Social Media: Page 48
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Garnier tweaks social strategy to guide at-home hair colorists during pandemic
The L'Oréal-owned brand in 2020 tapped influencers, a new livestream series and virtual consultations via Instagram and YouTube, helping to spur a 9.4% lift in hair color sales.
By Chris Kelly • Jan. 14, 2021 -
Courtesy of Natural Light
Natural Light illustrates college debt crisis with art installation valued at $470M
A "Da Vinci of Debt" piece made of authentic diplomas accompanies a Snapchat experience that lets users virtually explore the exhibit.
By Peter Adams • Jan. 14, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
This screen grab was retrieved from Twitch streamer Fuslie's livestream on Jan. 13, 2021.
Lexus crowdsources gamer-ready car design on Twitch
The luxury carmaker will customize a full-size version of its 2021 IS sedan based on poll results from Wednesday's livestream.
By Natalie Black (Koltun) • Jan. 14, 2021 -
Ads on Facebook may not be that important for brands after all, Forrester data shows
An analyst with the research firm studied what happened when companies pulled their advertising from the social platform during a boycott last year.
By Ben Unglesbee • Jan. 13, 2021 -
Courtesy of WWE
How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands
During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.
By Chris Kelly • Jan. 13, 2021 -
Courtesy of Ben & Jerry's
Ben & Jerry's calls for Trump ouster as more brands condemn Capitol riots
With more companies criticizing Wednesday's chaos, the ice cream brand's endorsement of removing the president from office stands out.
By Peter Adams • Jan. 8, 2021 -
Brian Tucker/Marketing Dive
Brands pull back on marketing following pro-Trump mob attack on Capitol
Efforts large and small are reportedly on hold as unrest continues to roil Washington, but radio silence may also send the wrong message.
By Peter Adams • Jan. 7, 2021 -
Courtesy of General Mills
General Mills cereal mascots sport 'got milk?' mustaches in new campaign
Brands including Cheerios and Trix will recreate the "vintage milk man experience" and launch a social media challenge on TikTok and Instagram.
By Chris Kelly • Jan. 6, 2021 -
Courtesy of Budweiser
Budweiser Zero unites athletes to support Dry January
The AB InBev brand's first zero-alcohol beer seeks to motivate consumers who are abstaining from alcohol to start the year.
By Chris Kelly • Jan. 5, 2021 -
Courtesy of KFC
KFC joins console wars with gaming system that keeps chicken hot
After teasing the KFConsole last summer, the chain followed through with specs for a real gaming PC developed in partnership with Cooler Master.
By Robert Williams • Jan. 5, 2021 -
Deep Dive8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while digital channels like streaming and gaming have become enshrined as consumer favorites.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Jan. 4, 2021 -
Courtesy of Frito-Lay
Doritos brings back nostalgic favorite with TikTok challenge
A cone-shaped version of Doritos returns as the brand re-teams with Ali Landry, who starred in an iconic Super Bowl ad that introduced the snack in 1998.
By Robert Williams • Dec. 22, 2020 -
Unilever lifts ambitious freeze on Facebook and Twitter, but scrutiny remains high
Platforms targeted in the paid advertising pause — particularly Facebook — continue to face heavy criticism on fronts both reputational and regulatory.
By Peter Adams • Dec. 18, 2020 -
Cheerios released a video as part of a holiday campaign. The image was retrieved from its video on Dec. 17, 2020.
ColumnCampaign Trail: Rebooted Cheerios spot points to influencers' marketing power
After more than 20 years, the sentimental video of a grandma and baby has reemerged thanks to a viral TikTok clip by Cori Spruiell, who has over 200,000 followers on the app.
By Natalie Black (Koltun) • Dec. 18, 2020 -
Retrieved from Snapchat on July 30, 2020
Snap teams with Unity to expand ad reach on mobile games
Brands can now more easily reach a gaming platform with 2 billion consumers worldwide that generates 22.9 billion ad impressions a month.
By Robert Williams • Dec. 18, 2020 -
Courtesy of Disney
Mars extends Disney deal with M&M's 'Bite Size Holiday' series
Following three years of successful short Halloween-themed films, the brand is ramping up with four new festive entries on social media for the holidays.
By Robert Williams • Dec. 18, 2020 -
Courtesy of NYX Professional Makeup
Triller matures as marketing platform with NYX virtual pop-up shop
Emerging amid a surge in user-created video, Triller faces a daunting challenge — and key opportunity — in snagging brand dollars from mainstay social apps as they contend with legal battles.
By Robert Williams • Dec. 17, 2020 -
Facebook reportedly developing Cameo copy to key into custom celeb video boom
The feature, called Super, lets creators receive digital gifts from fans and host the types of streaming content that have grown popular during the pandemic.
By Peter Adams • Dec. 17, 2020 -
Courtesy of Walmart
Walmart enlists top TikTok creators for first-of-its-kind shoppable livestream
A one-hour variety program showcasing Walmart's holiday offerings illustrates why the retailer is interested in acquiring a stake in the platform.
By Peter Adams • Dec. 17, 2020 -
Retrieved from Post Consumer Brands on December 16, 2020
Post's Pebbles brand rings in New Year with Fred Flintstone and TikTok
A golden anniversary effort for the cereal includes a role in ABC's New Year's countdown pre-show, a confetti effect on TikTok and birthday gifts for kids.
By Peter Adams • Dec. 16, 2020 -
Courtesy of Volvic
Danone's Volvic raises the bar with Dry January giveaway
In exchange for a month's supply of water, Volvic is asking people to share the habits and recipes that are helping them keep resolutions to lead a healthier lifestyle by avoiding alcohol for a month.
By Robert Williams • Dec. 16, 2020 -
Retrieved from The Kraft Heinz Company on December 15, 2020
Velveeta gives Miami Dolphins fans prime stadium seating with queso-themed couch
The Kraft Heinz brand's socially distanced Quesofa is the latest activation to try and accommodate fans whose in-person attendance options remain limited.
By Peter Adams • Dec. 15, 2020 -
Microsoft Xbox released a video as part of the campaign that features LeBron James and Bugs Bunny. The image was retrieved from its video on Dec. 15, 2020.
Microsoft, Warner Bros. court 'Space Jam' game designers with online contest
To get teens interested in coding, the brands are promising two winners the chance to see their ideas brought to life in a video game inspired by the sequel starring LeBron James.
By Robert Williams • Dec. 15, 2020 -
Retrieved from Reddit on December 14, 2020
Reddit acquires TikTok rival Dubsmash as video vision comes into focus
While Dubsmash will continue to operate separately, Reddit will integrate the app's video-creation tools into its own platform.
By Peter Adams • Dec. 14, 2020 -
Short video ads impact all stages of purchase funnel, study says
Six-second ads can be as effective as 15-second ones in helping brands raise awareness and lift brand preference, search intent and purchase intent.
By Robert Williams • Dec. 14, 2020
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