Social Media: Page 248
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Facebook brand pages get a bit more personal
The new brand pages will keep posts consistent between pages and news feeds.
By Wendy Parish • March 11, 2014 -
Twitter tests out direct response with 'click-to-call'
Can the new feature increase direct response and assist local marketing?
By Wendy Parish • March 11, 2014 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Instagram signs huge ad deal with Omnicom
The deal could be worth anywhere from $40 million to $100 million.
By Wendy Parish • March 8, 2014 -
Deep Dive
4 foreign social networks on U.S. brands' radars
Foreign networks make it easier to break into markets where giants like Facebook or Twitter are restricted or not quite as popular.
By Wendy Parish • March 6, 2014 -
Facebook's organic reach down 50% since October
Social@Ogilvy analyzed brand pages to map the decline.
By Wendy Parish • March 6, 2014 -
Twitter in talks with ad agencies
The company is looking for ideas on how to market its platform.
By Wendy Parish • March 5, 2014 -
LinkedIn bringing Sponsored InMail to mobile
Advertisers will now be able to email targeted messages directly to mobile devices.
By Wendy Parish • March 5, 2014 -
Deep Dive
5 ways social media marketing changed in the past year
Some of the biggest players in the sector have made significant steps to help marketers.
By Wendy Parish • March 4, 2014 -
WhatsApp may go back on its promise of no ads
After its $16-billion acquisition by Facebook, WhatsApp is now looking for ways to monetize.
By Wendy Parish • March 4, 2014 -
Social media spending to increase 144%, say CMOs
A new survey from Duke University foresees social media making up 18% of marketers' budgets by 2019.
By Wendy Parish • March 4, 2014 -
Washington Post embraces longform editorial for native ads
The publication's native ad program, WP BrandConnect, is raising the quality of native ads to appeal to readers.
By Wendy Parish • March 3, 2014 -
Miller Lite and a pizzeria grab Oscar gold
The two brands scored premium product placement on Hollywood's biggest night.
By Wendy Parish • March 3, 2014 -
Facebook restructures ad campaigns with 'ad sets'
The move ads a third layer to campaigns on the platform.
By Wendy Parish • Feb. 28, 2014 -
More Tech Firms Turning to Mobile Marketing, Social Media
The findings of a new survey of marketing executives conducted by the Software & Information Industry Association (SIIA) show that the use of social media in corporate marketing remains extraordinarily high. Not to be outdone, mobile marketing is gaining significant ground, too. SIIA, a trade...
Feb. 27, 2014 -
LinkedIn becomes first U.S. social network to launch Chinese beta
The beta is meant to help the professional network expand its global business.
By Wendy Parish • Feb. 26, 2014 -
Tagging now benefits Facebook brand pages
The updated feature would allow a brand tagging another brand in posts to appear as a related page in users' news feeds.
By Wendy Parish • Feb. 26, 2014 -
Twitter eyes the silver screen with NCM partnership
A partnership with NCM Media Networks will bring Twitter Amplify-fueled ads to movie theaters.
By Wendy Parish • Feb. 24, 2014 -
Facebook expands ad targeting features
The social network is competing with LinkedIn by creating a search by job title function.
By Wendy Parish • Feb. 21, 2014 -
MarketMeSuite to integrate with Constant Contact
The social media management and marketing platform has integrated with Constant Contact.
By Wendy Parish • Feb. 20, 2014 -
Facebook To Buy WhatsApp for $16B
Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the company, and Facebook has been in the market for the hot messaging space. "WhatsApp is on a path to connect 1...
Feb. 19, 2014 -
Why did Facebook pay $16B for WhatsApp?
The social networking giant revealed Wednesday that it had purchased the global messaging app for 16 times what it paid for Instagram.
By Wendy Parish • Feb. 19, 2014 -
Tricks of the trade: How to game the publishing system
Jack Marshall | February 19, 2014 When it comes to online publishing, building an audience organically with compelling content and monetizing it successfully with ads from big-name brands is extremely hard work. Luckily, there are much easier ways to make money. A growing number of pub...
Feb. 19, 2014 -
Yahoo to offer branded Tumblr-powered microsites
The microsites will be Yahoo's latest venture into native advertising.
By Wendy Parish • Feb. 13, 2014 -
Instagram Showcases Best Brand Content to Inspire Businesses
The photo-sharing site's latest blog highlights promotion possibilities featuring the best brand moments on the platform.
Feb. 12, 2014 -
Advertiser accuses Facebook of benefiting from fake likes
YouTube podcaster and blogger Derek Muller says he has proof that Facebook benefits from bogus likes.
By Wendy Parish • Feb. 12, 2014
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