Social Media: Page 32

  • A pink bar in Decentraland displays virtual Patron bottles and branding, along with signage reading "PERFECT Paloma."
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    Retrieved from PRNewsfoto/PATRÓN Tequila on August 03, 2022
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    Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse

    Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico.

    By • Aug. 3, 2022
  • A Nature Valley promotion that reads "Nature Valley, The ReTok Shop"
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    Courtesy of Nature Valley
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    Nature Valley brings rewards to TikTok for sustainable back-to-school push

    App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher.

    By • Aug. 3, 2022
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • The Fresh Market shoppable videos
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    Retrieved from The Fresh Market.
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    The Fresh Market sees shoppable video, livestreaming zing

    The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content.

    By Catherine Douglas Moran • Aug. 2, 2022
  • Actress-singer Coco Jones wears a headset behind a laptop in front of a neon sign that reads "Subtly Sweet Hotline"
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    Courtesy of Pure Lea Iced Tea
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    Pure Leaf’s TikTok hotline helps women navigate pressure to be sweet

    “Bel-Air” star Coco Jones, who has over 2.1 million followers, will dole out practical advice for uncomfortable scenarios around friends, family and work.

    By • Aug. 2, 2022
  • Jack in the Box mascot Jack Box is accompanied by actor Mark Hamill on the set of a commercial
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    Courtesy of Jack in the Box
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    Jack in the Box welcomes back most famous employee Mark Hamill

    Created in collaboration with TBWA\Chiat\Day Los Angeles, the campaign revisits the playful antics that once got the Star Wars icon fired from the chain.

    By • Aug. 1, 2022
  • Four lip glosses that correspond to matching Applebee's chicken wing flavors
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    Courtesy of Applebee's
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    Applebee’s spices up date night with lip gloss, ‘dateable’ music video

    To promote the collaboration with makeup brand Winky Lux, the restaurant chain released an original song and music video titled "Taste My Face."

    By • July 29, 2022
  • David's Bridal opens a store in Naperville, Illinois.
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    Courtesy of David's Bridal
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    David’s Bridal weds TikTok videos with commerce to drive click-throughs

    The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers.

    By • July 28, 2022
  • Facebook's Meta sign outside of their offices in California.
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    Justin Sullivan/Getty Images via Getty Images
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    Meta revenue declines for first time amid complex bid to monetize Reels

    Though the TikTok lookalike passed a $1 billion revenue run rate, it represents a “headwind” in drawing attention away from more mature offerings.

    By • July 28, 2022
  • A Roblox avatar bounces a basketball in a basketball court with the text "School of Sport" on the right.
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    Courtesy of Dick's Sporting Goods
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    Dick’s Sporting Goods heads back to school on Roblox

    “School of Sport” takes users through a virtual high school where they can rack up currency to purchase back-to-school gear for their avatars. 

    By • July 28, 2022
  • Shot of a young couple using a smartphone and earphones in the city
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    Delmaine Donson via Getty Images
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    Maybelline pairs with Time Out to encourage IRL dating

    The L'Oréal brand’s campaign includes digital and in-person elements as consumers continue to return to pre-pandemic activities like dating.

    By • July 26, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Social apps struggle as sour economy affects advertiser demand

    Snap and Twitter both whiffed on revenue as cooling demand compounded on challenges related to Apple’s IDFA and imbroglios like the Musk acquisition.

    By • July 22, 2022
  • Members of up and coming pop group The Future X pose together
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    Courtesy of Honda
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    Honda Civic Tour expands beyond live shows with TikTok videos from Future X

    The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.

    By • July 21, 2022
  • The Snapchat logo is displayed on a cell phone screen.
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    Justin Sullivan/Staff via Getty Images
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    Snapchat lands on web to drive engagement via chats and video calls

    More than 100 million users of the Snap app make video or voice calls through it every month.

    By • July 21, 2022
  • A group of people converse in barber chairs.
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    Courtesy of Grey Goose
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    Grey Goose, Uninterrupted get chatty in "The Shop" spinoff

    The YouTube series was produced with the media company co-founded by LeBron James, and features influential people hanging out in a barbershop.

    By • July 21, 2022
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    Mario Tama via Getty Images
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    Toyota drives chatter for TikTok debut with creator-led dance challenge

    Aubrey Fisher, who also appears in TV ads for the brand, helped judge a contest that drew over 1.4 million user-generated videos.

    By • July 18, 2022
  • Smiling young woman using smart phone at home
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    Inside Creative House via Getty Images
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    Sponsored by GRIN

    Is your brand on the right social platforms for driving ROI?

    Research from over 500 top brands reveals the best social platforms per industry.

    July 18, 2022
  • Two characters from Stranger Things as part of a Domino's partnership
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    Courtesy of Domino's
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    Deep Dive

    7 campaigns that transcended the turmoil of H1 2022

    Amid global conflict, domestic crises and the continued effects of the pandemic, many marketers struggled to connect with distracted consumers.

    By , , • July 12, 2022
  • Members of epsorts brand Dignitas' Fortnite collective appear in a promotional image around a sponsorship with Mike and Ike.
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    Retrieved from Dignitas on July 12, 2022
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    Mike and Ike sweetens esports brand's bid at winning over Fortnite fans

    The candy sponsorship is the first for Dignitas’ dedicated Fortnite collective and will feature a TikTok series, competitive event and more.

    By • July 12, 2022
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    Justin Sullivan via Getty Images
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    WSJ: Google opens door to ad-tech spinoff as regulatory pressure mounts

    A separate investigation by EU officials could lead to changes on YouTube where Google will allow rival firms to sell ads directly on the video platform.

    By • July 8, 2022
  • Elon Musk talks to press.
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    Maja Hitij via Getty Images
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    Elon Musk officially moves to back out of Twitter deal, company prepares to sue

    The news sets up a legal battle that will likely focus on the platform's disclosure of bot activity, which Musk referenced in a tweet batting back at the company's intentions to sue.

    By • Updated July 11, 2022
  • The Pinterest icon
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    Retrieved from Brett Jordan from Pexels.
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    Pinterest releases new shopping, seller features

    The feature rollouts follow the appointment of a new CEO and the acquisition of an AI shopping platform.

    By Tatiana Walk-Morris • July 7, 2022
  • E.l.f. Cosmetics' Game Up collection of eight beauty and skincare products targeted at a gaming audience.
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    Retrieved from E.l.f. Cosmetics on July 07, 2022
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    E.l.f. appeals to gamers with themed line of beauty, skincare products

    A limited-run Game Up collection is being promoted through a live arcade bar event that will be streamed on E.l.f.’s official Twitch channel.

    By • July 7, 2022
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    Courtesy of Modelo
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    Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

    The brands have teamed for a limited-edition, temperature-controlled vending machine that contestants can win at a sponsored block party.

    By • July 7, 2022
  • McDonald's announced it is the first major sponsor of OfflineTV, a diverse collective of gaming content creators.
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    Retrieved from PRNewsfoto/McDonald's USA on July 06, 2022
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    McDonald's strengthens gaming creator ties with OfflineTV sponsorship

    This is the marketer’s second deal with a gaming-focused group in the past year and squares with a larger commitment to improve diversity in media.

    By • July 6, 2022
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    Courtesy of One Esports
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    Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia

    The digital variety show, which was produced by One Esports, airs in 15 installments that showcase gaming’s diversity in the region.

    By • July 1, 2022