Spot Pet Insurance employs Cameo for star-studded campaign

The company is teaming with talent like Lindsay Lohan, Gabby Douglas and Erin Andrews to produce social media-friendly videos to promote its insurance.

By Sara Karlovitch • April 21, 2022

Unilever tightens restrictions on food marketing targeted at kids

A more stringent policy recognizes the power of social media and influencers, with the Ben & Jerry's marketer pledging it won't message to those under 16.

By Peter Adams • April 21, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Tide's 'Doctor Strange' ads connect MCU to past marketing

The P&G label links the storied superhero franchise to its own universe with teasers drawing on the "It's a Tide Ad" Super Bowl campaign.

By Peter Adams • April 20, 2022

What Gen Z wants to see from brands as metaverse attachments grow

A new study finds a third of the group desires branded stores, while receptivity to in-game advertising ranked low.

By Peter Adams • April 19, 2022

Jameson takes over 'orange' on Pinterest to introduce new whiskey

As part of its collaboration, Jameson Orange content will appear when users search for "orange aesthetic" and "orange chicken," among other topics.

By Sara Karlovitch • April 19, 2022

Meta leans into monetizing Horizon Worlds VR platform

The social media giant will reportedly take a 47.5% cut of virtual assets sold by creators on Horizon Worlds, which is a bet on the potential of the metaverse. 

By Sara Karlovitch • April 14, 2022

TikTok set to surpass combined ad revenues of Twitter, Snapchat

Despite the app's impressive growth, it's still relatively small in terms of global digital ad share, with Google boasting a nearly 30% share and Meta at 21%.

By Natalie Black (Koltun) • April 14, 2022

Betches parlays social media acumen into canned cocktail line

As the ready-to-drink cocktail space continues to boom, companies of all stripes are vying for a slice of the market.

By Sara Karlovitch • April 13, 2022

Skullcandy keys into music, self-expression in yearlong social push

"Find Your Frequency" will feature one theme each month, spotlighting ambassador tie-ins that illustrate how music can inspire living authentically.

By Natalie Black (Koltun) • April 7, 2022

New Balance among brands trying on Twitter's first 3D product ads

Three new formats seek to make brand experiences more interactive on the platform, with a focus on driving actions like a purchase. 

By Peter Adams • April 1, 2022

How Express drove revenue gains, 20% traffic bump with digital experiences

After adding more modern shopping features and functionalities in its app, the retail brand saw average order value rise 27% from a year earlier.

By Robert Williams • March 31, 2022

McDonald's Norway displays 'iconic trash' in bid to reduce littering

Developed with NORD DDB, WergelandApenes and OMD, warts-and-all ads depict the chain's packaging as street rubbish.

By Peter Adams • March 29, 2022

Tommy Hilfiger, DKNY and other brands to participate in Metaverse Fashion Week

Brands are staking their territory in the metaverse, but the concept and tech underpinning it have yet to fully take shape.

By Tatiana Walk-Morris • March 24, 2022

Meta tops TikTok in mobile ad performance after Apple's ATT changes

Meta's move to the top spot suggests its system for measuring ad activity improved between July and December, AppsFlyer found.

By Natalie Black (Koltun) • March 24, 2022

Skittles apologizes to sour lime fans with Twitch press conference

Livestreams, billboards and NASCAR tie-ins act as a mea culpa to the more than 130,000 people who have complained about the lack of lime since 2013.

By Peter Adams • Updated March 24, 2022

Oscar Mayer takes Oscars to task for awards gender disparity

Strategically placed ads and Wienermobiles call out the advantages for "directors with wieners" while kick-starting a new gender parity pledge.

By Peter Adams • March 23, 2022

Pepsi enlists silent TikTok star Khaby Lame to pour new nitro cola

Lame, who's accrued more than 135 million followers, wordlessly showcases the proper way to serve Nitro Pepsi in print ads, billboards and social videos.

By Peter Adams • March 22, 2022

Sailor Jerry inks up tattoo grant for Women's History Month

The rum brand draws on the legacy of its tattoo artist namesake for a new social media contest.

By Sara Karlovitch • March 22, 2022

Arby's CMO dishes on Pusha T diss track

To launch a spicy fish sandwich, the QSR tapped the rapper to take shots at McDonald's and the Filet-O-Fish.

By Chris Kelly • March 22, 2022

McDonald's brings back Szechuan Sauce as mobile app exclusive

Promotions behind the cult-favorite condiment focus on mobile, including via SMS conversations with "the person who runs the McDonald's account."

By Peter Adams • March 21, 2022

Honda tunes up Twitch strategy beyond gaming with DreamLab

The lifestyle-focused page hosts weekly content like DJ competitions and pop culture discussions in the race to win over younger drivers.

By Peter Adams • March 18, 2022

To further its turnaround, Macy's unveils new Own Your Style brand platform

The online platform will feature a curated fashion hub while associates will serve as microinfluencers, advising customers via social media.

By Daphne Howland • March 17, 2022

Schick ditches the script for rebrand targeted at everyday men

Black-and-white videos profile real people sharing what facial hair means to them, while the marketer is refreshing its logo, website and packaging.

By Peter Adams • March 11, 2022

Miller Lite elevates minority voices in esports via renewed Complexity Gaming partnership

As the esports industry grows, the beer brand deepens its partnership with an established esports team.

By Sara Karlovitch • March 11, 2022

Twitter tests Shops feature

Shoppers can click a "View Shop" button on merchants' profiles and browse up to 50 products on the platform.

By Tatiana Walk-Morris • March 10, 2022