New England Patriots won the Super Bowl, but who won Twitter?

Study shows which NFL brands have the strongest Twitter following. 

By Wendy Parish • Feb. 2, 2015

Adult site sees 20% spike in traffic during winter storm Juno

Pornhub is increasingly using user data and breaking news to develop marketing content. 

By Wendy Parish • Feb. 2, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Brands try out first Instagram ads available during the Super Bowl

Lowe's offers hyperlapsed tips for DIY projects, while Dove hopes to reach men. 

By Wendy Parish • Jan. 30, 2015

Could Tumblr bring in more brands with new blogging features?

New features make editing and long-form content easier. 

By Wendy Parish • Jan. 30, 2015

Friday Roundup: Blizzard marketing, Snapchat's ambitions, and the Super Bowl

These are the 'need-to-know' marketing stories of the week.

By Mattie Quinn • Jan. 29, 2015

Did Burger King's tweet go too far?

Twitter account tweeted a tongue-in-cheek joke about McDonald's CEO stepping down. 

By Wendy Parish • Jan. 29, 2015

Social marketing technology tops most CMOs' investment list

Up to 80% plan to use the technology to engage customers in the next 3 to 5 years. 

By Wendy Parish • Jan. 29, 2015

Facebook exceeds analyst expectations in Q4 thanks to mobile and video

Facebook saw a 49% increase in revenue to $3.58 billion in Q4. 

By Wendy Parish • Jan. 29, 2015

AT&T brings first scripted show to Snapchat

"SnapperHero" will air episodes exclusively on the messaging app. 

By Wendy Parish • Jan. 29, 2015

Kik, the lesser-known messaging app, boasts higher engagement rate than Snapchat

As the app hits 200M, low profile CEO dismisses other metrics like monthly active users. 

By Wendy Parish • Jan. 29, 2015

The reigning champ of social media is...Home Depot

Sprinklr ranked social presence of 18 major retailers. 

By Wendy Parish • Jan. 28, 2015

Snapchat's 'Discover' teases a new way to tell stories

Brands like CNN, Yahoo, and ESPN utilized Snapchat to cover winter storm Juno on Tuesday. 

By Wendy Parish • Jan. 27, 2015

Facebook wants advertisers to ditch the click for 'Conversion Lift'

New measurement focuses on sales driven by ads, rather than just click-throughs. 

By Wendy Parish • Jan. 27, 2015

Twitter launches native video option

Video clips can be up to 30 seconds long, and a private group chat feature is also set to rollout. 

By Mattie Quinn • Jan. 27, 2015

Super Bowl may soon be digital advertising's biggest day of the year

Digital campaigns surrounding the big game expand well beyond posting TV commercials online. 

By Wendy Parish • Jan. 27, 2015

Could Facebook be killing FBX?

Facebook's VP of advertising said that the programmatic platform will not be a focal point moving forward. 

By Wendy Parish • Jan. 27, 2015

Brands chime in on #Blizzardof2015

Brands bought up Promoted Tweets and are having fun with the winter storms in the northeastern U.S. 

By Wendy Parish • Jan. 26, 2015

Twitter to celebrities: Stop tweeting Instagram links

Top Twitters users have received prompts urging them to post photos directly. 

By Wendy Parish • Jan. 26, 2015

Pinterest knows if you're a man or woman

In an effort to attract more male users, the site has introduced gender specific search results.

By Wendy Parish • Jan. 22, 2015

Tumblr builds internal creative team with 300+ users

Advertisers can call on 'Creatrs Network' to produce paid content. 

By Wendy Parish • Jan. 22, 2015

Reddit brings in former Google exec to push mobile progress

Hire of Google exec follows purchase of Alien Blue, an app that offers mobile access to Reddit.

By Wendy Parish • Jan. 22, 2015

Taco Bell CMO shares insight to brand's mobile success

Mobile ordering app has hit two million downloads since launch in October.

By Wendy Parish • Jan. 21, 2015

NBC's new Tumblr page will host all Super Bowl ads immediately after they air

Station recognizes that ads are a big draw of the game. 

By Wendy Parish • Jan. 21, 2015

Pinterest improves ad targeting with Kosei buy

Marketing startup specializes in product recommendations. 

By Wendy Parish • Jan. 21, 2015

Advertisers can track Facebook users talking about Super Bowl

Social giant has announced a "Big Game" targeting segment. 

By Wendy Parish • Jan. 21, 2015