How TikTok can help brands get on Christmas wish lists

Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday.

By Robert Williams • Sept. 16, 2019

Hyundai revs up AR experience in Music Midtown festival app

An app sponsored by the carmaker hosts exclusive views of performances streamed by concert promoter Live Nation.

By Robert Williams • Sept. 16, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouCam Makeup app unveils Halloween contest

The winning look will be featured in the official YouCam Halloween Costume Makeup Collection.

By Robert Williams • Sept. 16, 2019

Cadillac unveils new car model on Instagram for 1st time

The social campaign includes an interactive Instagram Story and targets mobile-savvy consumers with sensory experiences associated with the vehicle.

By Robert Williams • Sept. 16, 2019

Godiva taps digital for global branding campaign focused on founder

In an attempt to grow its business five times over six years, the brand is focused on "creating wonder and delight."

By Dianna Christe • Sept. 16, 2019

L'Oréal's Color&Co adds AR hair color try-ons

The "See Yourself in Color" feature lets customers view before-and-after photos through Modiface, which L'Oréal acquired last year.

By Robert Williams • Sept. 16, 2019

Majority of NFL fans watched opening week games via streaming, apps

A study by Colling Media found the league’s Sunday Ticket offering led the pack of content providers with 20% market penetration.

By Peter Adams • Sept. 13, 2019

American Eagle pilots TikTok's new in-feed video ads for back-to-school

In a first for TikTok, users will be driven to an external site in the partnership with rapper Lil Wayne.

By Robert Williams • Sept. 13, 2019

Budweiser's 'Serve Our Heroes' tops ranking of purpose-driven ads

Ace Metrix measured the cultural impact of ads by scoring them on "most empowering" messaging with the least chance of negative reaction.

By Barry Levine • Sept. 13, 2019

Bacardi turns the sounds of bartending into ASMR-inspired video

Soundtracked by musician Swizz Beatz, "Sound of Rum" features top bartenders from around the world and builds on the brand's music marketing.

By Barry Levine • Sept. 13, 2019

NFL kicks off weekly show exclusively on YouTube

Following partnerships with TikTok and Reddit, the league continues its efforts to appeal to younger, digitally native sports fans.

By Barry Levine • Sept. 12, 2019

Popeyes asks customers to BYO bun after chicken sandwich sellout

The humorous campaign follows a shortage of the chain's new chicken sandwich after just two weeks.

By Barry Levine • Sept. 12, 2019

Steve Madden's DTC sneaker line Greats tries on Facebook AR ads

The "This is an Ad" campaign leans into transparency and includes spots on Instagram and OTT media.

By Robert Williams • Sept. 12, 2019

Hasbro wades into gender pay discussion with female-focused Ms. Monopoly

The toymaker has reworked its classic board game to pay women more, but the rollout has drawn criticism. 

By Peter Adams • Sept. 11, 2019

Coca-Cola cans activate animated stories in AR

Each of the 12 stories centers on a minor conflict among animated characters that is resolved by sharing a Coke.

By Robert Williams • Sept. 11, 2019

Minnesota Lottery brings billboards to life with Snapchat AR

Vikings star Jared Allen returns in a TV, digital, social media, radio and out-of-home campaign launching around the football season's kickoff.

By Robert Williams • Sept. 11, 2019

KFC cooks up dating simulator game for Colonel Sanders

The anime-style "I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator" was revealed on Steam and will feature "cute miniature food."

By Dianna Christe • Sept. 11, 2019

Diet Coke adorns fresh campaign with popular phrases like 'it's lit'

Snapchat users in the U.K. can choose a lens showing an expression from the campaign such as "can't even" or "yaasss."

By Barry Levine • Sept. 10, 2019

YouCam targets New York Fashion Week fans with Instagram selfie contest

To enter, people must use Perfect's app to edit pictures with its runway background and new multi-layering "add photo" features.

By Robert Williams • Sept. 9, 2019

NFL drafts Reddit for original content, sponsorship revenue

Brands will have opportunities to sponsor an original NFL video series with pre-roll ads.

By Robert Williams • Sept. 9, 2019

Wrangler rides for 'cowboy spirit' in 1st global multichannel campaign

"Wear With Abandon" promotes a modern country look and will run across print, digital, radio, broadcast and video.

By Dianna Christe • Sept. 9, 2019

Most major retailers cut back-to-school ad spending 20%, study finds

Amazon, Best Buy and J.C. Penney stand out for boosting media spend on TV, print and digital, according to MediaRadar.

By Robert Williams • Sept. 9, 2019

Puma's AR web app promotes new NYC flagship store

Customers can scan QR codes on signs and shoe tags to view branded content featuring the feline mascot.

By Robert Williams • Sept. 9, 2019

Hilton doubles down on successful celebrity campaign

New creative featuring actress Anna Kendrick debuted for the "Expect Better. Expect Hilton" campaign, which the brand reports is resonating with younger consumers.

By Barry Levine • Sept. 6, 2019

YouTube hits the catwalk with /Fashion hub

A new hub on the video-sharing site will show livestreams from runway shows and other style-related content, including brand collaborations.

By Robert Williams • Sept. 6, 2019