- The Federal Trade Commission held a workshop called "Blurred Lines" yesterday to discuss native advertising.
- The workshop was meant to give the FTC a better understanding of native ads, particularly digital, and help the organization determine whether they needed to issue additional guidance.
- Both proponents and opponents shared their thoughts on native ad practices, but the FTC left the workshop saying they would still need to think it over.
According to the FTC's associate director of the advertising practices division, Mary Engle, the workshop "raised more questions than it answered." That's not surprising, considering the gap in even what advertisers and publishers believe among themselves about native advertising. It will be interesting to see if the FTC takes any steps to offer best practices or guidelines, but it will probably take more convincing for the organization to take solid action.