Social Media: Page 17
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Courtesy of Lee Kum Kee
Sriracha maker Lee Kum Kee reaches out to Gen Z with musical campaign
The 135-year-old Asian sauce brand is promoting its Sriracha Chili and Mayo products with a Spotify playlist, 24/7 Twitch livestream and more.
By Jessica Hammers • Aug. 15, 2024 -
Courtesy of Fiverr
Martha Stewart is an underutilized intern in new Fiverr campaign
The lifestyle mogul and frequent ad star will serve as a brand ambassador and consult with three users of the freelance services marketplace.
By Sara Karlovitch • Aug. 15, 2024 -
Explore the Trendline➔
Getty Images
TrendlineTop 5 stories from Marketing Dive
From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.
By Marketing Dive staff -
Courtesy of Liquid I.V.
Liquid I.V. helps consumers beat the summer heat with multichannel campaign
“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.
By Aaron Baar • Updated Aug. 14, 2024 -
Apu Gomes via Getty Images
GARM shutters following X antitrust suit against brand safety group
While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win back jumpy advertisers.
By Peter Adams • Aug. 9, 2024 -
Courtesy of Mars, Inc.
5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt
Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.
By Aaron Baar • Aug. 8, 2024 -
Getty Images
NFL, GameSquare tap into football fandom for traveling creator series
“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.
By Aaron Baar • Aug. 8, 2024 -
Courtesy of Urban Outfitters
Deep DiveBack-to-school 2024: How brands can win younger consumers as uncertainty endures
The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.
By Jessica Hammers • Aug. 8, 2024 -
Ezra Acayan via Getty Images
Amazon ranks as top brand on TikTok by earned media value: report
Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on the platform.
By Aaron Baar • Aug. 1, 2024 -
Courtesy of Pacsun
Pacsun teams with Pinterest for ‘Better in Baggy’ fall campaign
Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.
By Jessica Hammers • Aug. 1, 2024 -
Kelly Sullivan via Getty Images
Meta’s AI vision: Automating creative and personalizing ads in real time
For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.
By Peter Adams • Aug. 1, 2024 -
Opinion
How creators and marketers can protect themselves while using AI
The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.
By Jordan Mitchell • July 30, 2024 -
Courtesy of Chipotle
Chipotle drops ‘burrito-proof’ makeup with TikTok-viral cosmetics brand
Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for “Lipotle,” a lip stain timed to National Avocado Day.
By Chris Kelly • July 29, 2024 -
Courtesy of E.l.f. Beauty
E.l.f. gets in on ‘hot girl walk’ TikTok trend in time for Olympics
To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.
By Sara Karlovitch • July 29, 2024 -
Courtesy of Vitaminwater
Vitaminwater returns to its New York roots in Spike Lee-directed ads
In an effort by WPP’s Open X, a local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on Lil Nas X.
By Peter Adams • July 25, 2024 -
Courtesy of American Eagle
Inside American Eagle’s ‘Live Your Life’ brand platform and fall campaign
CMO Craig Brommers explains how efforts like a social-focused tie-up with Life on Film to capture disposable camera footage are meant to reach Gen Z.
By Jessica Hammers • July 25, 2024 -
Courtesy of NBCUniversal
How Coca-Cola, Delta are ‘Olympicizing’ campaigns with NBCUniversal
As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the opening ceremony.
By Chris Kelly • July 24, 2024 -
Courtesy of Google
Google links with NBCU, becomes Official Search AI Partner of Team USA
NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories.
By Sara Karlovitch • July 23, 2024 -
Courtesy of Amazon
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
By Jessica Hammers • July 18, 2024 -
Courtesy of Kraft Heinz
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.
By Sara Karlovitch • July 17, 2024 -
Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Retrieved from CeraVe on July 15, 2024
CeraVe takes on soap operas in new genre-spoofing campaign
In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.
By Aaron Baar • July 15, 2024 -
Courtesy of Urban Outfitters
Urban Outfitters blends physical, digital with back-to-school campaign
The retailer’s “Shift Happens” campaign brings influencer-created Pinterest boards to life at a two-day activation in New York.
By Sara Karlovitch • July 11, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Hammers • July 10, 2024 -
Courtesy of 818 Tequila
818 Tequila mixes cocktail of sustainability, social media and celebrity
Founded by Kendall Jenner, the brand reaches Gen Z through cultural hooks and understanding the cohort’s priorities, said CMO Kathleen Braine.
By Nicole Ortiz • July 2, 2024 -
Courtesy of The Kraft Heinz Company
Philadelphia cream cheese spreads original song across streaming, TikTok
The Kraft Heinz brand prepares for the Fourth of July with a radio-ready jingle, “Land of the Cream Cheese,” by rising country star Travis Yee.
By Chris Kelly • July 2, 2024
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