Social Media: Page 259
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Little Caesars' witty campaign claims responsibility for July 4 fireworks
Great timing and tongue-in-cheek tone made for a memorable social media campaign.
By Roger Riddell • July 11, 2013 -
Social media welcomes back Twinkies with 'cake face'
Social media will play a major role in the marketing campaign for Twinkies' return.
By Wendy Parish • July 11, 2013 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
New LinkedIn analytics tool offers competitive reporting
Social media analytics platform Simply Measured has introduced LinkedIn analytics.
By Wendy Parish • July 11, 2013 -
How B2B marketers can benefit from short videos
WIth the instant popularity of short-form videos Twitter's Vine and Instagram video, B2B marketers are discovering how it can benefit their campaigns.
By Wendy Parish • July 11, 2013 -
Agencies struggle to adapt to greater transparency practices
With Facebook and others requiring greater transparency, many agencies are struggling to monetize.
By Wendy Parish • July 11, 2013 -
Early bird special: Twitter selling promoted trends for World Cup 2014
With 11 months yet to go, Twitter is already selling advertising or the 2014 FIFA World Cup in Brazil.
By Wendy Parish • July 10, 2013 -
5 steps to ruining your social media profile
Be wary of these five common mistakes that can spell social media disaster.
By Wendy Parish • July 10, 2013 -
What agencies really think about Mayer's Yahoo
Since Marissa Mayer took the Yahoo reins over a year ago, agencies have been dealing with a different Yahoo.
By Wendy Parish • July 10, 2013 -
Budweiser inspires 20,000 social media interactions with just two posts
The American beer brand ran a contest for users to submit Instagram pictures that could become Budweiser's Facebook cover photo.
By Wendy Parish • July 9, 2013 -
YouTube's Fullscreen plays matchmaker to brands and 'stars'
Brands looking to use a popular YouTube personality can now use YouTube's Fullscreen to connect.
By Wendy Parish • July 9, 2013 -
Facebook wants to help you watch your competition
The new "Pages to Watch" module for Facebook Pages allows admins to keep an eye on competitors.
By Wendy Parish • July 9, 2013 -
How to bring new life to your social profiles
Social media profiles can feel old and stale pretty quickly in such a fast-changing industry; keep those pages fresh with some insider tips.
By Wendy Parish • July 9, 2013 -
Wendy’s turns tweets into #pretzellovesongs
In the campaigns for its new pretzel bacon cheese burger, fast food chain Wendy's is gathering tweets and turning them into power ballads.
By Wendy Parish • July 9, 2013 -
6 ways to use Instagram Video for marketing
Instagram Video has already proved popular among users; learn how to use the new feature for your marketing purposes.
By Wendy Parish • July 8, 2013 -
N.Y. Red Bulls hire R/GA to improve ticket sales
New York's MLS team has brought on NYC-based ad agency R/GA to help put more bodies in seats.
By Wendy Parish • July 7, 2013 -
Twitter opens up to third-party data
Following in the footsteps of Facebook, Twitter will be offering marketers more ad targeting options.
By Wendy Parish • July 3, 2013 -
Facebook to allow unlimited text on cover photos
The 20% text cover photo rule has been lifted.
By Wendy Parish • July 3, 2013 -
Deep Dive
5 brands doing it right on Instagram Video
Brands are jumping on the Instagram Video bandwagon quickly; check out 5 brands that get it.
By Wendy Parish • July 3, 2013 -
How to increase your Google+ engagement
The trick is to find and engage active communities.
By Wendy Parish • July 3, 2013 -
Study: Google+ sharing to surpass Facebook by 2016
Talk of Google+ as a ghosttown may soon be proven wrong as a study predict the network will surpass Facebook in social sharing by 2016.
By Wendy Parish • July 2, 2013 -
Twitter Starts Highlighting Websites That Embed Tweets
Twitter is a cool platform, but it's got some problems. It's just so cluttered, you know? There's so much content, and it's so text-based, it's pretty hard to get people excited about scrolling through that hectic Twitter timeline. But Twitter gets it. And I think that's w...
By Alex Nowicki • July 1, 2013 -
10 Quick Tips for Getting More Business Value Out of Twitter
Social media, especially Twitter, requires a lot of effort in order to extract business value. But with over 200 million active users, the probability that your prospects, leads, and customers are using the Twitter is high. This means conversations that could drive business value are ha...
By Alex Nowicki • July 1, 2013 -
How to leverage the voice of the customer online
These 3 brands are taking advantage of consumers' response to help build and maintain customer engagement.
By Wendy Parish • July 1, 2013 -
Toyota video trading views for meal donations to Sandy victims
So far the cause marketing campaign has raised 892,000 meals; a meal is promised each time someone views Toyota's video "Meals Per Hour" video.
By Wendy Parish • June 28, 2013 -
Facebook to block ads near offensive material
Partially in response to a public outcry of the misogynistic material appearing on Facebook, the social network is doing a sweep to block ads from offensive pages.
By Wendy Parish • June 28, 2013
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