Social Media: Page 223
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Should marketers pay attention to Meerkat?
Some publishers and brands have utilized the app to push live video broadcasts.
By Wendy Parish • March 9, 2015 -
Study: Twitter activity corresponds with neurological activity during TV shows
A Nielsen report found a 79.5% correlation between the two factors.
By Wendy Parish • March 9, 2015 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Companies experiment with monetizing native Facebook video
With video views exploding on the social media site, brands are scrambling to find ways to make them profitable.
By Wendy Parish • March 8, 2015 -
Tumblr's Creatrs Network reports positive stats
The in-house group pairs popular creative influencers with brands looking to run campaigns on the site.
By Wendy Parish • March 6, 2015 -
Warning: Your brand's Facebook page will likely see a drop in likes
The total tally will no longer include accounts that have been manually deactivated or "memorialized."
By Wendy Parish • March 5, 2015 -
Twitter introduces 'partner audiences' for off-site targeting
Big data from marketing partners Acxiom and Datalogix will allow the social media site to offer advertisers 1,000 audience segment options.
By Wendy Parish • March 5, 2015 -
Latest addition to Pinterest ads: targeting and animation
A test phase will offer more granular marketing options, expanding from the site's initial 30 categories.
By Wendy Parish • March 4, 2015 -
Instagram introduces carousel ads, clickable links
With the new live URLs, it will be much easier for advertisers to calculate ROI.
By Wendy Parish • March 4, 2015 -
Could Line be the next big app in the U.S.?
According to the messaging app, invested brands are seeing substantial returns.
By Wendy Parish • March 4, 2015 -
Could Google+ be over as we know it?
Hangouts, photos, and social streams could become separate areas.
By Wendy Parish • March 2, 2015 -
Twitter video now able to embed directly on websites
Giving even more shelf life to tweets, embedded videos can now appear on sites without the original tweet.
By Wendy Parish • March 2, 2015 -
Deep Dive
4 modern day marketing faux pas
Digital marketing can be a jungle—make sure you aren't making any of these avoidable mistakes.
By Wendy Parish • March 2, 2015 -
Strippers may have cracked the code for making money on Snapchat
Adult workers are among first industries to utilize Snapcash, a trend that could catch on for other industries.
By Wendy Parish • March 1, 2015 -
Social media marketers jump on "llama drama"
Our hits and misses on Twitter from the event that had the whole Internet talking Thursday.
By Mattie Quinn • Feb. 27, 2015 -
New tracking tools offer ROI insight for Twitter
"Transaction values" and "key conversion tags" enable users to see sales directly related to Promoted Tweets.
By Wendy Parish • Feb. 26, 2015 -
eMarketer: Pinterest on track to hold 30% of social media users by 2019
Pinterest has something other sites don't—users willing to share product preferences, plans, and aspirations.
By Wendy Parish • Feb. 25, 2015 -
Pinterest expands ad offerings with 'multi-pin carousel'
The platform is experimenting with Promoted Pins that rotate images.
By Wendy Parish • Feb. 24, 2015 -
Facebook thanks its 2M advertisers with a new app
The Ads Manager app will help marketers manage campaigns on the go.
By Wendy Parish • Feb. 24, 2015 -
Facebook marketing app Toro has been acquired by Google
The acquisition is likely a move to better compete with Facebook advertising.
By Wendy Parish • Feb. 24, 2015 -
Lyft's new CMO wants to blend 'art and science' in campaigns
As the marketing wars between car-sharing services heat up, new CMO says efficiency and education are the core goals of the transportation company's advertising.
By Wendy Parish • Feb. 23, 2015 -
YouTube introduces a kid-friendly app
The app will include ads, paving the way for new digital video marketing opportunities to children.
By Wendy Parish • Feb. 23, 2015 -
Diversity is coming to Apple's emojis
Emojis have slowly crept into digital marketing practices, and now even more options—with multiple skin tones and lifestyles—will be available.
By Wendy Parish • Feb. 23, 2015 -
Dove uses Oscars to promote body positivity on Twitter
Social media and self-esteem experts live-tweeted against negative comments during the awards show.
By Wendy Parish • Feb. 22, 2015 -
Upworthy's native ads perform 38 times better than industry standard
The site's native ads have generated $10 million in just nine months.
By Wendy Parish • Feb. 22, 2015 -
Whatever, USA will live again through Bud Light this year
Despite a few marketing hiccups, the brand wants to recreate last year's town takeover.
By Wendy Parish • Feb. 22, 2015
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