Kmart to air game show as part of holiday push

"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.

By David Kirkpatrick • Nov. 16, 2017

Pinterest sharpens visual search focus with scannable codes, personalized style suggestions

Nordstrom, Home Depot and others are already testing Pincodes at store locations, suggesting they could see serious traction. 

By David Kirkpatrick • Nov. 15, 2017

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Gartner: Overall marketing budgets shrink even as digital spending rises

After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year. 

By David Kirkpatrick • Nov. 15, 2017

Twitter ramps up data business as ad revenue stalls

The embattled company is rolling out a discounted version of its search tweets API, with even cheaper options planned for further down the road. 

By David Kirkpatrick , Peter Adams • Nov. 15, 2017

Pizza Hut pairs cheese and emojis for holiday merchandise giveaway

By tweeting emojis, fans can win a package of merchandise including pizza-themed sweaters, mugs, holiday lights and more.

By Robert Williams • Nov. 14, 2017

Cannes Lions simplifies awards structure and Publicis returns

Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry. 

By David Kirkpatrick • Nov. 14, 2017

Facebook merges Stories and Messenger Day features

The consolidated feature will sync in both apps, so users no longer need to manually cross-post photos and videos to the two separate platforms.

By David Kirkpatrick • Nov. 14, 2017

Lululemon makes some breathing room this holiday season

The athleisure brand released a five-part audio series so yoga fans can focus on meditation during the busy time of year.

By David Kirkpatrick • Nov. 13, 2017

After eating $40M loss, Snap tries to shed excess Spectacles overseas

The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K. 

By David Kirkpatrick • Nov. 13, 2017

Mountain Dew sits new brand mascot down for a contentious interview

ESPN's Kenny Mayne talked with both Dale Earnhardt Jr. and Dewey Ryder for a chat the driver and journalist agreed is one of the worst they've been through. 

By David Kirkpatrick , Peter Adams • Nov. 13, 2017

How West Elm activates local fans to generate social buzz for store openings

The retailer creates a sense of community and authenticity by spurring nearby shoppers to become content creators.

By Erica Sweeney • Nov. 13, 2017

Facebook updates Marketplace with housing rentals

The section will now include listings from Apartment List, Zumper, agents and property managers, as well as 360-degree photos of rentals.

By David Kirkpatrick • Nov. 10, 2017

Taco Bell's 'steal a taco' World Series promotion loses sizzle

Sense360 found that while the promotion drove a 12% lift in store visits overall, the increase was down 17% year-over-year.

By David Kirkpatrick • Nov. 10, 2017

Campaign Trail: Grubhub's scrambled Snapchat game; will Casper's print mag be a sleeper hit?

Two digital disruptors this week lean into old-school cool, albeit in very different ways. 

By Peter Adams , Natalie Black (Koltun) • Nov. 10, 2017

Kellogg opening grrrrrreat big cereal bar in New York City

The location is 5x as large as its predecessor, with new menu items and an open-air kitchen so diners can watch their meals being assembled.

By Erika Kincaid • Nov. 10, 2017

Brands need to fire up influencers during the holidays, study says

Social influencers are an important target audience to reach and engage as shoppers make their gift lists, according to Experian. 

By Robert Williams • Nov. 9, 2017

What Gen Z girls want out of holiday gift-giving

Research finds nearly 60% of the younger set value gifts that are Instagram-worthy or can drum up social currency.

By David Kirkpatrick , Peter Adams • Nov. 9, 2017

Google is the most trusted digital ad platform, new study says

Younger consumers, more so than older ones, reported markedly lower levels of trust, experience, relevance, commerce and exposure to new businesses across platforms. 

By David Kirkpatrick • Nov. 9, 2017

Twitter cozies up to brands with 280-character limit, bargain subscription plan

Marketers can send 10 promoted tweets per day for $99 a month and now have more space to expound their virtues. 

By David Kirkpatrick • Nov. 9, 2017

Pampers supports the 'Littlest Fighters' with social media, interactive OOH push

The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.

By David Kirkpatrick • Nov. 9, 2017

EMarketer: 70% of US adults 'second-screen' while watching TV

Second-screen content is often unrelated to the program being viewed. 

By David Kirkpatrick • Nov. 8, 2017

L2: Luxury fashion brands increase Instagram followers by 53%

Paid search, on the other hand, appears problematic for these marketers as terms using brand and product names frequently send traffic to third-party websites.

By David Kirkpatrick • Nov. 8, 2017

Colgate Optic White takes center stage on Snapchat for CMA Awards

For its fourth year partnered with the show, the toothpaste brand is deploying a mobile-focused strategy that also includes influencers and 360-degree video.  

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Snapchat to overhaul UX as user growth remains sluggish

Snap CEO Evan Spiegel said 80% of impressions were delivered programmatically in Q3, pushing down ad prices.

By David Kirkpatrick • Nov. 8, 2017

Marketers underserve parents with their YouTube holiday strategies

A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly. 

By David Kirkpatrick • Nov. 7, 2017