6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice

Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.

By Peter Adams • Dec. 2, 2020

Facebook buys omnichannel customer service startup Kustomer for reported $1B

Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.

By Robert Williams • Dec. 1, 2020

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Diageo promotes moderation, sustainability with Instagram AR lens

Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.

By Robert Williams • Dec. 1, 2020

McDonald's gives away McRibs to fans who shave their beards

The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.

By Robert Williams • Dec. 1, 2020

TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart

The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.

By Robert Williams • Nov. 30, 2020

Facebook reportedly offers ad credits after disclosing bug in conversion lift tool

The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.

By Robert Williams • Nov. 30, 2020

Corona kicks off major in-house content push with digital travel series

"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.

By Robert Williams • Nov. 25, 2020

Instagram adds FAQ feature in chats for businesses, creators

The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.

By Robert Williams • Nov. 25, 2020

Snapchat distributes $1M a day to video creators of new TikTok clone

The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.

By Robert Williams • Nov. 24, 2020

E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit

Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.

By Peter Adams • Nov. 24, 2020

Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival

Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.

By Robert Williams • Updated Nov. 25, 2020

Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving

Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.

Nov. 24, 2020

3 mistakes CMOs are making with COVID-era budgets

Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.

By Ewan McIntyre • Nov. 24, 2020

A weekly 15-minute social media performance tracking routine

Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes.

Nov. 24, 2020

TJX retailers bring carols to Instagram Reels for holiday campaign

In an effort to raise money for Feeding America, the brands have tapped artists including Meghan Trainor and Brandy to encourage consumers to participate.

By Tatiana Walk-Morris • Nov. 23, 2020

Old Spice looks to create world's longest-lasting white elephant game on social

Entrants to the digital gift swap are eligible to win a man cave valued at $13,000 that includes a custom branded billiards table and flat-screen TV.

By Tatiana Walk-Morris • Nov. 23, 2020

Jersey Mike's tests Twitch's interactive multiplayer ads

The Amazon-owned platform will reward digital currency to video streamers who host polls after interactive video ads.

By Robert Williams • Nov. 23, 2020

Babe Wine teams with 'Real Housewives' star for Instagram contest

The AB InBev brand is working with "Real Housewives of New York" alumna Dorinda Medley to give consumers a chance to redecorate for the holidays.

By Robert Williams • Nov. 20, 2020

Study: Most retailers will boost ad spend on Facebook next year

Ninety-three percent of retail brands currently buy ads on the social network, Smarly.io found, despite a media boycott against it over the summer.

By Robert Williams • Nov. 20, 2020

Snapchat expands ad toolkit for app marketers

An upgraded ad suite includes new products to boost retention, lifetime value and return on ad spend, while more directly integrating Snapchat experiences in brands' apps.

By Robert Williams • Nov. 20, 2020

Dunkin' pushes for TikTok followers with return of branded onesies

After its recent holiday merch drop mostly sold out, the brand is promising to bring back last year's onesie if it reaches two million TikTok followers.

By Robert Williams • Nov. 20, 2020

Pepsi challenges home cooks to share 'baking fails'

As many Americans try their hand at preparing a Thanksgiving meal for the first time, contest entrants can win a bottle of Pepsi's new apple pie-flavored cola.

By Robert Williams • Nov. 19, 2020

Verizon touts 5G with geotargeted AR concert on Snapchat

The wireless carrier is giving people a chance to see a virtual performance by Black Pumas singer Eric Burton outside the New York Public Library.

By Robert Williams • Nov. 19, 2020

Chipotle turns fans into 'royalty' with TikTok challenge

With its latest campaign on the embattled video app, the QSR gives users a chance to win $10,000 and turn their go-to orders into a temporary menu item.

By Robert Williams • Nov. 18, 2020

Facebook debuts shoppable livestreams with Anne Klein

The social network kicked off a four-part "Celebrate the Holidays" series of live shopping events with the fashion company.

By Tatiana Walk-Morris • Nov. 17, 2020