Social Media: Page 52

  • Truly Hard Seltzer, Wheels Up give essential works holiday home trips
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    Courtesy of Truly Hard Seltzer
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    Truly Hard Seltzer flies essential workers home on private planes

    Inspired by the sacrifice essential workers have made during the COVID-19 pandemic, the brand teamed up with private aviation company Wheels Up.

    By Tatiana Walk-Morris • Nov. 17, 2020
  • The lack of marketing/PR firms working with DTC brands
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    Photo illustration by Danielle Ternes/Marketing Dive; photograph by fizkes, Nicola Katie and Urfinguss via Getty Images
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    Deep Dive

    Is the DTC brand aesthetic bad for business?

    Sans serif font and bright colored backgrounds are hallmarks of digitally native brands, but it may not matter if they all look the same.

    By Cara Salpini • Nov. 16, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
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    Retrieved from TikTok on November 16, 2020
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    Home improvement retailer Wickes taps TikTok influencers in UK

    Spurring 613,000 views so far, the campaign has seven creators demonstrate Wickes' range of products in social videos offering DIY tips.

    By • Nov. 16, 2020
  • From Ikea 2020 holiday marketing campaign
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    Retrieved from Ikea on November 15, 2020
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    Ikea helps families reduce holiday pressures in new campaign

    The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.

    By • Nov. 16, 2020
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    Kon Karampelas
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    TikTok gets reprieve as US puts app's shutdown on hold

    With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.

    By • Nov. 13, 2020
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    Courtesy of Facebook
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    Instagram, Messenger copy Snapchat with new vanish mode

    In a rare home screen redesign, Instagram is also highlighting its shopping capabilities and Reels, the app's TikTok clone.

    By • Nov. 13, 2020
  • Honda gives Twitch users a first look at 2022 Civic
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    Courtesy of Honda
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    Honda gives Twitch users first look at 2022 Civic

    The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.

    By • Nov. 13, 2020
  • Leesa Sleep's social challenge asks people to go bedless for charity
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    Courtesy of Leesa
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    Leesa Sleep's social challenge asks people to go bedless for charity

    The DTC mattress brand is urging people to share their experience of sleeping without a bed for a night to raise awareness and funds for kids.

    By • Nov. 12, 2020
  • TikTok logo
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    Retrieved from TikTok on August 04, 2020
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    TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform

    Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.

    By • Nov. 12, 2020
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    Rohit Tandon via Unsplash
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    App Annie: Mobile ad spending will rise 20% as at-home becomes new normal

    Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.

    By • Nov. 12, 2020
  • Fisher Nuts pivots to attract younger bakers with new marketing and social-good campaign
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    Courtesy of Fisher Nuts
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    Fisher Nuts pivots to emotional-driven narrative to attract young bakers

    In a nod to how holidays are different this year, the brand's first narrative ad depicts a grandmother and grandson bonding over baking via video chat.

    By Aaron Baar • Nov. 12, 2020
  • Cheetos raises money for charity with holiday cookbook for homebound chefs
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    Courtesy of PepsiCo
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    Cheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus wave

    Research shows 63% of consumers plan to cook to stay entertained during the winter wave of COVID-19, with many also seeking inspiration and shortcuts. 

    By • Nov. 12, 2020
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    Courtesy of Michelob Ultra
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    Michelob Ultra offers runners a chance to star in commercial

    The beer brand is offering social media followers several ways to win the grand prize by participating in a series of running challenges.

    By • Nov. 12, 2020
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    Courtesy of HBO
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    HBO releases AR wellness app for 'His Dark Materials' season premiere

    As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

    By • Nov. 11, 2020
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    unsplash/freestocks
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    Twitter launches carousel ads to drive web traffic, app installs

    App carousel ads boost installs per impression an average of 24%, while web carousel ads lift clickthrough rates by 15% in Twitter's tests of the new format.

    By • Nov. 11, 2020
  • Wrangler, Miracle Seltzer find pop-culture relevance with 'Rick and Morty' clothing
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    Courtesy of Miracle Seltzer
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    Wrangler, Miracle Seltzer find pop culture relevance with 'Rick and Morty' tie-ups

    The enduring popularity of the Adult Swim show appeals to marketers looking to extend their reach without having to rely on ads.

    By Tatiana Walk-Morris • Nov. 10, 2020
  • USAA #HonorThroughAction campaign retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from USAA on November 10, 2020
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    USAA unveils #HonorThroughAction social challenge for Veterans Day

    A digital approach could carry special significance as the pandemic prevents many people from attending in-person events this week.

    By • Nov. 10, 2020
  • Tessa Virtue partners with Kashi Canada on Instagram activation, retrieved by Mobile Marketer on Nov. 10, 2020
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    Retrieved from Kashi Canada on November 10, 2020
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    Kashi taps Olympian Tessa Virtue for Instagram livestream on wellness

    The food brand's #FullOfLife campaign running in Canada also includes shoppable content, videos and other social media activations.

    By • Nov. 10, 2020
  • Arby's unveils special menu item inspired by viral TikTok posts
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    Courtesy of Arby's
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    Arby's flips viral TikTok videos into special menu item

    Inspiration for the campaign stems from a video of a user saying his new flat-screen TV only displayed a message from Arby's.

    By • Nov. 9, 2020
  • TikTok UK ad campaign retrieved by Mobile Marketer on Nov. 6, 2020
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    Retrieved from TikTok on November 06, 2020
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    TikTok touts educational content in UK campaign

    The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

    By • Nov. 6, 2020
  • Guitar Center collaborates with musicians in YouTube series
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    Courtesy of Guitar Center
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    Guitar Center looks to inspire music buffs with new social video series

    A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.

    By Tatiana Walk-Morris • Nov. 6, 2020
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    Courtesy of Snap
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    Snapchat educates marketers about DR tools that drive revenue growth

    Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

    By • Nov. 6, 2020
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    Retrieved from L'Oreal on November 06, 2020
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    L'Oréal offers first line of virtual makeup for social media, video calls

    As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

    By • Nov. 6, 2020
  • Brown-Forman site pivots to lifestyle content for home entertaining
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    Courtesy of Brown-Forman
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    Spirits maker Brown-Forman redesigns site to focus on home entertainment

    Previously more focused on products, the revamped Cheers to the Host site aims to enhance the at-home experience for those avoiding bars.

    By Aaron Baar • Nov. 5, 2020
  • An illustration depicting the 2020 Election between President Donald Trump and former VP Joe Biden.
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    Photography by Gage Skidmore / Photo Illustration by Kendall Davis / Industry Dive

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    Gap yanks call for unity from Twitter after it falls flat

    A blue-and-red hoodie used as a symbol of togetherness immediately got dogpiled amid a highly acrimonious presidential race.

    By • Nov. 5, 2020