Comic Dive: Brands Open the Football Playbook

As the football season kicks off, major players like Pepsi and Bud Light are trying various tactics to engage sports fans.

By John Hazard • Sept. 6, 2019

P&G-backed docuseries on poverty, inequality and sustainability premieres on Nat Geo

"Activate: The Global Citizen Movement" shows how brands Charmin, Tide, Always and Head & Shoulders are addressing these issues.

By Barry Levine • Sept. 6, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

AB InBev tweaks Bud Light's 'no corn syrup' message after court loss

The beer maker plans to appeal the decision that requires the removal of "no corn syrup" packaging, but maintains that Bud Light is "brewed with no corn syrup for a crisp taste" in new ads.

By Robert Williams • Sept. 6, 2019

Burger King's #EscapeTheClown campaign in Germany geotargets McDonald's customers

An AR-powered effort inspired by the movie "It" urges people to flee rival restaurants and find the nearest Burger King.

By Robert Williams • Sept. 6, 2019

Pepsi kicks off campaign to celebrate NFL's 100th season

The multichannel campaign includes a TV push that comes as NFL ratings bounced back after two seasons of declines.

By Barry Levine • Sept. 5, 2019

Truth in Advertising files FTC complaint against YouTube 'kidfluencer' channel

The watchdog contends that Ryan ToysReview deceives children who can't tell "the difference between advertising and organic content."

By Barry Levine • Sept. 5, 2019

Verizon kicks off NFL season with 5G stadium expansion

The carrier's 5G Ultra Wideband service will be concentrated in parts of seating areas and other locations in 12 stadiums.

By Robert Williams • Sept. 5, 2019

Fanta targets mobile-savvy teens with Snapchat-powered OOH campaign

The Coca-Cola brand also created "finstas" — slang for secret Instagram accounts — for each of its flavors.

By Robert Williams • Sept. 5, 2019

NFL teams with TikTok to reach Gen Z

As the league kicks off its 100th season, the #WeReady hashtag challenge urges fans to show pride for their favorite team on the social video platform.

By Robert Williams • Sept. 4, 2019

In-app ad spending surges on strong marketer demand, study says

Location data was the most significant driver of mobile ad prices, according to ad platform Smaato.

By Robert Williams • Sept. 4, 2019

Burger King cooks up 'Democratic Burger' election in France

To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week.

By Dianna Christe • Sept. 4, 2019

New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut

The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors.

By Robert Williams • Sept. 4, 2019

Toyota accelerates location, cultural targeting in multichannel Prius ads

The "It's Unbelievable" effort includes a digital partnership with The Weather Channel and AccuWeather that utilizes location-based targeting​.

By Dianna Christe • Sept. 4, 2019

Bon & Viv Spiked Seltzer serves up taste test polygraph

The Anheuser-Busch brand refreshed the classic Pepsi challenge for the burgeoning hard seltzer market.

By Dianna Christe • Sept. 3, 2019

Seventh Generation to go on climate strike

In advance of the global strike planned for later this month, the Unilever brand will donate its national broadcast advertising spots to the climate movement.

By Dianna Christe • Sept. 3, 2019

Spotify unveils 1st Instagram AR lens for rap album drop

The campaign relies on Facebook's Spark AR Studio, which the social network expanded to Instagram last month in a beta test.

By Robert Williams • Sept. 3, 2019

Dos Equis offers certificate in watching college football

Completing online courses and an exam gives "students" a chance to win tickets to the College Football Playoff National Championship.

By Barry Levine • Aug. 30, 2019

Ralph Lauren serves TikTok's 1st sports tie-in

The luxury brand created a dedicated digital campaign to coincide with the 2019 U.S. Open tennis tournament.

By Robert Williams • Aug. 30, 2019

The Bar Method boosts fitness studio visits with Instagram videos

The new videos extend a spring campaign on YouTube, Google, Facebook and Instagram that boosted first-time studio visits by 12%.

By Robert Williams • Aug. 30, 2019

Campaign Trail: Why Dum Dums dropped the hard sell in favor of smile-inducing memories

A new campaign from the iconic candy brand — its first in 30 years — aims to replicate positive feelings from childhood with simple, relatable storytelling.

By Natalie Black (Koltun) • Aug. 30, 2019

Amazon Prime Video will stream Rihanna's Savage X Fenty fashion show

The fashion brand looks to harness the e-commerce giant's vast customer base beyond Prime subscribers.

By Tatiana Walk-Morris • Aug. 28, 2019

Criteo, MoPub see 90% jump in conversions with in-app native ads

The companies plan to provide programmatic in-app bidding to more ad formats, including video, later this year.

By Robert Williams • Aug. 28, 2019

Dove Men+Care taps everyday athletes for new campaign

After research showed a majority of men want to see everyday athletes better represented in media, the brand shifted its messaging.

By Dianna Christe • Aug. 28, 2019

Buffalo Wild Wings kicks off football season with relationship-saving 'prenups'

The restaurant chain looks to protect fans' football watching with a campaign that doubles down on more traditional views of masculinity.

By Chris Kelly and Dianna Christe • Aug. 28, 2019

Candy Crush adds exclusive AR content for Samsung Galaxy phones

With special games and endorsements by two K-pop stars, Samsung targets younger consumers in its promotion for new smartphones.

By Robert Williams • Aug. 28, 2019