Social Media: Page 242
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Unified to expand beyond social with Awe.sm acquisition
The analytics software will beef up Unified's data on marketing effectiveness.
By Wendy Parish • May 2, 2014 -
Deep Dive
5 marketing app platforms changing the way marketers deliver content
These platforms give marketers the ability to increase the way consumers interact with content.
By Wendy Parish • May 1, 2014 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
LinkedIn on track to have 50% mobile traffic
In the first quarter of this year, 43% of site traffic came from mobile.
By Wendy Parish • May 1, 2014 -
DigitasLBi creates 'BuzzFeed in Residence' program for branded content
The agency/publisher partnership will see BuzzFeed marketers take up shop in the DigitasLBi office.
By Wendy Parish • May 1, 2014 -
Facebook officially announces details of mobile ad network
Facebook officially announced the launch of its mobile ad network at the F8 developer conference Wednesday.
By Wendy Parish • April 30, 2014 -
Pinterest builds ad business with hire of Twitter sales vet
Lisa Manowitz will serve as Pinterest's head of partnerships for the East Coast.
By Wendy Parish • April 29, 2014 -
Forrester: Instagram wins social engagement race
Instagram delivers 58 times the engagement of Facebook, 120 times Twitter.
By Wendy Parish • April 29, 2014 -
Social media doesn't drive ratings, says NBCUniversal exec
Based on experience from the Winter Olympics, NBCUniversal says social media "not a game changer yet."
By Wendy Parish • April 29, 2014 -
Twitter's new ad product is in the cards
Twitter's Website Cards deliver a web page preview and higher engagement.
By Wendy Parish • April 28, 2014 -
Instagram tests out video ads with limited brands
A handful of early ad partners have tried out video ads on the platform.
By Wendy Parish • April 27, 2014 -
Pandora's growing ad revenue still falls short of turning a profit
The 45% growth in Q1 beat analysts' estimates.
By Wendy Parish • April 24, 2014 -
Deep Dive
7 competitors Facebook's new mobile ad network must contend with
How do the top mobile ad networks compare?
By Wendy Parish • April 24, 2014 -
AppsFire delivers ads during mobile refreshes
The startup's Brichter-San product delivers ads while mobile users wait for apps to refresh.
By Wendy Parish • April 24, 2014 -
LinkedIn launches two new ad programs
The social site has revealed a Sponsored Updates API and a Content Partners program.
By Wendy Parish • April 24, 2014 -
YouTube recruiting for Brand Partner Program
The program will see YouTube 'stars' teach brands how to market on the platform.
By Wendy Parish • April 23, 2014 -
Twitter launches MoPub native ad platform
The native ad platform will launch globally Wednesday.
By Wendy Parish • April 23, 2014 -
Deep Dive
6 innovative ways jobseekers courted agencies
It may sound cliche, but sometimes the best way to land your dream job is to think outside of the box.
By Wendy Parish • April 22, 2014 -
Facebook launching mobile ad network
The social networking giant will make the announcement at this month's F8 conference.
By Wendy Parish • April 22, 2014 -
Deep Dive
These 5 companies have social media command centers down to a science
The 'command center' model is growing in popularity, but who's mastering it — and how?
By Wendy Parish • April 17, 2014 -
Google +Post ads now live
Posts on the network can now become interactive display ads.
By Wendy Parish • April 16, 2014 -
Social and search ad integration doubles conversion
A new study from Marin Software shows revenue per click also gets a boost.
By Wendy Parish • April 16, 2014 -
Curalate adds support for Tumblr
The visual analytics platform is now the first to span Facebook, Instagram, Pinterest, and Tumblr.
By Wendy Parish • April 16, 2014 -
Perfect Audience unveils self-serve solutions for Twitter and Facebook retargeting
The solutions include support for Facebook's dynamic ads and Twitter's tailored audiences.
By Wendy Parish • April 15, 2014 -
Advertisers see 191% increase in revenue from Facebook ads
Paid search drove revenue up 12% year over year.
By Wendy Parish • April 15, 2014 -
Study: Facebook organic reach began decline before algorithm change
A surge in users adding more friends and liking more brands is reportedly the main contributor to organic reach's decline.
By Wendy Parish • April 14, 2014
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