Social Media: Page 53

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    Courtesy of Fisher-Price
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    Fisher-Price opens virtual toy museum on Instagram to seize consumer nostalgia trend

    Timed around the holidays, the activation celebrates the brand's nine decades in operation and features an e-gift shop selling goods from parent Mattel.

    By • Oct. 15, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok deal could affect 2021 ad plans for 73% of marketers, survey finds

    The pending TikTok deal could make Oracle a leader in advertising data, but its impact on Walmart's e-commerce aspirations may not be as significant.

    By • Oct. 14, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Abercrombie & Fitch
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    Abercrombie & Fitch addresses LGBTQ mental health with IGTV miniseries

    Featuring chats between soccer star Megan Rapinoe and a group of influencers and activists, the series airs as brands market around LGBTQ+ History Month.

    By • Oct. 14, 2020
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    Bud Light Seltzer
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    Bud Light dials up seltzer sampling with at-home trials

    After a small summer pilot drove nearly 14,000 social engagements and a 174% lift in purchase intent, the AB InBev brand is planning a national run around Thanksgiving.

    By • Oct. 14, 2020
  • Despite pandemic, Hilton launches new global campaign with a toast to travel
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    Courtesy of Hilton
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    Despite pandemic, Hilton launches new global campaign with a toast to travel

    Americans are itching to get back to leisure travel and creating new memories, per the chain's research, but it remains unclear how ready they really are.

    By Aaron Baar • Oct. 13, 2020
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    Retrieved from Lotrimin on October 13, 2020
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    Lotrimin's social push urges voters to 'stand with confidence' at the polls

    The campaign includes AR filters on Instagram and Snapchat that give people a way to show causes they support, such as social justice and healthcare.

    By • Oct. 13, 2020
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    Retrieved from Wendy's on October 13, 2020
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    Wendy's coupon gets more valuable with each retweet

    The coupon on Twitter was retweeted 10.8K times, translating to customers receiving 30% off a breakfast order on the Uber Eats app through Friday morning.

    By • Updated Oct. 14, 2020
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    Courtesy of Walmart corporate blog
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    Walmart again turns to parking lots for family-friendly experiences

    The retail giant offered virtual camps and drive-in movies this summer, and is now hosting Halloween and college football events.

    By Daphne Howland • Oct. 13, 2020
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    Courtesy of NowThis
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    P&G, Bank of America sponsor first virtual event by NowThis

    The mobile news brand is betting on enduring interest in virtual events, with its first offering focused on women's equality and hosted by Seth Meyers and Netflix CMO Bozoma St. John.

    By • Oct. 13, 2020
  • Image of marketing material for Kroger's Chefbot AI-based recipe service
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    Courtesy of PRNewsfoto/The Kroger Co.
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    Kroger turns photos into recipes with AI-powered Twitter tool

    Chefbot analyzes users' food images and responds with a list of recipes that use the ingredients in an effort to eliminate food waste.

    By Sam Silverstein • Oct. 13, 2020
  • Infiniti's new crossover QX80 model retrieved by Mobile Marketer on Oct. 12, 2020
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    Retrieved from Infiniti on October 12, 2020
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    Infiniti puts 'Hamilton' star Daveed Diggs behind the wheel for live Instagram test drive

    As consumers continue to turn to livestreaming during the pandemic, this activation shows the brand reaching for the immersion and intimacy of a showroom experience.

    By • Oct. 12, 2020
  • Honda leans into 'rewilding' trend with John Cena as its voice
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    Courtesy of Honda
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    Honda leans into 'rewilding' trend with John Cena as its voice

    Amid increased interest in the outdoors during the pandemic, the carmaker taps a talent known for "toughness and strength" to demonstrate its ruggedness.

    By Aaron Baar • Oct. 12, 2020
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    Retrieved from Lifewtr on October 12, 2020
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    Lifewtr boosts digital gallery of Black art with Instagram contest

    PepsiCo's brand of bottled water is giving creators a chance to win a cash stipend and be featured in its new online gallery of protest art.

    By • Oct. 12, 2020
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    Courtesy of 1800 Tequila
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    1800 Tequila immerses Snapchat users in AR artwork

    With the pandemic limiting sales at bars and restaurants, engaging people through digital channels is more important than ever for spirits brands.

    By • Oct. 12, 2020
  • Ferrero
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    Permission granted by Ferrero
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    Deep Dive

    Pandemic forces Halloween candy makers to get creative to protect $5B in sales

    Mars Wrigley, Hershey and Ferrero, which prepare years in advance for the holiday, have quickly altered their strategies on packaging, selling and marketing their sweets.

    By Christopher Doering • Oct. 12, 2020
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    TikTok debuted a new commercial that centers on a viral post. The image was retrieved from its video on Oct. 9, 2020.

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    TikTok flaunts its good vibes in TV ad centered on viral 'Dreams' video

    Debuting as the Justice Department appeals an injunction against a ban on new downloads of the app, the effort could reassure brands and users. 

    By • Oct. 9, 2020
  • Snapchat turns London street into AR playground with Local Lenses
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    Retrieved from Snap on October 09, 2020
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    Snapchat turns London street into AR playground with Local Lenses

    City Painter required significant preparation to let app users virtually paint Carnaby Street from any angle, suggesting where AR may be headed.

    By • Oct. 9, 2020
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    Courtesy of Twitter
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    ABC debuts emoji game on Twitter to promote 'Supermarket Sweep'

    "Supermoji Sweep" asks people to post grocery emoji in tweets for a chance to view a video message from Leslie Jones, who hosts the upcoming game show.

    By • Oct. 9, 2020
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    Courtesy of Oreo
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    Oreo supports LGBTQ pride with social giveaway of rainbow cookies

    The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.

    By • Oct. 9, 2020
  • Sour Patch Kids, Halloween, candy
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    Courtesy of Mondelez
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    Sour Patch Kids turns the tables on Halloween trick-or-treating

    The Mondelez candy is the latest brand to find fresh ways to remain relevant as the pandemic continues to threaten holiday traditions around the country.

    By Aaron Baar • Oct. 9, 2020
  • MolsonCoors makes environmental case for new Coors Seltzer offering
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    Courtesy of MolsonCoors
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    MolsonCoors makes environmental case for Coors Seltzer launch

    While the marketing for some hard seltzer brands takes a lighthearted approach, MolsonCoors is banking on younger consumers' affinity for activism.

    By Aaron Baar • Oct. 8, 2020
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    Christopher Doering
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    Mondelez CFO redirecting travel, real estate funds to marketing

    After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said. 

    By Jane Thier • Oct. 8, 2020
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    Courtesy of Honda
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    How Honda and Nestlé make authentic connections through esports

    Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.

    By • Oct. 8, 2020
  • Budweiser embraces 'Bones & Bud' meme with lifesize pillow
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    Courtesy of Darian Jovan/Budweiser
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    Budweiser embraces 'Bones & Bud' meme with life-size beer pillow

    Internet memes can be powerful ways for brands to boost their exposure on social media, especially if they act quickly.

    By • Oct. 8, 2020
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    Courtesy of Theraflu
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    Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities

    The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.

    By • Oct. 8, 2020