Study: Social media, content top marketers' list of tactics for 2018

A recent survey found that 93% of industry professionals will increase digital marketing budgets next year. 

By David Kirkpatrick • Dec. 6, 2017

Dole offers 'top banana' chef for Britain's royal wedding

Prince Harry and Meghan Markle are breaking with tradition by planning to serve a banana cake at their nuptials next year, creating a regal opportunity for the packaged foods brand.

By David Kirkpatrick • Dec. 6, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Report: Market for short-form digital video crumbles

Facebook is reportedly the only remaining platform buying such content in bulk.

By David Kirkpatrick • Dec. 6, 2017

Disney moves away from dad stereotypes as audience attitudes shift

A growing number of marketers and industry groups are rethinking age-old depictions of consumers.

By Erica Sweeney • Dec. 5, 2017

Report: Facebook is ready to invest billions in sports streaming rights

The social media giant is reportedly looking to hire an executive to negotiate online-only partnerships and expand its sports content.

By David Kirkpatrick • Dec. 5, 2017

Dunkin' Donuts opens creative review months after appointing new CMO

Hill Holliday, which helped create the brand's iconic "America Runs on Dunkin'" tagline, will reportedly participate in the invitation-only review. 

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

GroupM and Magna Global upgrade growth outlook, but marketers should temper expectations

Martin Sorrell, CEO of GroupM parent company WPP, recently recommended that marketers "contain any enthusiasm" despite what appear to be positive signs.

By David Kirkpatrick , Peter Adams • Dec. 5, 2017

Executive of the Year: Marc Pritchard, P&G

Nearly 11 months after making a high-profile speech demanding a better digital media ecosystem, the executive's words and actions continue to reverberate through the industry.

By Chantal Tode • Dec. 4, 2017

Facebook readies test of pre-roll video ads in Watch

By limiting the test to Watch, the company can explore new monetization strategies while sticking to its CEO's wish to keep the format out of News Feed.

By David Kirkpatrick • Dec. 4, 2017

Study: 78% of millennials aren't influenced by celebrity endorsements

Only 7.5% of the demographic group would be encouraged to make a purchase based on a star's recommendation, according to Roth Capital Partners.  

By David Kirkpatrick • Dec. 4, 2017

Study: 39% of marketers will increase influencer marketing budgets in 2018

Trends in the space are likely to include using a variety of types of influencers and leveraging the content to enhance other channels.

By Erica Sweeney • Dec. 4, 2017

Disruptor of the Year: Amazon

Industry thought leaders have long positioned the company as a potential third major digital advertising force. A number of surprising moves this year and an expected $1.65 billion in ad revenue show it's getting there fast. 

By Peter Adams • Dec. 4, 2017

Controversy of the Year: Brand Safety

Some digital marketing practitioners — both legitimate and underground — have played fast and loose with brands' reputations for years. In 2017, the day of reckoning arrived. 

By Chantal Tode • Dec. 4, 2017

Fail of the Year: Pepsi's 'Jump In'

The Kendall Jenner-starring ad, intended to promote unity, achieved almost the exact opposite of its goal, plunging the brand to its lowest consumer perception levels in a decade. 

By Peter Adams • Dec. 4, 2017

Marketer of the Year: KFC

From a $20,000 meteorite shaped like a chicken sandwich to a bonafide romance novella, the brand's marketing stunts this year have consistently grabbed consumer attention with a knowing wink and distinct flavor of deep-fried weirdness.

By Peter Adams • Dec. 4, 2017

Campaign Trail: How Yoplait boosts brand interest; Samsung's artsy feature film; Jim Beam opens voice-ready decanter

One brand's mission to defend moms delivers results, while two others take decidedly non-traditional approaches with an experimental movie and connected hardware.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Dec. 1, 2017

Marriott turns shower doors into shareable sketch pads

For a limited time, guests at an Irvine, CA, hotel can use the blank canvas of a foggy shower door to capture and showcase their ideas.

By David Kirkpatrick • Dec. 1, 2017

Study: Gen Zers are late to holiday shopping

One-third of consumers in the age group don't start holiday shopping until after Black Friday and 15% don't start until after Dec. 15.

By David Kirkpatrick • Dec. 1, 2017

Amazon's ad business will surpass $2.5B by 2021, Forrester says

An updated forecast suggests spending on display and social media advertising in the U.S. will grow nearly 70% over the next five years. 

By David Kirkpatrick , Peter Adams • Nov. 30, 2017

Domino's delivers branded baby registry

The service is slyly-timed, arriving nine months after the pizza chain launched its own wedding registry.

By David Kirkpatrick • Nov. 30, 2017

Can Snapchat break the social media mold with its split-feed redesign?

On top of completely siloing users' posts from those of media entities, Snap will vet all professionally-produced content shared on its platform to differentiate it from the algorithm-driven sorting of competitors like Facebook.

By Peter Adams • Nov. 29, 2017

National Geographic's 'Safari Live' generates 220M impressions on Facebook Watch

Part of the video hub's alpha launch. the digital content has seen strong viewer and engagement metrics over its first three months.

By David Kirkpatrick • Nov. 29, 2017

Building direct shopper relationships with digital promotions and media

Millennials are influenced by promotions through email, social media, websites, and text messages. Here's how to reach them wherever they are.

Nov. 29, 2017

30 minutes with Sephora's head of marketing

Deborah Yeh, SVP of marketing and brand at Sephora, provides a glimpse into three of the retailer's most dynamic marketing moves.

By Cara Salpini • Nov. 29, 2017

FCC chair calls Twitter a threat to open internet

The FCC is set to repeal net neutrality rules, and chairman Ajit Pai used a DC event to rebuke critics.

By David Kirkpatrick • Nov. 29, 2017