Social Media: Page 50
-
Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Retrieved from Post Consumer Brands on December 16, 2020
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.
By Peter Adams • Dec. 16, 2020 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of Volvic
Danone's Volvic raises the bar with Dry January giveaway
In exchange for a month's supply of water, Volvic is asking people to share the habits and recipes that are helping them keep resolutions to lead a healthier lifestyle by avoiding alcohol for a month.
By Robert Williams • Dec. 16, 2020 -
Retrieved from The Kraft Heinz Company on December 15, 2020
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited.
By Peter Adams • Dec. 15, 2020 -
Microsoft Xbox released a video as part of the campaign that features LeBron James and Bugs Bunny. The image was retrieved from its video on Dec. 15, 2020.
Microsoft, Warner Bros. court 'Space Jam' game designers with online contest
To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James.
By Robert Williams • Dec. 15, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
By Peter Adams • Dec. 14, 2020 -
Short video ads impact all stages of purchase funnel, study says
Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent.
By Robert Williams • Dec. 14, 2020 -
Courtesy of Panera
Panera, Pepsi bite into virtual pizza party trend
Starring comedian King Bach, the push spoofs pandemic-spurred trends like virtual parties and cocktail hours on videoconferencing services such as Zoom.
By Robert Williams • Dec. 14, 2020 -
Retrieved from Tastemade on November 23, 2020
Tastemade feasts on shoppable video as mobile viewership grows
Collaborations with Amazon and Walmart foretell the future of mobile video, the digital media company says.
By Robert Williams • Dec. 10, 2020 -
Deep Dive
Facebook antitrust cases could accelerate power balance shift for social media
A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity.
By Peter Adams • Dec. 10, 2020 -
Courtesy of Coors Light
Coors Light builds a 'Beerman' who's ready to chill during the holidays
The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.
By Robert Williams • Dec. 10, 2020 -
Retrieved from Kellogg Company on December 09, 2020
Cheez-It recreates college football experience with animatronic cheese wheels
Custom avatars have the chance to appear as a "Wheel Live Fan" in the end zones during the Kellogg brand's namesake bowl game.
By Peter Adams • Dec. 9, 2020 -
Courtesy of Haribo
Haribo makes adults sound like kids with Instagram AR lens
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
By Robert Williams • Dec. 9, 2020 -
Courtesy of Anheuser-Busch
Stella Artois lifts curtain on private Broadway performance contest
Fans can win a livestreamed performance of songs from the musical "Jagged Little Pill" as the pandemic keeps New York City's theaters closed.
By Robert Williams • Dec. 9, 2020 -
Dive Awards
Activist Brand of the Year: Ben & Jerry's
As others scrambled to respond to the movement for racial justice, the Unilever ice cream brand built on years of advocacy to go above and beyond.
By Chris Kelly • Dec. 9, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Courtesy of Chipotle
Dive Awards
Mobile Marketer of the Year: Chipotle
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
By Chris Kelly • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Courtesy of Planters
Planters mascot reaches middle age amid e-commerce push
The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.
By Robert Williams • Dec. 8, 2020 -
Courtesy of PepsiCo
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
By Chris Kelly • Dec. 8, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Courtesy of Snap
Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Campbell Soup Company
Campbell's Soup pushes to save snow days from virtual classes
The effort comes as some schools have deemed snow days unnecessary when kids are staying home and logging into virtual classes due to the pandemic.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Bagel Bites
Bagel Bites seeks 'bopper' to remix its jingle
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
By Tatiana Walk-Morris • Dec. 4, 2020 -
Courtesy of Oreo
Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up
Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album.
By Aaron Baar • Dec. 3, 2020
Previous
