Social Media: Page 163
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Facebook's Oculus pumps extra marketing behind second-wave VR push
Working with a new agency, the tech division has launched its first global advertising campaign to promote more affordable hardware offerings.
By David Kirkpatrick , Peter Adams • Oct. 16, 2017 -
Deep Dive
What these 6 brand campaigns say about the state of marketing
Much buzzed-about efforts from Q3 underscore how marketers are getting better at melding digital and real-world experiences and also catering to consumers' short attention spans.
By Kayla Matthews • Oct. 16, 2017 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Facebook Stories arrives on Pages in bid for greater adoption
While the ephemeral messaging feature is popular on Instagram, the move signals that use on Facebook's main platform continues to be low.
By David Kirkpatrick , Natalie Black (Koltun) • Oct. 13, 2017 -
Column
Campaign Trail: Gillette's 'Justice League' push; Pedigree adopts Facebook masks; Toyota zigs and zags
Brands featured this week use a variety of approaches to make a connection with specific demographic segments.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 13, 2017 -
Piper Jaffray: Teen preference rises for Snapchat, Amazon and drops for linear TV
The major brands experiencing the biggest decline in preference among teens include Nike, Ralph Lauren and UGG.
By David Kirkpatrick • Oct. 12, 2017 -
Deep Dive
Santander gets to the heart of reaching millennials with content hub
Prosper and Thrive, which offers practical information and looks similar to a media outlet, has driven 1 million site visits and 200,000 social engagements.
By Dianna Christe • Oct. 12, 2017 -
Twizzlers taps Facebook lens for 'World Smile Day'
The strategy suggests brands are starting to look for larger audiences for visually-driven digital engagements.
By David Kirkpatrick • Oct. 11, 2017 -
Burger King burns rival by giving away free nuggets to customers named Wendy
Wendy's faced social media backlash for dropping spicy chicken nuggets from its menu, opening a window of promotional opportunity.
By David Kirkpatrick • Oct. 11, 2017 -
Report: Amazon meets with advertising insiders for more direct strike at YouTube
The e-commerce giant reportedly wants to develop ad programs that are more brand-friendly than what YouTube offers.
By David Kirkpatrick • Oct. 10, 2017 -
Deep Dive
Why Gen Z might signal the end of demographic targeting as we know it
The age group, which now has $44 billion in direct purchasing power, thinks far differently about gender and race than previous teen cohorts, experts at Advertising Week said.
By Peter Adams • Oct. 10, 2017 -
Carl's Jr pesters Amazon on Twitter to acquire it
The fast food chain playfully pointed out possible synergies with the e-commerce giant but said the courtship was in earnest — and it's not alone in trying to lure a bid from Amazon.
By Daphne Howland • Oct. 10, 2017 -
Russian political ads also ran on Instagram, YouTube, Gmail
Two separate reports suggest ads bought by Russian operatives trying to influence the U.S. presidential election last year were more widely distributed than previously thought.
By David Kirkpatrick • Oct. 9, 2017 -
Mercedes-Benz weaves 'Justice League' stories into Instagram comics
The automaker's marketing around the upcoming film also includes TV, print, online and OOH advertising.
By David Kirkpatrick , Chantal Tode • Oct. 9, 2017 -
Brands might be overdoing it on social media
Research by Temple University found that marketers and consumers have different views about how and when to use the channel.
By David Kirkpatrick • Oct. 9, 2017 -
Dove pulls ad viewed as racially insensitive
The image depicted a black woman removing a brown top to reveal a white woman underneath in what was perceived as washing away race.
By David Kirkpatrick • Oct. 9, 2017 -
UPDATE: McDonald's gets burned by 'Rick and Morty' fans as sauce promo backfires
The brand revived a promotional item featured on the show but seriously underestimated demand, which spurred protests and eventually police involvement.
By David Kirkpatrick , Peter Adams • Oct. 9, 2017 -
Jeep spotlights young women artists in new music-centric campaign
Halsey and three other up-and-comers are at the center of a multichannel "Release Your Renegade" push.
By David Kirkpatrick • Oct. 6, 2017 -
Column
Campaign Trail: The best — and geekiest — marketing plays from New York Comic-Con
A Fandom Food Truck caters to busy attendees' hunger pangs, while Campbell's Soup installs a Star Wars-inspired "canstallation" and PepsiCo promotes Xbox through AR.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 6, 2017 -
Study: Brands play a role in breaking gender stereotypes
Thirty-six percent of consumers said they liked a brand more when its ads went against stereotypes, and 25% said they'd be more likely to buy from it.
By David Kirkpatrick • Oct. 5, 2017 -
Wendy's and Wingstop become embroiled in Twitter 'rap battle'
The two brands sparred in a back-and-forth of tweets that Wingstop said garnered 9 million social media impressions.
By David Kirkpatrick • Oct. 5, 2017 -
Facebook Watch, despite promising early viewership, lags behind the competition
A study found average viewing time on the new feature is 23 seconds even though its content can run up to 20 minutes long.
By David Kirkpatrick • Oct. 5, 2017 -
Study: 75% of tech marketers report making 3x more content this year
Nearly half cited a lack of subject matter expertise as a barrier to crafting high-quality content.
By David Kirkpatrick • Oct. 4, 2017 -
Dunkin' resurrects an old meme to promote Halloween doughnut designs
Dancing Pumpkin Man, who became a viral hit in 2009, is drumming up interest for the chain's first-ever Halloween-themed icing.
By David Kirkpatrick • Oct. 4, 2017 -
Deep Dive
7 critical lessons for marketers from Advertising Week
There was a lot of hand-wringing at Advertising Week and MMA's SM2 Innovation Summit as attendees discussed a number of concerns that have plagued marketing this year.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) • Oct. 3, 2017 -
Report: Facebook ads drive up to 27% of in-store customers
By integrating retailers' point-of-sale data with Facebook's offline API and new ad formats, StitcherAds is connecting the dots between online ads and offline purchases.
By David Kirkpatrick • Oct. 3, 2017
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