Social Media: Page 162
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Black Friday Twitter engagements totaled nearly 785M, study says
The most popular terms associated with positivity included Thanksgiving, shopping and hashtags like #cybermonday, #giveaway and #deals.
By David Kirkpatrick , Peter Adams • Nov. 28, 2017 -
Wix spurns TV advertising, including Super Bowl commercials, for digital
The company built a lot of buzz through spots around the big game but is now opting for a more targeted approach.
By David Kirkpatrick • Nov. 28, 2017 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Facebook publishes 'advertising principles'
A newsroom post highlighting the platform's stance on advertising appears to be the latest attempt to burnish its own brand image.
By David Kirkpatrick • Nov. 28, 2017 -
Deep Dive
What you need to know about influencer marketing
Influencer marketing has been picking up steam all year, with brands increasingly making it a core marketing tactic. Yes, there are still hurdles to overcome.
By Chantal Tode • Nov. 27, 2017 -
Deep Dive
How to get started in influencer marketing
For any holdouts to the red-hot strategy, here are the key considerations to keep in mind before taking the leap.
By Kayla Matthews • Nov. 27, 2017 -
Deep Dive
[Infographic] 7 major influencer marketing touchstones
A brief history of influencer marketing by platform, power players and the events that have defined its trajectory.
By Peter Adams , Robert Williams • Nov. 27, 2017 -
Deep Dive
Why influencer marketing has become a moving target
Creators may decide to migrate from one platform to another with little warning. The brands that work with them need to be ready.
By Shane Schick • Nov. 27, 2017 -
YouTube faces new brand safety controversy
Companies including Mars, Adidas and Lidl have paused spending on the platform amid reports that ads are appearing next to content featuring children and comments from pedophiles.
By David Kirkpatrick • Nov. 27, 2017 -
Asos, HBO and BMW pilot Snapchat's new ad formats
Promoted Stories and Augmented Reality Trial ads aim to provide longer-form and more engaging content, and might point to what the app's planned redesign will focus on.
By David Kirkpatrick • Nov. 27, 2017 -
Walmart and eBay take the lead for Black Friday social campaigns
Mentions of the deals day this week are up 140% from the year-ago period, according to analysis from Talkwalker.
By David Kirkpatrick , Peter Adams • Nov. 22, 2017 -
Calvin Klein embraces digital in global ad campaign starring Solange
The songwriter and artist will be joined by a personally curated cast of talent for a push that also includes influencers and user-generated content.
By David Kirkpatrick • Nov. 21, 2017 -
Coca-Cola, Amazon offer personalized gift ideas via new Pinterest tool
Bed Bath & Beyond, CVS and Universal Pictures are also leveraging a "Secret Santa" feature that enables users to create custom idea boards.
By David Kirkpatrick • Nov. 21, 2017 -
Snickers' algorithm matches discounts to internet 'hanger' levels in real time
The candy brand designed a "Hungerithm" that measures social media sentiment, offering bigger coupons based on how discontent internet users are.
By David Kirkpatrick • Nov. 21, 2017 -
Column
Campaign Trail: Marketing we're thankful for from Kraft Heinz, GE Appliances and Wild Turkey
A poultry-themed Snapchat filter, stuffing-patterned pants and a celeb-centered giveaway provide a little warmth — and a side of laughs — for the Thanksgiving holiday.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Nov. 21, 2017 -
Deep Dive
P&G's Marc Pritchard on where digital marketing is headed now that there's more transparency
In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.
By Chantal Tode • Nov. 20, 2017 -
Facebook explores News Feed VR content with 'Jumanji' scavenger hunt
The game is part of a broader test of more full-fledged virtual reality experiences on Facebook's core platform.
By David Kirkpatrick • Nov. 20, 2017 -
USA Today Network relaunches Thanksgiving.com following acquisition
The local news publisher is making a bigger push into digital lifestyle and food-related content.
By David Kirkpatrick , Chantal Tode • Nov. 20, 2017 -
Report: A YouTube targeting tool intended to boost brand safety stops working
A source told MediaPost that Google confirmed the issue but provided no specific timeline as to when it would be fixed.
By David Kirkpatrick , Peter Adams • Nov. 20, 2017 -
Foot Locker deepens Nike partnership with pop-up 'Sneakeasy'
Arriving in time for the key holiday period, the shop also looks to drive engagement to the brands' loyalty programs and mobile apps.
By David Kirkpatrick • Nov. 20, 2017 -
Facebook launches Creator tools for mobile influencers
The social network appears to be competing more directly with Google's YouTube.
By Robert Williams • Nov. 17, 2017 -
Peltz wins recount for P&G board seat
Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates.
By David Kirkpatrick • Nov. 17, 2017 -
Tech giants, publishers will display standardized 'trust indicators' to fight fake news
The groups agreed to adopt The Trust Project’s standards to help readers assess the quality and reliability of online news.
By David Kirkpatrick • Nov. 17, 2017 -
Lionsgate's 'Wonder' helps digital media users be kinder
A Chrome extension replaces hurtful comments with kind messages while a Messenger chatbot shares a series of questions.
By David Kirkpatrick • Nov. 16, 2017 -
Subaru 'shares the love' again in latest TV-heavy push
The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference.
By Natalie Black (Koltun) • Nov. 16, 2017 -
Study: Starbucks loses top spot for QSR social conversations
Dunkin' Donuts has also slipped over the past six months, a surprising development as both brands are frequently cited as mobile innovators.
By David Kirkpatrick , Peter Adams • Nov. 16, 2017
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