Social Media: Page 189
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Snapchat extends AR capabilities through 'world lenses'
The platform's virtual filters move further beyond the selfie space.
By David Kirkpatrick • Nov. 9, 2016 -
Google parent invests in Snap Inc., Airbnb
Alphabet's financial stake in Snapchat might signal a defensive move against Facebook.
By David Kirkpatrick • Nov. 8, 2016 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Report: Facebook Messenger toying with Instant Games
The app takes another step beyond just being a chat service.
By David Kirkpatrick • Nov. 8, 2016 -
Deep Dive
With FTC cracking down, how should brands approach influencer marketing?
The appeal of tie-ins with social media bigwigs is clear, but the threat of heavy sanctions makes developing proper disclosure practices essential.
By David Kirkpatrick • Nov. 8, 2016 -
Study: Retailers abandon generic mobile coupons during the holidays
Shoppers could see fewer coupons and more targeted ads this gift-giving season.
By David Kirkpatrick • Nov. 8, 2016 -
Vine might not be dead yet
Parent company Twitter is reportedly vetting multiple companies interested in acquiring the app.
By Peter Adams • Nov. 7, 2016 -
Can Snapchat beat Facebook in app install ads?
Snapchat is about to make a big push into the hot format for digital spending.
By David Kirkpatrick • Nov. 7, 2016 -
Facebook tunes in for TV ads
The company is testing selling spots to set-top boxes.
By David Kirkpatrick • Nov. 7, 2016 -
A WhatsApp hidden feature looks a lot like Snap stories
The most recent public beta for the messaging app reportedly conceals a familiar-looking "Status" option.
By David Kirkpatrick • Nov. 7, 2016 -
Periscope gets presidential with selfie masks
Live streamers will be able to “re-brand” as Clinton or Trump with Snapchat-esque filters.
By David Kirkpatrick • Nov. 7, 2016 -
BuzzFeed News to stream election night coverage on Twitter
The exclusive live broadcast might last up to five hours.
By David Kirkpatrick • Nov. 4, 2016 -
Facebook eclipses 1B daily active users on mobile
Despite recent controversies, Facebook continues to build on its market-leading position, with mobile in particular reaching record numbers.
By David Kirkpatrick • Nov. 3, 2016 -
Deep Dive
What Twitter's uncertain future means for marketers
Twitter made its name in customer care and its ambitious bet on live video is exciting, but the social platform needs to decide what it wants to be — or risk clipping its own wings.
By Peter Adams • Nov. 2, 2016 -
Facebook faces class action suit over inflated video metrics
The suit comes in the wake of revelations that the company overestimated time spent on video anywhere from 60% to 80% since 2014.
By David Kirkpatrick • Nov. 2, 2016 -
Twitter launches two new chatbot services
Consumers often turn to Twitter first when seeking social customer care, but the platform has lacked any sort of dedicated AI response feature until now.
By Peter Adams • Nov. 1, 2016 -
Shoppable photos coming soon to Instagram
With the move, Instagram aims to play a much more prominent role in product discovery, a natural fit for its consumer base.
By Peter Adams • Nov. 1, 2016 -
Gen Z, millennials find Snapchat 'cooler' than Instagram
A survey shows young demos aren't fans of marketing on the apps.
By David Kirkpatrick • Nov. 1, 2016 -
Reddit introduces basic interest ad targeting
Marketers can better optimize based on subreddit activity.
By David Kirkpatrick • Oct. 31, 2016 -
What's Facebook dressing up as for Halloween? Snapchat, apparently
New video features on the platform — including virtual 'Masks' — look spookily familiar.
By Peter Adams • Oct. 31, 2016 -
Even Hillary Clinton likes influencer marketing
The presidential nominee's campaign is targeting millennial voters with video ads featuring YouTube stars.
By David Kirkpatrick • Oct. 28, 2016 -
Vine withers as Twitter shuts down video-looping app
The six-second video-looping service, used by many marketers, has watched competition heat up.
By Chantal Tode • Oct. 27, 2016 -
Twitter cuts 9% of workforce, restructures sales and marketing
The struggling social media company laid out plans for the future but kept mum on takeover rumors.
By Chantal Tode • Oct. 27, 2016 -
Facebook allows celebrities to share branded content — with some caveats
Athletes, musicians and other influencers can push promotions, assuming they line up with recent policy changes.
By David Kirkpatrick • Oct. 27, 2016 -
Is Snapchat's elimination of autoplay hurting marketers?
The app cut the feature a couple of weeks ago following user complaints.
By David Kirkpatrick • Oct. 27, 2016 -
Staples, Weather Company join the conversation with IBM Watson
More brands explore leveraging AI tech to engage consumers.
By David Kirkpatrick • Oct. 26, 2016
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