Video: Page 46

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    'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

    Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

    By • Nov. 4, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Hudson's Bay
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    Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

    Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.

    By Tatiana Walk-Morris • Nov. 3, 2020
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    Courtesy of Red Bull
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    Red Bull takes annual dance competition to TikTok

    Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

    By • Nov. 3, 2020
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    Courtesy of Verizon
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    Verizon unveils 5G football experience in NFL app

    As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

    By • Nov. 2, 2020
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    Nando's
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    Nando's hidden camera stunt urges voting with 'undemocratic' meals

    The restaurant has historically been vocal about voting rights and inclusivity, adding voter registration forms to its menu in September and resource flyers in takeout bags.

    By Tatiana Walk-Morris • Oct. 30, 2020
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    Sara Kurfe / Unsplash
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    Google bounces back in Q3 with 9.8% ad growth as YouTube shines

    The video platform's ad revenue jumped 32% as marketers ramped up their media spending to reach homebound consumers.

    By • Oct. 30, 2020
  • Jose Cuervo releases documentary, ofrenda kits for Day of the Dead
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    Courtesy of Jose Cuervo
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    Jose Cuervo supports at-home Day of the Dead festivities with ofrenda kits

    The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.

    By Tatiana Walk-Morris • Oct. 29, 2020
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    Courtesy of Shopify
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    TikTok broadens ad ecosystem with Shopify e-commerce partnership

    As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

    By • Oct. 28, 2020
  • RuPaul sings Old Navy's praises in new holiday campaign
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    Courtesy of Old Navy
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    Old Navy gets cozy with pop culture in holiday ads, YouTube series

    Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.

    By Aaron Baar • Oct. 28, 2020
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    Courtesy of Snap
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    New York Times activates its first Snapchat AR Lens as election looms

    An extension of the publisher's "The Truth is Essential" campaign, the lens looks to reach young voters with one of the app's most popular features.

    By • Oct. 28, 2020
  • Burger King summons the spirit of a rival in spooky stunt
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    Courtesy of Burger King
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    Burger King summons the spirit of Ronald McDonald in spooky stunt

    The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic.

    By Aaron Baar • Oct. 27, 2020
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Zulily
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    E-commerce retailer Zulily celebrates women in holiday campaign

    To highlight "the Mrs. Claus in all of us," the Seattle-based company launched a campaign across CTV, radio, influencer, social and other channels.

    By Tatiana Walk-Morris • Oct. 26, 2020
  • Oreo builds a protective vault to keep Oreos safe from passing asteroid
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    Courtesy of Oreo
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    Mondelez builds protective vault to guard Oreos from passing asteroid

    In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.

    By Aaron Baar • Oct. 26, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Deep Dive

    2020's bevy of brand refreshes reflect new marketing mandates

    The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

    By Shane Schick • Oct. 26, 2020
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    Courtesy of Kraft Heinz
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    Heinz challenges TikTok users to make Halloween transformations with ketchup

    Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

    By • Oct. 26, 2020
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    Bloomingdale's
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    Bloomingdale's hosts virtual holiday benefit featuring Misty Copeland

    Brick-and-mortar retailers like Bloomingdale's, which is known for extravagant in-store holiday programs, are being forced to pivot this year.

    By Tatiana Walk-Morris • Oct. 23, 2020
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    Courtesy of Coors Light
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    Inside Molson Coors' marketing playbook for navigating chaos in 2020 and beyond

    Speaking at the ANA Masters of Marketing, CMO Michelle St. Jacques laid out an aggressive pandemic strategy that's seen the beverage giant run 30 campaigns since March.

    By • Oct. 23, 2020
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    Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
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    LG cooks up celebrity-packed 'Homestyle' video series for the holidays

    Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

    By • Oct. 22, 2020
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    Permission granted by Quibi
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    Deep Dive

    Quibi calls it quits: Key takeaways from a lesson in how not to build a streaming brand

    While the app became a punching bag well before announcing plans to shutter, the news is still likely to disappoint marketers hungry for an ad-supported premium mobile video platform.

    By • Oct. 22, 2020
  • Wine brand Apothic taps Sarah Michelle Gellar for virtual Halloween event
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    Courtesy of Apothic
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    Sarah Michelle Gellar guides Apothic wine's choose-your-own-adventure event

    Marketers are flocking to interactive virtual experiences, some of which are tailored for Halloween, as research suggests they can drive sales.

    By Tatiana Walk-Morris • Oct. 22, 2020
  • McDonald's scares up AR delivery experience for Halloween
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    Retrieved from McDonald's on October 22, 2020
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    McDonald's scares up AR experience for Halloween

    Delivery and AR continue to be go-to mobile strategies for QSRs during the pandemic, with McDonald's in Canada betting on both for a festive promotion.

    By • Oct. 22, 2020
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    Courtesy of Banana Republic
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    Banana Republic ends 15-year TV hiatus with new holiday spot

    Given the COVID-19 pandemic's impact on consumer habits, the brand is focusing on comfortable clothing and charitable giving this season.

    By Tatiana Walk-Morris • Oct. 21, 2020
  • Diners at Veselka in NYC during the coronavirus pandemic on Oct. 17, 2020.
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    "The image" by Eden, Janine and Jim is licensed under CC BY 2.0
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    Amazon, Spotify, Netflix see big gains in brand value during pandemic, study finds

    A quickly changing landscape has created opportunities for some brands — especially those with a digital focus — to gain value.

    By • Oct. 21, 2020