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Advertisers use workaround to bring 360 video ads to Snapchat

Marketers like Universal Pictures and Netflix are seeing success with 360-degree video ads on the app even though the format isn't native to it.

By David Kirkpatrick • March 14, 2017

Report: Facebook, others struggle to meet P&G's accreditation deadline

Only Google is currently on track to recieve Media Rating Council accreditation in time to not lose the CPG giant's business.

By David Kirkpatrick • March 14, 2017

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

O2 pilots multi-touch attribution for Facebook ads

Through a partnership with Visual IQ, the telecommunications brand was able to compare Facebook ads with other digital channels, publishers and placements.

By David Kirkpatrick • March 14, 2017

How E.L.F. Cosmetics builds community and drives results with micro-influencers

An in-person event fostered relationships among 50 of the beauty brand's best social media fans while supporting its goals around reach, authenticity and branding.

By Chantal Tode • March 13, 2017

Study: 15% of Twitter accounts could be bots

Up to 48 million profiles might not be run by real people, which is higher than the micro-blogging service's own estimates. 

By David Kirkpatrick • March 13, 2017

Study: Native video outperforms YouTube content on Facebook

The findings reflect the social media giant's efforts to reward video uploaded in its own format. 

By David Kirkpatrick • March 13, 2017

Facebook adds Major League Soccer to streaming roster

In partnership with Univision Deportes, the platform will broadcast at least 22 professional soccer matches this season.

By David Kirkpatrick • March 13, 2017

Report: Facebook broaches business chat for WhatsApp

Tests indicate the company is looking to make WhatsApp more like Messenger in a bid to better monetize it. 

By David Kirkpatrick • March 10, 2017

Snap opens pop-up Spectacles shop in LA

This marks the second physical store to sell the hardware following the closing of the first, New York-based location on Feb. 20, and comes just one week after Snap's IPO.  

By David Kirkpatrick • March 10, 2017

Facebook Messenger's camera gets star treatment with Snapchat Stories-like feature

The messaging app is rolling out a timeline of customizable photos and videos that disappear after 24 hours called Day. 

By Chantal Tode • March 9, 2017

Facebook rolls out 360 for Gear VR app

The platform hopes to make it easier for more people to discover the wealth of 360-degree content already available.

By David Kirkpatrick • March 9, 2017

Twitter tests guaranteed video ads

A limited group of advertisers can now buy pre-roll ads knowing who will see them for a more TV-like media placement experience.

By David Kirkpatrick • March 8, 2017

Instagram adds context to Stories with location-based stickers

The new feature, a direct lift from Snapchat, highlights the importance of location to mobile engagements. 

By Chantal Tode • March 8, 2017

Facebook focuses on reach, attribution with new measurement tools

Offering the metrics through Facebook Business Manager instead of Atlas could bring advanced measurement to more marketers.  

By David Kirkpatrick • March 8, 2017

Forbes takes a page from Snapchat Stories in mobile redesign

The publisher's new Cards storytelling format reportedly doubled engagement for some readers in beta tests.

By David Kirkpatrick • March 8, 2017

Snap comes back down to earth as stock price dips again

Snapchat parent's stock had a rocky Monday in the face of gloomy analyst forecasts. Today isn't looking much better. 

By David Kirkpatrick • March 7, 2017

Honda's 360-degree Facebook video asks viewers to listen up

Spatial audio technology adjusts sound effects based on three different sets that users can pan through.  

By David Kirkpatrick • March 7, 2017

Following early bullish period, is Facebook pulling back on Live?

A new report points to several major roadblocks the company has run into following a hurried integration of the streaming feature.  

By Peter Adams • March 7, 2017

Report: Facebook hears pitches for TV-like content, with notable absences

Viewers shouldn't expect to see any hard news in the social network's upcoming premium video content roster. 

By David Kirkpatrick , Peter Adams • March 6, 2017

NBCUniversal invests $500M in Snap Inc. at IPO

The media company has been actively investing in digital properties over the last 18 months including Buzzfeed and Vox Media.

By David Kirkpatrick • March 6, 2017

Report: Revenue declines for agency holding groups as marketers look elsewhere

On average, Q4 revenue dropped 0.3% in North America for the major ad-marketing companies WPP, Omnicom, Interpublic, Publicis and Havas, as a group.

By Chantal Tode • March 6, 2017

How Wildlife Conservation Society tapped digital to grow '5 million strong'

Shifting strategy from one-off campaigns to sustained investment proved a major boon to the nonprofit brand.

By Peter Adams • March 6, 2017

Denny's cooks up Twitter meme, gets viral smash

Over 150,000 people have liked a "zoom in" tweet that hides a message about existential dread in a stack of pancakes.

By Peter Adams • March 3, 2017

Instagram Stories ads roll out globally

Unbundling ad buys from the Instagram feed points to the growing importance of Stories. 

By David Kirkpatrick • March 3, 2017

UPDATE: Why the Snapchat IPO matters to marketers

Snap has the potential to re-shape the social and digital media space following its IPO, experts say. Or it could become just another app.

By Peter Adams , Chantal Tode • March 2, 2017