Video: Page 87
-
The Bar Method boosts fitness studio visits with Instagram videos
The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.
By Robert Williams • Aug. 30, 2019 -
Column
Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories
A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling.
By Natalie Black (Koltun) • Aug. 30, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Savage x Fenty
Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show
The fashion brand looks to harness the e-commerce giant's vast customer base beyond Prime subscribers.
By Tatiana Walk-Morris • Aug. 28, 2019 -
Criteo, MoPub see 90% jump in conversions with in-app native ads
The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.
By Robert Williams • Aug. 28, 2019 -
Dove Men+Care taps everyday athletes for new campaign
After research showed a majority of men want to see everyday athletes better represented in media, the brand shifted its messaging.
By Dianna Christe • Aug. 28, 2019 -
Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'
The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity.
By Chris Kelly and Dianna Christe • Aug. 28, 2019 -
Candy Crush adds exclusive AR content for Samsung Galaxy phones
With special games and endorsements by two K-pop stars, Samsung targets younger consumers in its promotion for new smartphones.
By Robert Williams • Aug. 28, 2019 -
Down To Shop upgrades apps to highlight live mobile shows
Lemonade Insurance, Unbound and Rael are among the brands participating in DTS shows.
By Robert Williams • Aug. 27, 2019 -
Quibi's head of advertising Tim Connolly exits amid exec shakeup
The mobile video startup also reorganized its ad partnerships team under Nicole McCormack, who now reports to CEO Meg Whitman.
By Robert Williams • Aug. 26, 2019 -
Dum Dums lollipops get animated for first ad campaign in 3 decades
Agency Smith Brothers developed the creative, which uses the iconic candy to add color to black-and-white animations reminiscent of Shel Silverstein books.
By Dianna Christe • Aug. 26, 2019 -
Doritos drops its logo to spark UGC from ad-adverse Gen Zers
"Another Level" includes skippable YouTube ads, an AR Snapchat Lens and spots airing during MTV's Video Music Awards.
By Robert Williams • Aug. 26, 2019 -
TikTok fetches funds for ASPCA with #PetBFF video, influencer push
The social video app will donate $1 to the animal welfare nonprofit for every user who posts with the dedicated hashtag.
By Robert Williams • Aug. 22, 2019 -
Mercedes-Benz revs up AR, voice tech with immersive game at US Open
A voice command activates a virtual tennis lesson from brand ambassador Sloane Stephens and aims to highlight Mercedes' in-car features.
By Natalie Black (Koltun) • Aug. 22, 2019 -
Planters celebrates '90s snack's return with cheesy Twitter giveaway
People can tweet at Mr. Peanut with foods they would cover in Cheez Balls' signature powder to win a shaker full of the stuff.
By Dianna Christe • Aug. 21, 2019 -
Subaru, Frito-Lay top ranking of 6-second ads on YouTube
Dove is the first brand to make the top 10 list with a cause-driven message around the underrepresentation of women in media.
By Robert Williams • Aug. 21, 2019 -
In-app ad impressions jumped 26% in Q2 on video strength, study finds
Advertisers are shifting their media spending from the open market to private marketplaces due to concerns about mobile ad fraud.
By Robert Williams • Aug. 21, 2019 -
Paramount's 3D photo ads for 'Pet Sematary' deliver 100% return on media spend
The film studio doubled its CTR from standard creative with horror movie promotions that appeared as though an undead cat's eyes followed users.
By Robert Williams • Aug. 21, 2019 -
Lowe's taps YouTube DIYer for video series on NFL-themed home makeovers
A campaign debuting ahead of the league's 100th season promotes the more than 10,000 licensed products available in Lowe's stores and online.
By Dianna Christe • Aug. 21, 2019 -
Kroger links with TikTok on shoppable videos for back-to-school
Influencer content and a #TransformUrDorm hashtag aim to help college students find new decorating ideas and products.
By Lauren Manning • Aug. 20, 2019 -
Twitter debuts 6-second video bidding unit to encourage more short-form ads
Dell boosted its view rate by more than 22% in Brazil with shorter ads on the social platform.
By Robert Williams • Aug. 20, 2019 -
Dr Pepper renews mock TV series 'Fansville' as college football gears up
This year's episodic marketing campaign, an extension from last year, depicts a community where everyone is a die-hard football fan.
By Barry Levine • Aug. 20, 2019 -
Walmart cooks up 'shoppable recipes' with BuzzFeed's Tasty videos
An iOS app integration lets video viewers add entire ingredients lists to Walmart's online cart with one click.
By Robert Williams • Aug. 20, 2019 -
Ford, Honda, Jeep and Nissan are favorite car brands of Snapchatters
The study aims to show auto marketers how Snapchat's location data can provide insight into users' car-buying habits.
By Robert Williams • Aug. 19, 2019 -
Direct Auto taps Tonya Harding, Johnny Manziel for rebrand focused on second chances
Rapper Fat Joe also makes an appearance in the campaign created with agency of record Pereira O'Dell.
By Dianna Christe • Aug. 19, 2019 -
Hero Cosmetics doubles down on TikTok after results dwarf Instagram's
The brand said TikTok videos in a recent campaign were seven times more cost-effective than Instagram Stories.
By Robert Williams • Aug. 19, 2019
Previous
