- For the first time in three years, the New York Times has reported an increase in ad revenue.
- For Q1, the publication reported a growth of 2.6% in ad revenue to $390 million.
- To boost revenue, the Times has tried a number of methods that included the introduction of new native ad products that brands like Dell, Intel, Goldmand Sachs, and Cartier have tried out.
The Times is proof that introducing new ads — perhaps native in particular — can help to boost revenue. A new product can be just the enticement a publication needs to draw in new advertisers and more revenue from existing clients.