Social Media: Page 259
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Will this ad save Jell-O?
Kraft's dessert brand focuses on disappointment to promote its pudding in its new "Fun things up" campaign.
By Brian Warmoth • Aug. 13, 2013 -
Twitter partners with Viacom to sell VMA ad packages
The companies are selling ad packages that include promoted tweets and videos posted to Twitter before, during and after MTV's VMAs.
By Wendy Parish • Aug. 13, 2013 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Kraft joins growing marketing trend with profanity-based catchphrase
Kraft is the latest brand to use cheeky tactics to relate to consumers.
By Wendy Parish • Aug. 13, 2013 -
Advertisers fight for Fantasy Football players' attention
Fantasy Football players are the dream demographic for many brands, but grabbing their attention can be difficult.
By Wendy Parish • Aug. 12, 2013 -
HTC launches $1B marketing campaign starring Robert Downey Jr.
The cell phone maker signed the "Iron Man" star to a two-year deal reportedly worth $12 million.
By Roger Riddell • Aug. 12, 2013 -
6 marketing uses for Facebook apps
Facebook apps allow marketers to increase value and add features to their Facebook pages.
By Wendy Parish • Aug. 12, 2013 -
AOL falls short of ad-driven content publisher goal, closing 400 patch sites
Because local-news operation Patch is struggling to turn a profit, many of the poor-performing sites will be shut down.
By Wendy Parish • Aug. 9, 2013 -
Female fans draw NFL to women's magazines
NFL to run ads in Marie Claire and other women's mags to reach growing female fan base.
By Wendy Parish • Aug. 8, 2013 -
Twitter partners with data giant Datalogix to gauge impact of tweets on sales
With increasing pressure to prove the value of their advertising, Twitter turns to Datalogix to help find the correlation between tweets and purchases.
By Wendy Parish • Aug. 8, 2013 -
9 Reasons to Attend Social Media Success Summit 2013
Could your social media marketing efforts use a boost? Are you looking to improve your professional development when it comes to social media? Do you feel overwhelmed by endless social media platform changes? If so, Social Media Examiner has just the event for you. The Social World is Changing On...
Aug. 8, 2013 -
Tumblr partners with Simply Measured to offer enterprise-level analytics
The team-up will give marketers a way to analyze Tumblr data against other social networks.
By Wendy Parish • Aug. 8, 2013 -
Study Reveals Significant Adoption of YouTube by Global Brands
A new Pixability study finds that the top 100 global brands use YouTube to build an engaged audience and drive business results.
Aug. 7, 2013 -
Yahoo teases Sept. 5 debut of new logo
The Internet giant will release a new variation of its logo every day for the next month.
By Roger Riddell • Aug. 7, 2013 -
Topsy's upgrades search every tweet since 2010
Analytics site Topsy released upgrades that offer exact statistics around search terms, including sentiment analysis.
By Wendy Parish • Aug. 7, 2013 -
Nielsen: 29 Percent of TV Ratings Impacted by Twitter
In a first attempt at establishing a causal relationship between Twitter activity and TV ratings, Nielsen on Tuesday released a study that suggests that the social media platform can in fact have a meaningful impact on GRPs. According to Nielsen’s “Twitter Causation Study,” the...
Aug. 6, 2013 -
Nielsen Study: Proof of causal relationship between tweets and live TV ratings
Study from Nielsen proves the long held belief that tweets increase TV ratings and vice versa.
By Wendy Parish • Aug. 6, 2013 -
LinkedIn opens Company Page API to all
Previously only available to a handful of social partners, LinkedIn's Company Page API is now available to all third parties.
By Wendy Parish • Aug. 6, 2013 -
Startups are #PoweredByPizza as part of Domino's campaign
Domino's pizza is awarding 30 startups a $500 gift card to fuel their creativity and their employees.
By Wendy Parish • Aug. 6, 2013 -
'Click farms' mislead consumers with manufactured popularity
Low-paid workers at 'click-farms' are generating thousands of Facebook likes and Twitter followers to create a false sense of popularity for accounts.
By Wendy Parish • Aug. 5, 2013 -
Twitter forgoes AdChoice in favor of 'Do Not Track' browser option
Twitter's new retargeted ads will not include the little blue triangle of AdChoices—the ad industry's self-regulatory program.
By Wendy Parish • Aug. 5, 2013 -
Facebook hires former Google employee as first CMO
Facebook's very first chief marketing officer is Gary Briggs, formerly of Motorola Mobility and Google.
By Wendy Parish • Aug. 5, 2013 -
Yahoo continues acquisition spree with Rockmelt
Yahoo has acquired social browsing startup Rockmelt with plans to integrate the technology into their existing media platform.
By Wendy Parish • Aug. 5, 2013 -
Hootsuite raises $165M in recent round of funding
Social media management software Hootsuite plans to use the new funding for a social-marketing software.
By Wendy Parish • Aug. 1, 2013 -
Pinterest launches price alerts for pins
The visual social network will start emailing users when a pin lowers the listed price of a product.
By Wendy Parish • Aug. 1, 2013 -
Report: U.S. adults spend more time on digital devices than watching TV
Use of mobile devices in particular has increased amount of time U.S. adults spend with digital media.
By Wendy Parish • Aug. 1, 2013
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