Social Media: Page 249
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Facebook employs a five-star rating system on brand pages
Ratings long collected by the social network now appear prominently on some brands' pages.
By Wendy Parish • Nov. 8, 2013 -
YouTube rolls out Google+ comment integration
Following the announcement in September, YouTube has rolled out the new comment system.
By Wendy Parish • Nov. 8, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
10 B2B brands showing how LinkedIn should be done
These brands are taking full advantage of the professional network's Company Pages.
By Wendy Parish • Nov. 8, 2013 -
Twitter's stock debuts at $45.10 a share, up 74% over IPO
The micro-blogging platform has already raked in $1.82 billion during its IPO.
By Roger Riddell • Nov. 7, 2013 -
Curated experiences: The future of marketing?
Should marketers focus on creating unforgettable—and shareable—experiences?
By Roger Riddell • Nov. 6, 2013 -
Pinterest announces San Francisco Chronicle pres. as head of partnerships
Joanne Bradford's experience should prove valuable for the growing social sharing startup.
By Roger Riddell • Nov. 6, 2013 -
Twitter rolls out zip code targeting in the U.S.
The quietly launched feature is particularly appealing to small-to-medium size businesses.
By Wendy Parish • Nov. 6, 2013 -
BuzzFeed pays for traffic—and advertisers are OK with it?
To give native ads a boost, BuzzFeed often buys ads that drive traffic to sponsored posts.
By Wendy Parish • Nov. 6, 2013 -
This week, Forrester calls out Twitter
A new report by the same analyst who penned the firm's scathing critique of Facebook is questioning Twitter's value.
By Wendy Parish • Nov. 5, 2013 -
Can this web tool help you avoid the wrong hashtags?
The Hashtag Generator helps users test out different hashtags and see what tweeters are saying with them in context.
By Wendy Parish • Nov. 5, 2013 -
Can Twitter be a B2B lead generator?
Analytics firm Webtrends has found success with Twitter's lead-generation cards.
By Wendy Parish • Nov. 5, 2013 -
Facebook ad-targeting efforts to include behavioral data
The social giant is testing out collecting data on cursor movements and "hovering."
By Wendy Parish • Nov. 4, 2013 -
Twitter to offer customized ad advice through new account
Advertisers can now follow @TwitterAdTips and receive personalized tips to improve their Twitter ads through the site's direct messaging system.
By Wendy Parish • Nov. 4, 2013 -
Backlash commences as first Instagram ad hits user feeds
Designer Michael Kors released the platform's first ad to mixed reviews.
By Wendy Parish • Nov. 4, 2013 -
Instagram brand engagement up 350%
The photo sharing platform is now the fastest growing social network.
By Wendy Parish • Nov. 1, 2013 -
Deep Dive
How do sites in Forrester's infamous Facebook report stack up?
Forrester might have buried Facebook in the report, but was the social media juggernaut really the worst? And what do the sites mentioned have to offer?
By Wendy Parish • Nov. 1, 2013 -
Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.) A lot of great questions came up during the webinar that we didn't have time to answer, and it turns out, a lot of you had the exact same que...
By Alex Nowicki • Oct. 31, 2013 -
Jack Link’s Invites Fans to Trick or Treat Its Sasquatch Mascot
The Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch.
Oct. 31, 2013 -
Pinterest to start recommending pins
"Related Pins" will show users content similar to what they've already pinned.
By Wendy Parish • Oct. 31, 2013 -
7 Ways Twitter Can Help Juice Your Content Creation
class="alignLeft shadow" There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. So ... is Tw...
By Alex Nowicki • Oct. 31, 2013 -
Real-time marketing takes on Halloween
Which brands have the most spooktacular tweets?
By Wendy Parish • Oct. 30, 2013 -
Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn't understand what I just said? Don’t worry -- that used to be gobbledygook to me, too.
By Alex Nowicki • Oct. 30, 2013 -
Video, images now more prominent in Twitter feed
Users no longer need to click "expand."
By Wendy Parish • Oct. 29, 2013 -
Forrester: Marketers should avoid Facebook
A scathing new report by the market research group says the social network provides too little value.
By Wendy Parish • Oct. 29, 2013 -
Does Facebook's FBX solve native ads' scaling problem?
The exchange lays the groundwork for native advertising and RTB to merge.
By Wendy Parish • Oct. 28, 2013
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