Social Media: Page 53

  • Customer uses Starbucks mobile app in drive-thru
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    Courtesy of Starbucks
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    Starbucks brews buzz for mobile ordering in new holiday campaign

    With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

    By • Nov. 5, 2020
  • Athleta urges women to 'keep running' in ad that debuted on Election Day
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    Courtesy of Athleta
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    Athleta urges women to 'keep running' in ad that debuted on Election Day

    The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.

    By Tatiana Walk-Morris • Nov. 4, 2020
  • Artificial intelligence helping businessman make strategy and forecast. Explore the Trendline➔
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    zhuweiyi49 via Getty Images
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    Trendline

    Top 5 stories from Marketing Dive

    From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

    By Marketing Dive staff
  • Dior activates AR e-commerce for B27 sneaker on Snapchat
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    Courtesy of Snap, Inc.
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    Dior activates Snapchat e-commerce for new sneaker

    The luxury brand showcases six styles of the men's sneakers in an AR experience that guides users to the point of sale.

    By • Nov. 4, 2020
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    Retrieved from Triller on October 05, 2020
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    Triller taps Influential for influencer marketing measurement

    With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

    By • Nov. 3, 2020
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    Courtesy of Red Bull
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    Red Bull takes annual dance competition to TikTok

    Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

    By • Nov. 3, 2020
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    Getty Images
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    Social platforms' explosive revenue growth signals pandemic weight on digital has lifted

    Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off.

    By • Oct. 30, 2020
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    Courtesy of Greenies
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    Mars pet brand Greenies tests 'Doggy IQ' with social campaign

    Influencers, Instagram content and GIFs seek to drive traffic to a site featuring a series of challenges to help consumers measure the aptitude of their dogs.

    By • Oct. 29, 2020
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    Courtesy of Postmates
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    Postmates delivers TikTok-trendy treats in LA

    The campaign highlights TikTok's power to drive culture, taps into higher interest in food delivery and helps small businesses during the pandemic.

    By • Oct. 29, 2020
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    Courtesy of Shopify
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    TikTok broadens ad ecosystem with Shopify e-commerce partnership

    As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

    By • Oct. 28, 2020
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    Courtesy of Orbit Gum
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    Orbit makes dating easier for young adults living with their parents

    With the "Parent Sitter Pack," the Mars gum brand looks to keep parents busy and out of the love lives of adult children who have moved back home due to the pandemic.

    By Tatiana Walk-Morris • Oct. 28, 2020
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    Ketel One vodka
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    Ketel One readies Instagram happy hour for end of daylight saving time

    The Diageo vodka curated influencer programming around meditation and mindfulness, showing how self-care continues to gain traction in marketing.

    By • Oct. 27, 2020
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    Courtesy of Lightlife
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    Lightlife helps break bad habits with personalized Instagram videos from Lilly Singh

    A comedic effort from the plant-based food brand shares tips on navigating pandemic problems like nonstop snacking, doomscrolling and bad dates.

    By • Oct. 27, 2020
  • Oreo builds a protective vault to keep Oreos safe from passing asteroid
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    Courtesy of Oreo
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    Mondelez builds protective vault to guard Oreos from passing asteroid

    In a mockumentary-style video, the brand has some fun with a conversation about an asteroid hitting Earth next week, which scientists say is very unlikely.

    By Aaron Baar • Oct. 26, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Deep Dive

    2020's bevy of brand refreshes reflect new marketing mandates

    The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented.

    By Shane Schick • Oct. 26, 2020
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    Courtesy of Kraft Heinz
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    Heinz challenges TikTok users to make Halloween transformations with ketchup

    Even as TikTok's future in the U.S. is in doubt, marketers continue to use the app with impressive results. The #HeinzHalloween hashtag has already been viewed 1.7 billion times.

    By • Oct. 26, 2020
  • WhatsApp's in-app shopping capabilities captured by Mobile Marketer on Oct. 23, 2020
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    Retrieved from WhatsApp on October 23, 2020
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    WhatsApp opens in-app shopping, joining Facebook's e-commerce push for small businesses

    As part of an update that also expands its cloud service offerings, the messaging app will let shoppers buy items directly from a business chat.

    By • Oct. 23, 2020
  • Hands on a keyboard
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    skynesher/E+ via Getty Images
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    Pernod Ricard gets industry buy-in for tool that reports hate speech on social media

    #EngageResponsibly is a far-reaching attempt to curb online hate that has been endorsed by the ANA and has support from Salesforce and WPP.

    By • Oct. 22, 2020
  • hands chopping vegetables
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    Mcphee, Alyson. (2018). [Photograph]. Retrieved from Unsplash.
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    LG cooks up celebrity-packed 'Homestyle' video series for the holidays

    Alex Rodriguez, Jesse Tyler Ferguson, Billy Porter and 2Chainz are among the talent showing off their favorite recipes and using LG appliances.

    By • Oct. 22, 2020
  • Kool-Aid Man crashes Halloween with reverse trick-or-treating
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    Courtesy of Kraft Heinz
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    Kool-Aid Man crashes Halloween with reverse trick-or-treating

    The Kraft Heinz brand is the latest to make the most of a holiday that has been turned on its head by the coronavirus pandemic. 

    By Aaron Baar • Oct. 22, 2020
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    Pinterest Business
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    Pinterest joins brand-safety group to bolster position as a positive place for ads

    As a member of the Global Alliance for Responsible Media, Pinterest will work with advertisers, agencies, publishers and platforms to promote brand safety.

    By • Oct. 21, 2020
  • Snapchat supports COVID-19 relief with AR Lens
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    Courtesy of Snap
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    Snap revenue surges 52% as direct response, AR ad offerings pay out during pandemic

    Snapchat may also have benefited from last summer's Facebook advertiser boycott, which led many brands to redirect their media spending. 

    By • Oct. 21, 2020
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    Courtesy of Fifth Third Bank
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    Fifth Third urges shoppers to avoid splurging by 'blocking' product ads

    Ahead of the holiday shopping season, the bank's "BuyNow Blocker" seeks to replace social ads that are typically used to entice people into impulse buys.

    By • Oct. 20, 2020
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    Courtesy of Reese's
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    Reese's delivers trick-or-treating to fans with robotic door

    With traditional festivities upended this season, Instagram users can win a visit by the remote-controlled candy dispenser that responds to voice commands.

    By • Oct. 20, 2020
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    Courtesy of Facebook
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    Adidas and Sephora test Facebook's integration of Messenger, Instagram

    As commerce on the platform swells, a retooled Messenger lets businesses integrate Instagram with other enterprise software and workflows.

    By • Oct. 20, 2020
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    Courtesy of KitKat
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    KitKat gives its slogan a break for its 85th anniversary

    To give fans a "break" from pandemic-related stresses, the creator of the best temporary slogan will receive an 85-hour stay for two at a luxury hotel.

    By Tatiana Walk-Morris • Oct. 20, 2020