10 marketing personalities to follow on Twitter

Keep up to date with everything in marketing with these important voices. 

By Wendy Parish • Jan. 20, 2015

Obama administration plans digital marketing campaign for State of the Union

President has an aggressive digital strategy to sell success of last two years in office. 

By Wendy Parish • Jan. 20, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Twitter acquires ZipDial to expand presence in India

Five year old startup could help Twitter reach users in markets where mobile Internet is just taking off. 

By Wendy Parish • Jan. 20, 2015

Will growth of sharing services benefit marketers?

The peer-to-peer platforms hold certain advantages for the marketing industry. 

By Wendy Parish • Jan. 19, 2015

Indianapolis Colts 'blue-out' website before AFC championship game

NFL team attempts a mobile push before the big game. 

By Wendy Parish • Jan. 19, 2015

President Obama enlists YouTube stars to promote community college plan

After the State of the Union, the President will sit down with Bethany Mota and other YouTube personalities. 

By Wendy Parish • Jan. 15, 2015

eMarketer: Social media to grow by 5.4M users by 2016

Number of senior citizens on social sites expected to double. 

By Wendy Parish • Jan. 15, 2015

Social profiles spotted in Google's knowledge graph for corporate brands

Previously limited to just Google+, the knowledge graph box now offers links to Facebook, Twitter, YouTube. 

By Wendy Parish • Jan. 15, 2015

Buffalo Wild Wings will read your Super Bowl tweets in new video

The band developed a sportscast-like video of tweets for the NFL postseason and Super Bowl. 

By Wendy Parish • Jan. 15, 2015

Toyota launches teen safe driving campaign with Oculus Rift

Auto brand debuts virtual reality simulator at Detroit Auto Show. 

By Wendy Parish • Jan. 14, 2015

Surprise—MySpace might not dead

Social site finds new life with younger generation of music and entertainment fans. 

By Wendy Parish • Jan. 14, 2015

Marketing disruptions to watch in 2015

New trends bring challenges to marketers.

By Wendy Parish • Jan. 14, 2015

Want to advertise on Snapchat? It'll cost you $750k

Industry insiders report mobile app has instituted a minimum for ads. 

By Wendy Parish • Jan. 14, 2015

Here comes Facebook at Work

After speculation about the product, it officially hit app stores Wednesday.

By Mattie Quinn • Jan. 14, 2015

Brands chime in on NCAA football playoff final

Real time marketing was used in full-force, though comedian Bob Newhart may be the real winner of the game. 

By Wendy Parish • Jan. 13, 2015

Facebook hasn't quite beat YouTube at video yet

Avengers trailer shows YouTube is still a force despite rising popularity of Facebook video uploads. 

By Wendy Parish • Jan. 13, 2015

Salesforce: 70% of marketers to increase social media ad spending in 2015

70% also plan to increase content marketing in the new year. 

By Wendy Parish • Jan. 12, 2015

Internet marketing effective for 75% of SMBs

83% spent less than $1k a month on marketing in 2014. 

By Wendy Parish • Jan. 12, 2015

Study: Snapchat ads are working

After hesitation on how they would be received, study shows 44% of Snapchat's Brand Story viewers enjoyed the ads. 

By Wendy Parish • Jan. 11, 2015

Twitter is launching autoplay video, but isn't copying Facebook

After months of rumors, Twitter confirmed the news at CES last week.

By Wendy Parish • Jan. 9, 2015

Mark Zuckerberg, the new Oprah?

Facebook founder's endorsement sends book to top of the charts.

By Wendy Parish • Jan. 8, 2015

Mondelez executive discusses 'digital marketing disruptions' at CES

Parent of Kraft, Oreo, and Cadbury brands spills about digital marketing disruption.

By Wendy Parish • Jan. 7, 2015

Could dark social be the next big thing in digital marketing?

If person-to-person sharing becomes trackable, it could be as important as word-of-mouth marketing. 

By Wendy Parish • Jan. 7, 2015

The world's most recognizable logos, re-imagined

Israeli designer wants to rethink how you see fashionable brand logos.

By Mattie Quinn • Jan. 7, 2015

How marketers across industries utilize Instagram

Here's a peek into how marketers at retail, food, and tech brands use the photo-sharing app to build an audience.

By Wendy Parish • Jan. 7, 2015