After 'dark social' cleanup, Facebook sees jump in mobile referral traffic

New data from Bitly shows that unidentified traffic dropped from 12% to 1% after Facebook app update on iOS. 

By Wendy Parish • Feb. 10, 2015

Twitter engagement grew 105% for big brands in Q4

Study found that companies on Interbrand's 100 Best Global Brands grew followers by 38% in 2014. 

By Wendy Parish • Feb. 10, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

General Electric turns focus from Vine to Snapchat

Companies are starting to feel a culture shift on Vine, and are putting more resources in developing Snapchat content. 

By Wendy Parish • Feb. 10, 2015

Target shows exactly what multi-platform campaigns can look like with Grammy's #MoreMusic

A live commercial concert during The Grammy's with Imagine Dragons has been spread out into a social campaign that lives beyond the show. 

By Wendy Parish • Feb. 9, 2015

Adidas takes advantage of Twitter's new Group DM feature

Brand is first to utilize the new feature for a soccer-themed promotion. 

By Wendy Parish • Feb. 9, 2015

Gawker: Not sorry for imploding Coke social media campaign

The publisher pushes back on the idea that it acted like a bully.

By Mattie Quinn • Feb. 9, 2015

Honda signs on for an integrated campaign during Yahoo's season of 'Community'

The automaker's campaign will run alongside season six of the show.

By Wendy Parish • Feb. 9, 2015

Get ready for even more original programming on Facebook

The NFL, ABC News, Access Hollywood, and popular YouTube channels are all creating original content for the social network.

By Mattie Quinn • Feb. 9, 2015

Twitter's CEO takes tougher stance on trolls

Dick Costolo understands abuse is causing core users to leave. 

By Wendy Parish • Feb. 6, 2015

LinkedIn sees 44% jump in revenue year over year

Boost in hiring business helped LinkedIn sustain 50% revenue growth in each of the last three quarters. 

By Wendy Parish • Feb. 5, 2015

Despite slow user growth, Twitter reports record earnings

Revenue was $479 million in Q4—up 32% from Q3. 

By Wendy Parish • Feb. 5, 2015

Friday Roundup: Twitter making moves and a Super Bowl hangover

These are the 'need to know' stories of the week.

By Mattie Quinn • Feb. 5, 2015

Google deal raises Twitter's social capital

Social media marketers rejoice: Tweets are now about to get better shelf life.

By Mattie Quinn • Feb. 5, 2015

Coke's #MakeItHappy campaign halted following Gawker mess

What began as a light-heartened social marketing campaign turned sour quickly.

By Carolyn Heneghan • Feb. 5, 2015

Instagram follows Vine's lead with looping video

Looping feature opens up opportunities for advertisers and new creative ideas. 

By Wendy Parish • Feb. 5, 2015

Twitter's 'Quick Promote' hopes to inspire impulse buys from SMBs

New feature allows businesses to promote most popular tweets directly from analytics page. 

By Wendy Parish • Feb. 5, 2015

iHeartMedia joins publisher trend with launch of branded content studio

"iHeartMedia Soundboard" will show us how branded content teams will work in radio. 

By Wendy Parish • Feb. 4, 2015

Instagram is on the hunt for journalists

Social platform wants to build editorial team to boost marketing. 

By Wendy Parish • Feb. 4, 2015

Ad networks not quite ready for weed advertisers

Weed-focused tech companies hope to fill the void major networks have left. 

By Wendy Parish • Feb. 3, 2015

Promoted tweets to start appearing outside of Twitter

Paid Twitter messages will appear on third party sites like Flipboard and Yahoo Japan. 

By Wendy Parish • Feb. 3, 2015

In-store displays have heavy impact on Super Bowl purchases

Survey shows impulse buys in the aisles of a store were persuaded by eye-catching Super Bowl displays. 

By Wendy Parish • Feb. 3, 2015

The Super Bowl ad winner is: Always' #LikeAGirl

Spot generated the most engagement and sharing of any Super Bowl spot. 

By Wendy Parish • Feb. 3, 2015

Nationwide explains why it bummed everyone out at the Super Bowl

Insurance company says social media backlash is worth raising awareness about preventable and accidental deaths. 

By Wendy Parish • Feb. 2, 2015

McDonald's promises to give away every item advertised during the Super Bowl

Fast food chain will award everything from a Toyota Camry to a bunch of Snickers.

By Wendy Parish • Feb. 2, 2015

Use of hashtags in Super Bowl commercials dropped in 2015

Only half of the commercials during the big game mentioned hashtags.

By Wendy Parish • Feb. 2, 2015