Social Media: Page 52
-
Dive Awards
Activist Brand of the Year: Ben & Jerry's
As others scrambled to respond to the movement for racial justice, the Unilever ice cream brand built on years of advocacy to go above and beyond.
By Chris Kelly • Dec. 9, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Trendline
Influencer Marketing
Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.
By Marketing Dive staff -
Courtesy of Chipotle
Dive Awards
Mobile Marketer of the Year: Chipotle
The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic.
By Chris Kelly • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Courtesy of Planters
Planters mascot reaches middle age amid e-commerce push
The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.
By Robert Williams • Dec. 8, 2020 -
Courtesy of PepsiCo
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
By Chris Kelly • Dec. 8, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Courtesy of Snap
Levi's unveils clothes for Snapchat Bitmoji and their real-life counterparts
The Levi's x Bitmoji collection includes 12 curated looks and a link to the brand's website so users can dress like their avatars.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Campbell Soup Company
Campbell's Soup pushes to save snow days from virtual classes
The effort comes as some schools have deemed snow days unnecessary when kids are staying home and logging into virtual classes due to the pandemic.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Bagel Bites
Bagel Bites seeks 'bopper' to remix its jingle
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
By Tatiana Walk-Morris • Dec. 4, 2020 -
Courtesy of Oreo
Oreo duets with Lady Gaga on feel-good 'Chromatica' tie-up
Pink-and-green cookies and a website that transforms users' messages into a shareable song are themed around the singer's latest album.
By Aaron Baar • Dec. 3, 2020 -
Courtesy of Ben & Jerry's
6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice
Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story.
By Peter Adams • Dec. 2, 2020 -
Taylor McKnight/Marketing Dive
Facebook buys omnichannel customer service startup Kustomer for reported $1B
Kustomer's focus on supporting customers' online conversations with businesses advances Facebook's efforts to expand into social commerce.
By Robert Williams • Dec. 1, 2020 -
Courtesy of Diageo
Diageo promotes moderation, sustainability with Instagram AR lens
Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.
By Robert Williams • Dec. 1, 2020 -
Courtesy of McDonald's
McDonald's gives away McRibs to fans who shave their beards
The chain asks people to post photos of their clean-shaven faces to social media after observing No-Shave November to raise awareness about cancer.
By Robert Williams • Dec. 1, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Facebook reportedly offers ad credits after disclosing bug in conversion lift tool
The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic.
By Robert Williams • Nov. 30, 2020 -
Corona kicks off major in-house content push with digital travel series
"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.
By Robert Williams • Nov. 25, 2020 -
Instagram adds FAQ feature in chats for businesses, creators
The feature might help brands better facilitate customer service, which could grow in importance as Instagram prioritizes channels like e-commerce.
By Robert Williams • Nov. 25, 2020 -
Snapchat distributes $1M a day to video creators of new TikTok clone
The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.
By Robert Williams • Nov. 24, 2020 -
Retrieved from E.l.f. Cosmetics on November 24, 2020
E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit
Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.
By Peter Adams • Nov. 24, 2020 -
Retrieved from TikTok on November 24, 2020
Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival
Tony Piloseno, who has over 1.4 million TikTok followers, has been hired full-time by Florida Paints, which will let him develop his own line of products.
By Robert Williams • Updated Nov. 25, 2020 -
Courtesy of Whole Foods
Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving
Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.
Nov. 24, 2020 -
Opinion
3 mistakes CMOs are making with COVID-era budgets
Becoming good at strategic cost optimization isn't just about making hard decisions and cutting costs. It ensures marketing is sustainable in the face of upheaval, writes Ewan McIntyre of Gartner for Marketers.
By Ewan McIntyre • Nov. 24, 2020 -
Getty Images
Sponsored by WhatagraphA weekly 15-minute social media performance tracking routine
Work smart, not hard. Learn what social media metrics your company should focus on and how to check your performance numbers in approximately 15 minutes.
Nov. 24, 2020
Previous
