360i CEO Bryan Wiener to chair Expion

Wiener will continue as chair of 360i as he takes on the new role. 

By Wendy Parish • Feb. 12, 2014

Instagram publishes 'Handbook for Brands'

The physical book and a series of blogs will offer tips for advertisers on the platform.

By Wendy Parish • Feb. 12, 2014

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Brand Keys study: Social networks inspire least brand loyalty

The annual study showed the likes of Facebook and Twitter scoring the lowest on brand satisfaction. 

By Wendy Parish • Feb. 11, 2014

Esurance's Super Bowl stunt bred insane social media stats

The post-Super Bowl ad and #EsuranceSave30 sweepstakes were incredibly successful.

By Wendy Parish • Feb. 7, 2014

Oracle sales reps embrace social B2B

The software giant is jumping headfirst into social B2B selling. 

By Wendy Parish • Feb. 6, 2014

Study: Microbusinesses will step up social media efforts in 2014

A new AdWeber study shows 76% of businesses with five or fewer employees plan to increase their presence on Facebook. 

By Wendy Parish • Feb. 4, 2014

How did Esurance win the Super Bowl ad blitz?

The online insurance company's post-Super Bowl ad drummed up over one billion impressions and over two million tweets. 

By Wendy Parish • Feb. 4, 2014

Jonas Brother has first-ever brand-sponsored birth announcement

Kevin Jonas and wife Danielle signed an exclusive deal with P&G detergent brand Dreft to make birth announcements. 

By Wendy Parish • Feb. 4, 2014

Webinar: 6 Steps to a More Social Business

Delivering on the Promise of Social Business Thursday, February 13, 2014 12:00 PM - 1:00 PM EST Webinar Registration Social media has upended how businesses communicate with their customers. Five years ago, businesses new to social media threw one or two juniors on Twitter. No longer. Large c...

Feb. 4, 2014

Racists go nuts over Coke's multilingual 'America the Beautiful'

The touching ad apparently touched a nerve among xenophobes.

By Paul Conley • Feb. 3, 2014

Twitter’s Hashtag Was This Year’s Super Bowl MVP

There’s no debate about it. The most valuable player in this year’s Super Bowl was the hashtag. During Sunday’s presentation of Super Bowl XLVIII, the war waged between the Seattle Seahawks and Denver Broncos was important to sports fan. But the Big Game is a huge day for advert...

Feb. 3, 2014

57% of Super Bowl ads included #hashtags

Marketing Land tallied up social media network mentions in this year's Super Bowl ads. 

By Wendy Parish • Feb. 3, 2014

J.C. Penney fumbles through the Super Bowl

The misspelled Twitter messages had followers wondering whether the retail brand had enjoyed the Super Bowl a bit too much. 

By Wendy Parish • Feb. 3, 2014

Live Blog: Super Bowl Real-Time Marketing — in Real Time

Live Blog: Super Bowl Real-Time Marketing — in Real Time Digiday Editors  | February 2, 2014 The annual slugfest is upon us. Billion dollar corporations will put everything on the line to face off at the Super Bowl this afternoon in a battle for supremacy. There will also be a foo...

Feb. 2, 2014

Facebook Paper App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Paper App: “A new app that helps you explore and share stories fr...

Feb. 1, 2014

Visa-sponsored social media center handles real-time info for Super Bowl

A team of 45 will staff a Manhattan office, pushing notifications and monitoring questions and requests on social media. 

By Wendy Parish • Jan. 30, 2014

Marketing-centric startup accelerator Boomtown opens in Colo.

The new accelerator is launching with the help of former CP&B exec Alex Bogusky. 

By Wendy Parish • Jan. 29, 2014

Forrester says Facebook is safe

Amid sensational headlines about Facebook's demise, Forrester sets the record straight with stats. 

By Wendy Parish • Jan. 28, 2014

2014 AdWords Wishlist

Enhanced campaigns, image extensions, third party reviews... Fantastic features that have improved performance for search marketers. But we always want more, don't we? What do we hope that 2014 will bring from Google to make us really happy?

Jan. 28, 2014

Infographic: Highlights of the Social Customer Index Report

Utilizing social listening software, every day we identify complaints, mistruths, service requests or compliments made to companies that lack any response from the business targeted. (Be sure to register for our upcoming webinar!) While consumers are now dominating social media, businesses are ge...

Jan. 28, 2014

Tumblr referrals now second most valuable per visit

Revenue per referral from Tumblr now outranks Twitter and Pinterest. 

By Wendy Parish • Jan. 27, 2014

Win Free Tickets to Social Media Marketing World 2014

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has worked hard to bring you our second physical conference. And we’ve come up with a fun way to get you involved. First, what is this event? Social Media Marketing...

Jan. 27, 2014

Facebook's new ad targeting ideal for B2B and recruiting

Later this year, you'll be able to target users by employer and job title. 

By Wendy Parish • Jan. 27, 2014

Will FTC investigate Microsoft's 'native' YouTube campaign?

Microsoft paid for Xbox One endorsements on YouTube network Machinima, but only some included disclosures.

By Wendy Parish • Jan. 24, 2014

Twitter introduces analytics for Twitter Cards

The social network now offers deeper insight to publishers and brands on how their tweets perform. 

By Wendy Parish • Jan. 23, 2014