveed Diggs to remake The Proclaimers hit "I'm Gonna Be (500 Miles)."
By Robert Williams • Jan. 7, 2021 -
Courtesy of Kia
Kia nixes 'Motors' from name as it sets sights beyond vehicle manufacturing
After revealing a new logo and slogan earlier in the month, the automaker further detailed plans to center more of its business on sustainable areas like electric vehicles and mobility services.
By Peter Adams • Updated Jan. 15, 2021 -
Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Courtesy of Vimeo
Vimeo to be spun off from IAC amid rapid growth of online video
The YouTube alternative's revenue and user base have surged as homebound viewers seek more digital video content during the pandemic.
By Robert Williams • Dec. 23, 2020 -
Courtesy of Ford Motor Company
Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang
Creative built around nostalgia for a holiday classic continues a trend that started around the Super Bowl and has endured despite COVID-19 disruptions.
By Peter Adams • Dec. 22, 2020 -
Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.
ColumnCampaign Trail: Rebooted Cheerios spot points to influencers' marketing power
After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
By Natalie Black (Koltun) • Dec. 18, 2020 -
Courtesy of Disney
Mars extends Disney deal with M&M's 'Bite Size Holiday' series
Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays.
By Robert Williams • Dec. 18, 2020 -
Courtesy of NYX Professional Makeup
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
By Robert Williams • Dec. 17, 2020 -
Facebook reportedly developing Cameo copy to key into custom celeb video boom
The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.
By Peter Adams • Dec. 17, 2020 -
Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Courtesy of PepsiCo
Pepsi teams with Fox on game show inspired by Wild Cherry flavor
With "Cherries Wild," the soft-drink maker is targeting younger consumers via a branded integration.
By Robert Williams • Dec. 17, 2020 -
Retrieved from Twitch on December 17, 2020
Pizza Hut's celeb-powered Twitch series scores 5.4M views
"Friday Night Bites" brought together celebrities, influencers and gamers for pizza-themed challenges.
By Chris Kelly • Dec. 17, 2020 -
Retrieved from Post Consumer Brands on December 16, 2020
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.
By Peter Adams • Dec. 16, 2020 -
Captain Morgan debuted a new holiday campaign featuring Josh Gad. The image was retrieved from the brand's video on Dec. 16, 2020.
Captain Morgan bids good riddance to 2020 in revised classic holiday poem
As part of a digital-focused holiday push highlighting good times to come, the Diageo-owned rum brand enlisted Josh Gad to read "'Twas the End of 2020."
By Robert Williams • Dec. 16, 2020 -
Courtesy of McDonald's Sweden
McDonald's celebrates 'Golden M' hairdo with virtual barbershop
In Sweden, the chain linked an iconic 1990s haircut with its Golden Arches logo and sold out of virtual hairdressing appointments in two hours.
By Chris Kelly • Dec. 15, 2020
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