Social Media: Page 137
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Column
Campaign Trail: Diesel embraces 'Hate Couture'; Ashley Madison parodies Nike's Kaepernick ad
Two marketers make bold plays this week: one by spinning online hate speech into fashion, another by poking fun at an already-contentious topic.
By Natalie Black (Koltun) , Chris Kelly • Sept. 21, 2018 -
Study: Less than 20% of people have made purchases on social media
Security and privacy concerns bar many consumers from trusting social commerce, even though 80% are familiar with the technology.
By Robert Williams • Sept. 21, 2018 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
McDonald's will feature students behind diversity prank in its marketing
Two Filipino Americans who hung a poster in a Texas location after noticing a lack of diversity in the restaurant's images each received $25,000 and offers to be in an upcoming campaign.
By Erica Sweeney • Sept. 21, 2018 -
Acura urges social media users to #LookUp in new influencer campaign
The campaign offers audiences tutorials on picture-taking and was inspired by an existing hashtag that has about 4 million views.
By Erica Sweeney • Sept. 20, 2018 -
Retrieved from Apple on October 27, 2016
40% of millennials prefer watching their favorite TV shows live, study finds
These consumers also experience a range of emotions from TV content, and their favorite shows can influence their purchasing decisions.
By Erica Sweeney • Sept. 20, 2018 -
Perfect365 AR beauty app lets users earn Kin crypto coins
The company looks to introduce cryptocurrencies to an untapped audience of female beauty enthusiasts.
By Robert Williams • Sept. 20, 2018 -
Dos Toros' Instagram following jumps 10x with meme account
The @PintoTheBurrito account helped to boost the brand's account to 40,000 followers in two years.
By Robert Williams • Sept. 20, 2018 -
The North Face expands definition of 'exploration' in short films
The videos are part of a new global campaign with the tagline "never stop exploring" that will feature musicians, athletes and activists.
By Erica Sweeney • Sept. 19, 2018 -
Pinterest opens influencer API to third-party platforms
Marketers will be able to better measure campaigns and find creators to work with that are best-suited for a brand.
By Erica Sweeney • Sept. 19, 2018 -
Doritos sponsors gaming tournament at annual Twitch convention
Top Twitch streamers will compete in the Doritos Bowl as they play Call of Duty: Black Ops 4's new Blackout mode.
By Kayla Matthews • Sept. 19, 2018 -
Facebook to gain most from big holiday ad spend
Digital advertising tops the marketing wish list for 68% of retailers, with a huge chunk going to Facebook and Instagram, Reveal Mobile predicts.
By Dan Alaimo • Sept. 18, 2018 -
Instagram expands shopping features to boost brands' direct sales
Two widely available features in Stories and Explore could help to close the sales loop for the more than 90 million users who tap shoppable posts for product details.
By Robert Williams • Sept. 18, 2018 -
Arby's offers free brand-inspired tattoos in 'sandwiches for life' promo
While there's no free food involved, the brand is offering a "higher level of sandwich commitment" to those interested in getting a permanent tattoo.
By Erica Sweeney • Sept. 18, 2018 -
TripAdvisor tests social 'travel feed' that loops in publishers and influencers
Condé Nast Traveler, Travel Channel and National Geographic are among the brands that users can follow for more personal experiences.
By Robert Williams • Sept. 18, 2018 -
Twitter puts live broadcasts atop user timelines
The feature makes breaking news, celebrity content and sports videos easier to watch on the platform.
By Robert Williams • Sept. 17, 2018 -
Range Rover, SunTrust are tightly integrated into Hulu's 'The First'
The efforts highlight a few ways brands can partner with streaming services for less-intrusive engagements.
By Erica Sweeney • Sept. 17, 2018 -
Axe kicks off fall push with DJ Martin Garrix body spray, branded music video
As interruptive advertising loses ground, the brand is putting a bigger focus on targeting young guys through music.
By Erica Sweeney • Sept. 17, 2018 -
Dos Equis says 'Mexico is the S--t' through collaboration with streetwear brand
A recently launched celebration of the brewer's heritage will include pop-up events, merchandise and limited-edition cans.
By Erica Sweeney • Sept. 17, 2018 -
Oreo spotlights cookie-shaped eyebrows, slo-mo milk dive in new influencer content
The campaign focuses on the idea that "Some People'll Do Anything for an Oreo."
By Erica Sweeney • Sept. 17, 2018 -
Busch cracks open social media scavenger hunt in national forests
Contestants can use clues shared online to find specially marked trees and win free beer for a year.
By Robert Williams • Sept. 17, 2018 -
Snapchat partners with media companies to curate their own Our Stories
The feature will show posts that NBC, Refinery29 and others create by combining their editorial work with publicly submitted user-generated content.
By Robert Williams • Sept. 14, 2018 -
Nielsen: 90% of African-American consumers own smartphones, 54% are digital natives
Of the 67 million Twitter users, 28% are African-American, and 9.3 million embrace Black Twitter.
By Erica Sweeney • Sept. 14, 2018 -
Cheetos whips up Flamin' Hot-inspired menu for second pop-up restaurant
Recipes from the event will be released online, and people in Los Angeles can nab tie-ins with the online grocery divisions of Walmart and Amazon.
By Erica Sweeney • Sept. 14, 2018 -
'Deadpool 2' resurrects Blockbuster with London pop-up
Visitors with a Blockbuster membership card will receive a limited-edition VHS case with a film download code.
By Erica Sweeney • Sept. 13, 2018 -
Hyundai sees 33% jump in brand awareness with YouTube's vertical video ads
The newly launched format fills up a mobile screen in the video app, similar to what Snapchat and Instagram already offer.
By Robert Williams • Sept. 13, 2018
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