Social Media: Page 10

  • A sign on a J. Crew store on 5th Avenue in New York City.
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    Bryan Thomas via Getty Images
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    J. Crew taps Skims marketer as CMO to boost cultural relevance

    Julia Collier helped turn Kim Kardashian’s Skims into a trendy name with moves like striking its first major sports sponsorship last year.

    By • Dec. 6, 2024
  • Shaq holds a can of Pepsi Zero Sugar Gingerbread
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    Courtesy of PepsiCo
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    Pepsi promotes new gingerbread flavor with baking show starring Shaq

    The brand’s frequent ambassador shows off his culinary skills to boost a flavor innovation available via TikTok Shop.

    By • Dec. 4, 2024
  • Influencer Marketing Explore the Trendline➔
    Trendline

    Influencer Marketing

    Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

    By Marketing Dive staff
  • Tyla and dancers appear in a Gap ad
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    Courtesy of Gap
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    Deep Dive

    7 top campaigns from 2024 and the tactics that drove success

    These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less.

    By , , , • Dec. 3, 2024
  • Simone Biles in front a Dick's store
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    Retrieved from Dick's Sporting Goods on November 26, 2024
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    Dick’s pits top athletes against each other in holiday decorating contest

    The Texas-based campaign features Simone Biles, Dak Prescott and Chris Paul, and extends its geographic reach via social media.

    By • Nov. 26, 2024
  • Sabrina Carpenter for Absolut and Kahlua's espresso kit campaign
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    Courtesy of Pernod Richard USA
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    ‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter

    In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.

    By • Nov. 22, 2024
  • Sponsored Snaps
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    Courtesy of Snapchat
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    Column

    Sociable: Snapchat teams with ‘Wicked’ for first Sponsored Snaps

    Following the reveal of the ad solution in September, Snapchat users in the U.S. will receive a direct video message promoting the new movie. 

    By Andrew Hutchinson • Nov. 21, 2024
  • Campaign imagery supporting two new spots as part of Lexus' "December to Remember" campaign
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    Courtesy of Lexus
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    Lexus marks 25 years of ‘December to Remember’ with nostalgic ads

    Two new commercials under the brand’s long-running holiday campaign see it continuing to focus on striking a balance between product and emotion. 

    By • Nov. 19, 2024
  • Pop-Tarts Bowl edible mascot
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    Courtesy of Kellanova
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    Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game

    The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.

    By • Nov. 18, 2024
  • Knorr campaign imagery depicting a burnt turkey dinner for its "#EffortisEverything" campaign.
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    Courtesy of Knorr
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    Knorr targets zillennials in campaign celebrating holiday cooking blunders

    “#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads. 

    By • Nov. 18, 2024
  • Fast food logos remade for a Pepsi campaign
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    Courtesy of PepsiCo
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    Pepsi swaps out burger chain soda orders in brand’s latest video stunt

    “Undercover Cups” social content shows reps going into McDonald’s, Burger King and Wendy’s to replace soft drink orders with Pepsi.

    By • Nov. 15, 2024
  • Anthony "Spice" Adams, wearing Buffalo Bills paraphernalia, stands next to a fan at a tailgate
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    Permission granted by Tide
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    Why Tide is shifting to social-first marketing for its latest NFL blitz

    The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most content-rich NFL effort yet.

    By • Nov. 14, 2024
  • Anthony Edwards holding a pair of sneakers
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    Courtesy of Foot Locker
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    Foot Locker celebrates sneaker culture in star-studded holiday campaign

    NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, in-store, social and more.

    By Howard Ruben • Nov. 13, 2024
  • Megan Thee Stallion for True Religion
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    Courtesy of True Religion
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    Deep Dive

    ‘Merry and bright’: How marketers are evolving for ambitious holiday shoppers

    Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments with artificial intelligence.

    By • Nov. 13, 2024
  • A billboard for Wesson Oil sits in the dark above a road.
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    Courtesy of Wesson Oil
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    Wesson recasts gender roles in Thanksgiving campaign

    The effort comes two years after the 125-year-old brand underwent a refresh and jump-started its marketing strategy.

    By • Nov. 12, 2024
  • A man stands in front of a podium in a suit.
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    Getty Images
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    Column

    Sociable: How will Trump’s second term impact social media companies?

    A look at what Trump said about social media platforms during the campaign. 

    By Andrew Hutchinson • Nov. 11, 2024
  • Country fried turkey sits on a table in a Cracker Barrel ad
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    Permission granted by Cracker Barrel
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    Q&A

    Cracker Barrel’s new CMO on reconnecting a heritage brand to culture

    Sarah Moore discussed changing Cracker Barrel’s approach to partnerships and prioritizing apps like TikTok to keep a finger on the consumer pulse.

    By • Nov. 6, 2024
  • Snapchat app download
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    Scott Olson/Getty Images via Getty Images
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    Snap doubles number of advertisers in Q3 as AI, AR bets persist

    The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.

    By • Oct. 31, 2024
  • Meta's logo outside of the company's headquarters
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    Justin Sullivan via Getty Images
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    Meta’s generative AI tools find purchase with users and advertisers

    More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.

    By • Oct. 31, 2024
  • Image of Meta's Fort Worth, Texas, data center
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    Courtesy of DPR Construction
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    Column

    Sociable: Meta is developing a search engine to power its AI chatbot

    The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.

    By Andrew Hutchinson • Oct. 29, 2024
  • Maybelline's first-ever CGI avatar, May, which the brand is launching alongside its Falsies Surreal Mascara.
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    Courtesy of Maybelline
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    How L’Oréal’s bigger Pinterest bets are winning over Gen Z

    Leveraging the platform’s new ad features, Maybelline created Collages Remixes that drove an engagement rate of over five times its average.

    By • Oct. 28, 2024
  • A still from Urban Outfitters' 2024 holiday campaign.
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    Courtesy of Urban Outfitters
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    Urban Outfitters says ‘Happy LOLidays’ with social-focused holiday campaign

    The retailer’s latest effort centers on affordable, easy gifting and includes its first-ever holiday jingle made with TikTok personality Lubalin.

    By • Oct. 24, 2024
  • Milk-Bone
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    Retrieved from Milk-Bone on October 23, 2024
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    Milk-Bone revels in rom-com tropes with movie trailer parody campaign

    Ads for faux film “Howl You Know” will run before actual trailers in cinemas while the brand is sharing additional Hollywood-like content on social. 

    By • Oct. 23, 2024
  • Megan Thee Stallion in a True Religion ad
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    Courtesy of True Religion
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    True Religion enlists Megan Thee Stallion to tap into hip-hop culture

    Along with paid social, influencer content and audio ads, the campaign includes a social media takeover with Instagram personality Dudette.

    By • Oct. 22, 2024
  • Mr. Mucus holds a fish in a Mucinex ad
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    Courtesy of Mucinex
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    Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick

    The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.

    By • Oct. 22, 2024
  • E.l.f. Beauty's campaign imagery for "Dupe That!"
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    Courtesy of E.l.f. Beauty
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    E.l.f. challenges companies to ‘Dupe That!’ for latest purpose stunt

    The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”

    By • Oct. 22, 2024