Twitch pushes Grubhub beyond Instagram's 'digital mood board of food porn'

"When I think about gaming, I think it's like the new 'Netflix and chill' for us. Grubhub and gaming go hand in hand," VP of Brand Marketing and Creative Jessica Burns said.

By Natalie Black (Koltun) • Sept. 27, 2019

Everlast re-ups its 'Be First' campaign with inclusivity focus

Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer.

By Barry Levine • Sept. 26, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

McCormick unveils Flavor Maker app for home chefs

The app has an immersive VR video called "Fields of Vision" to show how spices are harvested.

By Robert Williams • Sept. 26, 2019

Honda debuts animated comic book on social media

"Revenge of the Biospiders" highlights the 2020 Civic hatchback for National Comic Book Day.

By Robert Williams • Sept. 26, 2019

Walmart challenges TikTok users to share dance moves

The retailer signed up six influencers to show off their #SavingsShuffle moves and urge others to participate.

By Robert Williams • Sept. 26, 2019

Gen Z sways household buying decisions after seeing Snapchat ads, study finds

While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users.

By Natalie Black (Koltun) • Sept. 26, 2019

How uncool Mastercard cracked the esports code with 'League of Legends'

Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans.

By Peter Adams • Sept. 26, 2019

Snapchat lengthens video ad limit to 3 minutes

The image-messaging app also added swipe-up actions to six-second commercials and goal-based bidding.

By Robert Williams • Sept. 25, 2019

Banana Republic drafts NFL star Jared Goff for fall meme campaign

The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category.

By Dianna Christe • Sept. 25, 2019

How Chipotle saved its brand by embracing a centralized digital marketing strategy

CMO Chris Brandt spoke about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months.

By Peter Adams • Sept. 25, 2019

Macy's tests Verizon Media's new immersive AR ads

The AR ads let marketers create immersive interactive content for customers who want to evaluate virtual versions of products.

By Robert Williams • Sept. 24, 2019

Tinder's interactive video series 'Swipe Night' seeks Gen Z daters

The choose-your-own-adventure series aims to give younger users of the dating app something to talk about.

By Robert Williams • Sept. 23, 2019

Lego tunes in Mark Ronson for 1st global brand campaign in 30 years

Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes.

By Dianna Christe • Sept. 23, 2019

Honda taps customers' stories to highlight safety features on social media

Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features.

By Robert Williams • Sept. 23, 2019

CTV startup Innovid acquires display ad firm Herolens

Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon.

By Peter Adams • Sept. 20, 2019

76% of ad execs haven't placed ads on Snapchat, study says

Future spending intentions on the image-messaging app have improved since April, according to RBC.

By Robert Williams • Sept. 20, 2019

Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says

Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector.

By Barry Levine • Sept. 20, 2019

Ketel One refreshes Emmy-linked campaign with animated ads

"Drink Marvelously​" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards.

By Barry Levine • Sept. 20, 2019

Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers

The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads.

By Barry Levine • Sept. 19, 2019

ABC embeds full 'A Million Little Things' episode into YouTube ad

The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube.

By Robert Williams • Sept. 19, 2019

Snapchat ramps up camera tools with new 3D effects on iOS

Fresh features may give people another reason to use the image-messaging app amid heightened competition with rivals Facebook and Instagram.

By Robert Williams • Sept. 18, 2019

Reports: Facebook teams with Ray-Ban on smart glasses

The social media behemoth is working on AR glasses along with a pair that would function like Snap Spectacles.

By Robert Williams • Sept. 18, 2019

ANA: One-third of advertisers revised media agency contracts in past year

Marketers are looking more broadly at the compensation of their media agencies amid concerns around a lack of transparency.

By Barry Levine • Sept. 17, 2019

Philadelphia Cream Cheese's new tool turns anything into a 'bagel'

The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon.

By Barry Levine • Sept. 17, 2019

Papa John's Snapchat lens boosted pizza orders 25% for Valentine's Day

Snapcodes and an AR lens let users create pizza-themed pictures and order directly from the app.

By Robert Williams • Sept. 17, 2019