Social Media: Page 49
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Courtesy of Panera
Panera, Pepsi bite into virtual pizza party trend
Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.
By Robert Williams • Dec. 14, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 10, 2020 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Facebook antitrust cases could accelerate power balance shift for social media
A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.
By Peter Adams • Dec. 10, 2020 -
Courtesy of Coors Light
Coors Light builds a 'Beerman' who's ready to chill during the holidays
The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.
By Robert Williams • Dec. 10, 2020 -
Retrieved from Kellogg Company on December 09, 2020
Cheez-It recreates college football experience with animatronic cheese wheels
Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.
By Peter Adams • Dec. 9, 2020 -
Courtesy of Haribo
Haribo makes adults sound like kids with Instagram AR lens
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
By Robert Williams • Dec. 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois lifts curtain on private Broadway performance contest
Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.
By Robert Williams • Dec. 9, 2020 -
Dive Awards
Activist Brand of the Year: Ben & Jerry's
As others scrambled to respond to the movement for racial justice, the Unilever ice cream brand built on years of advocacy to go above and beyond.
By Chris Kelly • Dec. 9, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Courtesy of Chipotle
Dive Awards
Mobile Marketer of the Year: Chipotle
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
By Chris Kelly • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Courtesy of Planters
Planters mascot reaches middle age amid e-commerce push
The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.
By Robert Williams • Dec. 8, 2020 -
Courtesy of PepsiCo
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
By Chris Kelly • Dec. 8, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Courtesy of Snap
Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Campbell Soup Company
Campbell's Soup pushes to save snow days from virtual classes
The effort comes as some schools have deemed snow days unnecessary when kids are staying home and logging into virtual classes due to the pandemic.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Bagel Bites
Bagel Bites seeks 'bopper' to remix its jingle
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
By Tatiana Walk-Morris • Dec. 4, 2020 -
Courtesy of Oreo
Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up
Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album.
By Aaron Baar • Dec. 3, 2020 -
Courtesy of Ben & Jerry's
6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice
Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.
By Peter Adams • Dec. 2, 2020 -
Facebook buys omnichannel customer service startup Kustomer for reported $1B
Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.
By Robert Williams • Dec. 1, 2020 -
Courtesy of Diageo
Diageo promotes moderation, sustainability with Instagram AR lens
Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.
By Robert Williams • Dec. 1, 2020 -
Courtesy of McDonald's
McDonald's gives away McRibs to fans who shave their beards
The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.
By Robert Williams • Dec. 1, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.
By Robert Williams • Nov. 30, 2020 -
Corona kicks off major in-house content push with digital travel series
"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.
By Robert Williams • Nov. 25, 2020
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