- Turn, an advertising technology firm, has announced an $80 million investment round which will help it avoid a public offering for now.
- CEO Bill Demas describes Turn as a "post ad tech" firm that uses its data and technology to target consumers across desktop, mobile and social platforms.
- Turn provides brands like Microsoft, Toyota, Chrysler, VivaKi and AMNET with real-time information for more than one million ads per second.
Being able to delay or avoid a public offering will help Turn keep its focus on developing its data and technology, which should help the firm in the long run. The advertising industry needs firms like Turn that help stretch advertising across devices. The better the data and technology, the better Turn can serve advertisers.