The world's most recognizable logos, re-imagined

Israeli designer wants to rethink how you see fashionable brand logos.

By Mattie Quinn • Jan. 7, 2015

How marketers across industries utilize Instagram

Here's a peek into how marketers at retail, food, and tech brands use the photo-sharing app to build an audience.

By Wendy Parish • Jan. 7, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Facebook video helps Cosmo Mag reach 200% increase in engagement rates

Magazine's "Hacksmopolitan" videos generated 53% more shares than other FB posts. 

By Wendy Parish • Jan. 5, 2015

Jose Cuervo got very creative with its New Year's commercial

Brand plays "Auld Lang Syne" with tequila bottles. 

By Wendy Parish • Jan. 4, 2015

Bud Light's new labels offer '12-ounces of inspiration'

As part of the #UpForWhatever campaign, the beer maker is printing over 100 different messages on bottles. 

By Wendy Parish • Jan. 4, 2015

New 'While You Were Away' feature gives tweets longer life

The feature compiles top tweets since the user last logged in as a way to cut through noise on Twitter.

By Wendy Parish • Jan. 4, 2015

McDonald's rebrands, will keep 'I'm Lovin' It' tagline

Chain set to rejuvenate brand in 2015 to combat falling revenue. 

By Wendy Parish • Jan. 4, 2015

5 digital marketing trends to watch in 2015

It's a new year--here are some things to watch out for.

By Mattie Quinn • Jan. 4, 2015

Twitter account calls out 'brands saying bae'

Twitter account pokes fun of brands trying to sound hip by using slang. 

By Wendy Parish • Dec. 29, 2014

Successful beta leads to opening of Promoted Pins to all Pinterest partners

Reservation-based Promoted Pins will be available Jan 1. 

By Wendy Parish • Dec. 29, 2014

The 10 most read stories on Marketing Dive in 2014

Before heading into 2015, here are our most popular stories of 2014.

By Mattie Quinn • Dec. 28, 2014

Hacking incident shoots 'The Interview' to number 1 on Google Play

Sony mends ties with rivals Microsoft and Google to bring the movie to viewers. 

By Wendy Parish • Dec. 25, 2014

Corning and the MythBusters aren't afraid of the long-form pre-roll

The 10 minute spots have gotten 2.5 million views so far. 

By Wendy Parish • Dec. 23, 2014

Datalogix is Oracle's latest buy to boost marketing cloud

The offline data powerhouse's relationship with Facebook was a key factor in acquisition.

By Wendy Parish • Dec. 22, 2014

New management tool Meshfire layers robots with live social media experts

Small businesses overwhelmed by full-fledged suites and under-serviced by free platforms may have found a solution. 

By Wendy Parish • Dec. 22, 2014

Brands emerge mostly unharmed from Instagram follower purge

No top brand loses more than 5% of its follower list.

By Wendy Parish • Dec. 22, 2014

Twitter launches ad sales in Russia

The push is part of plans to expand globally. 

By Wendy Parish • Dec. 19, 2014

NBC Universal guarantees social media ad views

New offer is part of the Social Synch product. 

By Wendy Parish • Dec. 19, 2014

It's happened: More brands upload videos directly to Facebook than YouTube

SocialBaker's October predictions came true early.

By Wendy Parish • Dec. 19, 2014

BMW launches Snapchat-like site 'Snowchat'

Automaker hopes the campaign will attract younger drivers. 

By Wendy Parish • Dec. 18, 2014

Lowe's uses Hyperlapse to teach home improvement in 6 secs

Brand expands on award-winning #LowesFixinSix Vine series. 

By Wendy Parish • Dec. 16, 2014

Redesigned Facebook right-rail ads are performing better

New look is improving advertisers' conversion rates. 

By Wendy Parish • Dec. 16, 2014

Cards Against Humanity doesn't think highly of Black Friday

Company mails excrement to 30,000 people as a holiday stunt.

By Wendy Parish • Dec. 16, 2014

Twitter adds wireless carriers and new devices to targeting options

Move could help Twitter capitalize on mobile carrier wars.

By Wendy Parish • Dec. 16, 2014

PayPal wants you to 'Gift Outside the Box'

Millennial-aimed promotion auctions off experiences rather than products. 

By Wendy Parish • Dec. 16, 2014