Snapchat might shift its publisher ad model

The change would provide media partners with a licensing fee while the platform would sell ads itself.  

By David Kirkpatrick • Oct. 21, 2016

'Rocky Horror' goes live with TV Snap activations

The app doled out exclusive Snapcodes throughout the Fox broadcast Thursday night.

By David Kirkpatrick • Oct. 21, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Is your social media strategy more Trump or Clinton?

Marketing Dive spoke with four experts about what marketers can learn from the presidential candidates' approach to Twitter and other platforms. 

By David Kirkpatrick • Oct. 20, 2016

Pinterest's Pin Collective to match brands, influencers

The new "creative ecosystem" aims to make the platform more marketer-friendly. 

By David Kirkpatrick • Oct. 20, 2016

Facebook boosts nearby recommendations to help users 'get things done'

New features include an improved Events bookmark and ways to transact with local businesses.

By David Kirkpatrick • Oct. 20, 2016

Facebook's push campaigns come out of beta

Any marketer can now leverage Facebook Analytics for Apps to send push and in-app notifications. 

By David Kirkpatrick • Oct. 19, 2016

Facebook Live adds audience-building tools

The new API is a response to publisher demands for a better way to reach viewers. 

By David Kirkpatrick • Oct. 19, 2016

Twitter scoops up a VR manager — will 360 degree video follow?

The controversial co-founder and former CEO of AngelHack will reportedly help run the site’s immersive video efforts.  

By Peter Adams • Oct. 19, 2016

Study: 80% of top 20 loyalty brands are digital

A significant shift is taking place as traditional marketers lose ground.

By Chantal Tode • Oct. 18, 2016

Red Robin gets an 'unlikely partnership' with new multi-channel effort

The dining chain signs on with Onion Labs as part of its recently launched "Let's Burger" campaign. 

By David Kirkpatrick • Oct. 18, 2016

Google struggles with accreditation for mobile web metrics

Last month the MRC suspended DoubleClick for Publishers, and now Google is working to fix the problem. 

By David Kirkpatrick • Oct. 17, 2016

Facebook plugs into TV streaming

New tech will allow users to stream the social media company's video directly onto their televisions.

By David Kirkpatrick • Oct. 17, 2016

Salesforce officially turns away from potential Twitter bid

CEO Marc Benioff says the social media site is not the “right fit.”  

By Peter Adams • Oct. 14, 2016

Facebook to score Audience Network publishers for ad pricing

The idea is to ensure advertisers get their money’s worth.

By David Kirkpatrick • Oct. 14, 2016

McDonald's beefs up social media staff to target youth market

Social expansion follows research showing only 20% of millennials have tried a Big Mac.

By David Kirkpatrick • Oct. 14, 2016

Twitter gets election night coverage as Periscope adds studio quality

The beleaguered company is bolstering its mission of becoming a live video platform. 

By David Kirkpatrick • Oct. 14, 2016

Facebook expands monetization options for Instant Articles

Giving publishers more flexibility and features could be an effort to keep up with Google AMP.

By David Kirkpatrick • Oct. 13, 2016

McDonald's UK drops YouTube influencers over small audience

A campaign hosted by two vloggers failed to surpass 1,000 views in any of its 2016 clips.

By David Kirkpatrick • Oct. 13, 2016

Facebook names "The Sims" vet as head of Social VR

The former videogame executive joins the company as virtual development accelerates.   

By Peter Adams • Oct. 13, 2016

Morgan Stanley, Goldman to lead Snapchat's IPO

JPMorgan, Deutsche Bank, Allen & Co. are also involved in the offering expected for next March.

By David Kirkpatrick • Oct. 13, 2016

Report: US ad revenue forecast revised upwards

Magna Global's updated numbers reflect strong growth and digital's significant influence.  

By David Kirkpatrick • Oct. 13, 2016

Pepsi brings social media in-house

The evolving role of agencies and the challenges in shared content are behind the move. 

By David Kirkpatrick • Oct. 13, 2016

Google acquires FameBit, a platform for connecting YouTube creators and brands

The deal is expected to add branded content opportunities for video advertisers. 

By David Kirkpatrick • Oct. 12, 2016

Facebook, Instagram and Twitter suspend geolocation firm Geofeedia

At issue is the service's sharing of real-time social media data with law enforcement. 

By David Kirkpatrick • Oct. 12, 2016

Workplace is Facebook's new enterprise social networking product

The service will be separate from users’ personal Facebook accounts and will provide businesses with an ad-free way to connect with employees.

By David Kirkpatrick • Oct. 11, 2016