Social Media: Page 138
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Column
Comic Dive: Bitcoin Bank
Brands like Starbucks, McDonald’s and Oscar Mayer have cashed in on the cryptocurrency craze with marketing stunts and a deal with the owner of the New York Stock Exchange.
By John Hazard and Lisa Burdige • Aug. 14, 2018 -
Snapchat opens shoppable AR to top creators
Nicki Minaj last week became the first influencer to post an AR lens with a “buy now” button to promote her new album.
By Robert Williams • Aug. 13, 2018 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Olay urges women to be bold in new Face Anything campaign
A 28-day social media challenge shows influencers using Olay products as they prepare to walk makeup-free down a runway during New York Fashion Week.
By Erica Sweeney • Aug. 13, 2018 -
Blockchain-based data-sharing app signs up McDonald’s, Staples
Killi, which has added about 70,000 users since its launch on May 25, pays consumers for sharing data with brands.
By Robert Williams • Aug. 10, 2018 -
L’Oréal brings AR makeup sampling to Facebook
The social platform’s camera will let users virtually try on products from NYX, Maybelline, Lancome and Urban Decay.
By Robert Williams • Aug. 10, 2018 -
How Goya, Pillsbury are driving an increase in social influence
Betty Crocker holds the top spot among food brands with the most online and offline consumer conversations in Engagement Labs’ ranking.
By Erica Sweeney • Aug. 10, 2018 -
Organic reach for Facebook influencer content drops 23%, analysis finds
Reach was lowest for influencers with more than 5 million followers, followed by those with between 2.5 million and 5 million.
By Erica Sweeney • Aug. 10, 2018 -
Study: Instagram’s sponsored posts increase 44%
Fashion, beauty and food and beverage brands were mentioned most often on the image-sharing app.
By Robert Williams • Aug. 9, 2018 -
Impossible Foods launches first mission campaign with astronaut short film
Executive Creative Director Sasha Markova explains why the plant-based food company is focusing on its planet-saving mission and not product for the push.
By Chris Kelly • Aug. 9, 2018 -
YouTube to soon overtake Facebook as second-most visited site, analysis finds
Google, which owns YouTube, remains the most visited website, though its share has declined with the rise of app use and voice search.
By Erica Sweeney • Aug. 9, 2018 -
Opinion
Retailers and the blockchain: A brief look at location marketing
Can blockchain, coupled with location-based marketing, bridge into the real world and drive customer engagement? Director of the Location-Based Marketing Association Gary Schwartz weighs in.
By Gary Schwartz • Aug. 9, 2018 -
Pinterest opens its max width ad format to all brands
Adidas tested the format during the World Cup and saw a 12.6% lift in ad awareness.
By Robert Williams • Aug. 9, 2018 -
Airbnb calls off Great Wall sleepover contest following pushback from China
The competition was meant to promote China as a destination and would have featured a gourmet dinner and traditional music at the landmark.
By Erica Sweeney • Aug. 9, 2018 -
Q&A
Campbell’s VP of digital acceleration races against quickly evolving consumers
In an interview with Marketing Dive, Matt Pritchard discussed his team’s focus on infusing digital throughout the company’s people, processes, partners and platforms at a time of “unprecedented” change.
By Chantal Tode • Aug. 8, 2018 -
Snapchat’s user base drops for first time, but revenue is growing
While parent company Snap narrowed losses in Q2 and saw a 44% jump in revenue, the results failed to meet expectations.
By Robert Williams • Aug. 8, 2018 -
Royal Caribbean uses AI to transform vacation photos into music videos
The SoundSeeker tool transforms photos of cruise ship passengers into original, shareable music videos.
By Robert Williams • Aug. 8, 2018 -
Rice Krispies Treats introduces Braille ‘love notes,’ recordable boxes
Special heart-shaped packaging comes as part of the marketer’s partnership with the National Federation of the Blind.
By Erica Sweeney • Aug. 8, 2018 -
Facebook revamps Pages to emphasize local businesses
The update arrives as Facebook becomes the third-most popular way for U.S. mobile users to browse the internet.
By Robert Williams • Aug. 7, 2018 -
Facebook asks banks to share customer data to boost Messenger engagement, WSJ reports
With one bank reportedly withdrawing from the talks over privacy concerns, the company may have a trust issue that could impact its ability to innovate.
By Erica Sweeney • Aug. 7, 2018 -
Red Bull, Swarovski test Kik’s cryptocurrency rewards app
Mobile users receive digital tokens for answering brands’ survey questions, which can be redeemed for gift cards and items from companies like Domino’s and Nike.
By Robert Williams • Aug. 7, 2018 -
Study: VR, voice assistants aren’t must-haves for in-store shoppers
High-tech features in retail stores aren’t important to 48% of consumers, Bazaarvoice found.
By Robert Williams • Aug. 6, 2018 -
Opinion
Stopping influencer fraud: Who, what and where to look for signs of trouble
More than 11% of engagement on influencer-sponsored posts on Instagram last year were from fraudulent accounts. Captiv8’s Krishna Subramanian lays out tips for detecting red flags and ensuring brands get what they paid for.
By Krishna Subramanian • Aug. 6, 2018 -
Ticketmaster brings digital ticketing to all 32 NFL teams
Fans can win a pair of season tickets for the team of their choice by entering a contest on Instagram or Twitter.
By Robert Williams • Aug. 6, 2018 -
Athleta bucks ‘girls in sports’ stereotypes with back-to-school push
The brand aims to boost girls’ confidence and promote sports leadership in its first campaign targeting young teenagers.
By Natalie Black (Koltun) • Aug. 6, 2018 -
Facebook intensifies search for new CMO, Ad Age reports
Current marketing chief Gary Briggs announced plans to resign in January, but will stay with the embattled company until a replacement is found.
By Erica Sweeney • Aug. 6, 2018
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