Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars

A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.

By Peter Adams • Feb. 23, 2021

Bacardi extends 'Conga' remix push with first-of-its-kind Snapchat AR activation

The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.

By Chris Kelly • Feb. 23, 2021

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

P&G brings coronavirus-killing Microban 24 to UK with integrated campaign

The company aims to reach 95% of household shoppers in the country with an effort that includes social media takeovers, brand ambassadorships and more.

By Robert Williams • Feb. 23, 2021

Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign

To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.

By Robert Williams • Feb. 23, 2021

The social media opportunity with the death of third-party cookies

With cookies on the way out, paid social is a bright spot in 2021 for marketers looking to understand and reach consumers, writes Merkle's Ilon Weeldreyer.

By Ilon Weeldreyer • Feb. 23, 2021

Livestream shopping platform Talkshoplive raises $3M

Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.

By Tatiana Walk-Morris • Feb. 18, 2021

Zaxby's inspires random acts of kindness with TikTok challenge

The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.

By Chris Kelly • Feb. 18, 2021

Will Clubhouse be the next social media platform for marketers?

The parent company of Burger King and Popeyes jumped on the buzzy app last week, opening the possibility of another digital channel for brands.

By Chris Kelly • Feb. 17, 2021

P&G's Old Spice to open first barbershop, doubling as content studio

The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.

By Robert Williams • Feb. 17, 2021

Chief meme officer: Possibly marketing's best force multiplier right now

At a time when many consumers operate on some form of smart device, companies' formal induction of a chief meme officer is long overdue, writes Hansen Technologies' Adnan Bashir.

By Adnan Bashir • Feb. 17, 2021

Absolut promotes self-love as pandemic tees up a more isolated, strained Valentine's Day

A campaign acknowledges new pressures put on relationships amid the crisis, as well as alcohol's role in exacerbating such issues.

By Peter Adams • Feb. 12, 2021

Burger King parent RBI chats with consumers on buzzy Clubhouse app

The invite-only app combines elements of chatrooms, conference calls, podcasts and more, and has quickly seen its valuation grow to $1 billion.

By Chris Kelly • Feb. 12, 2021

Trump's TikTok ban order replaced with broader foreign app scrutiny by Biden

President Biden will reportedly revoke a Trump-era executive order that sought to ban TikTok in favor of a broader review of several foreign-controlled apps.

By Peter Adams • Updated June 9, 2021

DoorDash, Shake Shack deliver Boyz II Men throwback for Valentine's Day

The "Love Delivered" campaign includes a livestreamed concert, limited-edition menu items and date-night kits to help couples set a romantic mood.

By Robert Williams • Feb. 10, 2021

Pinterest plots first advertiser summit, touting service as brand-safe shopping destination

Pinterest Presents arrives as the platform saw adoption of shopping ads jump sixfold around the holidays.

By Peter Adams • Feb. 9, 2021

Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live

The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.

By Robert Williams • Feb. 9, 2021

By the numbers: Super Bowl LV

The big game's ads, broken down by sentiment, social engagement and more.

Super Bowl LV ads highlight marketers' disconnect with reality

Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021

Pinterest's ascent continues as holidays spur explosive adoption of shopping ads

The platform plans to scale its sales team "significantly" to court advertisers, while investing more in commerce, Story Pins and automation.

By Peter Adams • Feb. 5, 2021

Why brands skipped Super Bowl ads and counterprogrammed instead

More brands are finding ways to tap into interest around the big game without an in-game ad, opting for cost-effective, insightful connections over reach.

By Chris Kelly • Feb. 5, 2021

Cheetos' Super Bowl ad embeds stealth Snapchat codes that unlock free snacks

Each of the TV spot's 1,440 frames includes a hidden marker that can be scanned via Snapchat to access a bag of Cheetos Crunch Pop Mix.

By Peter Adams • Feb. 4, 2021

Taco Bell decries rivals' celeb menu stunts in 'Build Your Own Cravings' mobile push

Even as it teases fellow QSRs like McDonald's and Chipotle that have relied on celebrities, Taco Bell's latest effort also features influencers.

By Chris Kelly • Feb. 4, 2021

McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences

A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.

By Robert Williams • Feb. 4, 2021

WPP secures early access to TikTok ad products, creators in new global partnership

A sign of how agencies are realigning focus, the tie-up recognizes advertiser demand for digital content and diverse creator talent.

By Peter Adams • Feb. 2, 2021

Busch takes recruitment for pit crew job to Twitter during Daytona 500

Two new social media contests aim to engage racing fans with second-screen experiences as they watch season-opening events.

By Robert Williams • Feb. 2, 2021