Social Media

  • George Kittle and Baker Mayfield pose with a Traegerator in a backyard.
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    Courtesy of Anheuser-Busch InBev
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    Bud Light touts ultimate tailgating machine with ‘90s-style infomercial

    The brewer teamed with Traeger Grills for a keg-meets-grill creation that features in a social spot starring NFL players Baker Mayfield and George Kittle.

    By • Aug. 28, 2025
  • TikTok's "See Where Music Takes You" campaign imagery
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    Courtesy of TikTok
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    TikTok spotlights its influence on music culture for global campaign

    “See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

    By • Aug. 28, 2025
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Danny DeVito and Eli Manning stand face-to-face as Manning holds a sub sandwich.
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    Courtesy of Highdive
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    Jersey Mike’s pits Eli Manning against Danny DeVito in NFL activation

    The well-known personalities clash in the first major creative push from the chain since becoming an official NFL sponsor in early 2025.

    By • Aug. 27, 2025
  • Celsius college campaign
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    Retrieved from Celsius on August 26, 2025
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    How Celsius is building on brand campaign success with college football

    CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

    By • Aug. 27, 2025
  • A woman walks past an H&R Block office.
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    Drew Angerer via Getty Images
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    H&R Block doubles down on social marketing amid modernization push

    The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.

    By • Aug. 26, 2025
  • A giant black RXBar with a gift card peeking out of the top of the packaging stands in a glossy rendition of an airport gate.
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    Permission granted by Kellanova
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    RXBar, Hidden Valley see marketing opportunity in summer travel chaos

    The packaged foods brands are running separate promotions that help cover the costs of flying and canceled trips amid a busy season. 

    By • Aug. 21, 2025
  • A bottle of Bulleit on a table with a blurred background. A cocktail sits next to it.
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    Matthew Eisman/Getty Images for Bulleit via Getty Images
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    Bulleit partners with First We Feast for content series about risk takers

    “One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

    By • Aug. 21, 2025
  • An influencer in a brightly colored outfit stares at a smartphone while standing outside
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    pixdeluxe via Getty Images
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    Accenture Song acquires Superdigital as marketing shifts social-first

    The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact of AI on marketing.

    By • Aug. 20, 2025
  • An AI-generated image of a man wearing a blue sweater attempting to stand on a tower made of cans in a backyard while wearing heals.
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    Courtesy of Fiverr
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    Fiverr showcases AI-produced videos for tapping into viral trends

    Garry, an AI-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.

    By • Aug. 20, 2025
  • A person with long blond hair smiles, sitting sideways in a director-style chair. Water and far-off trees are in the background.
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    Courtesy of HeyDude
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    Crocs appoints 2 new CMOs to level up creative strategy: WWD

    Crocs and Heydude are getting new marketing chiefs as they double down on storytelling, with the latter looking to build on a brand awareness bump.

    By • Aug. 18, 2025
  • 818 Tequila's 818 Mini bottles
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    Courtesy of 818 Tequila
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    Q&A

    Why 818 Tequila is using fashion to tap into Gen Z’s ‘little treat’ craze

    CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its new 818 minis. 

    By • Aug. 18, 2025
  • Jason Kelce and Chuck Liddell in a Garage Beer video
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    Courtesy of Garage Beer
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    How Garage Beer is building its brand with no-holds-barred marketing

    The independent brand has become America’s fastest-growing beer by tapping into martial arts movies, pro wrestling and other micro niches.

    By • Aug. 14, 2025
  • TRESemmé's "Get TF Out of Bed" campaign imagery.
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    Courtesy of TRESemmé
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    TreSemmé says ‘Get TF Out of Bed’ for party tour, social media series

    The Unilever hair care brand is spotlighting its A-List Collection Dry Texturizing Spray through a tie-up with Eventbrite to host events in five major cities.

    By • Aug. 13, 2025
  • Dove underarm sponsorship campaign
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    Courtesy of Dove
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    Dove seeks underarm ambassador as part of US Open sponsorship

    The brand is holding an open casting call for a content creator who isn’t afraid to show off their pits as Unilever ramps up its work around influencers. 

    By • Aug. 12, 2025
  • Sydney Sweeney poses for American Eagle
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    Courtesy of American Eagle
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    Deep Dive

    How to win back-to-school marketing as American Eagle’s big bet blows up

    Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence. 

    By • Aug. 12, 2025
  • Alix Earle and Paris Hilton for Carl's Jr.
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    Courtesy of Carl's Jr.
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    How Carl’s Jr. built on big game success with social star Alix Earle

    The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.

    By • Aug. 6, 2025
  • A person in a blue and white striped outfit stands next to a dog.
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    Courtesy of Anthropologie
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    Anthropologie upgrades Maeve private label to stand-alone brand

    A robust marketing strategy includes an ad campaign across digital and physical channels, a Substack newsletter, an in-person event and more.

    By Tatiana Walk-Morris • Aug. 5, 2025
  • Serena Kerrigan sits on a bed in a black dress holding a book.
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    Courtesy of Neutrogena
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    Neutrogena taps into ‘steamy’ #BookTok trend with sultry short stories

    The brand is hoping to take advantage of a TikTok trend that has garnered over 4.7 billion views and helped to boost romance novel sales.

    By • Aug. 5, 2025
  • Chipotle Snapchat
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    Courtesy of Chipotle
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    Chipotle turns up the heat on summer marketing with Snapchat

    As part of its marketing activations around National Avocado Day, the chain also continues to push its first seasonal rewards promotion. 

    By Aaron Baar • July 31, 2025
  • A large outdoor sign features Meta's blue infinity loop logo on a white background above the company name "Meta" and the address, "1 Hacker Way." The sign sits on a curved concrete base in a landscaped area with mulch and dirt.
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    Alamy
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    3 stats from Meta’s Q2 as Zuckerberg shares ‘superintelligence’ vision

    Adoption of generative AI ad creative tools continues to grow, with nearly 2 million advertisers using video generation features.

    By • July 31, 2025
  • Actor Walton Goggins plays a plumber working on a broken sink pipe while his client sits on a kitchen counter above
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    Permission granted by Doritos
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    Doritos parodies retro adult films to promote new spicy chip flavor

    Walton Goggins stars as a clueless plumber in innuendo-laced content that supports Doritos Golden Sriracha, the brand’s potential next “mega-flavor.”

    By • July 30, 2025
  • McDonald's Snack Wraps
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    Retrieved from McDonald's on July 24, 2025
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    How McDonald’s dug into nostalgia and reignited the chicken wars

    The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

    By • July 28, 2025
  • PepsiCo's Starry
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    Courtesy of PepsiCo
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    Starry ties free soda to hot temps as extreme weather sways marketing

    The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

    By • July 25, 2025
  • YouTube AI in shorts
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    Retrieved from YouTube on July 24, 2025
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    Sociable: Inside YouTube’s new generative AI features for Shorts

    Among the latest additions is image-to-video animation, which can turn your photos into animated elements.

    By Andrew Hutchinson • July 24, 2025
  • Velveeta's "Respect the Drip" campaign imagery
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    Courtesy of Kraft Heinz
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    Velveeta says ‘Respect the Drip’ for first major campaign in 2 years

    The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a culture-first mindset.

    By • July 24, 2025