Social Media: Page 55

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    Courtesy of Oreo
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    Oreo celebrates human connections made during lockdown in new ad

    The cookie brand parodies telecoms that promise to "supercharge connectivity" while offering tips on how to enjoy time spent at home with loved ones.

    By • Sept. 30, 2020
  • Jennifer Lopez cup-stacking challenge from Yoplait's Instagram Reels campaign retrieved by Mobile Marketer on Sept. 29, 2020
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    Courtesy of General Mills
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    Yoplait dips into Instagram Reels with Jennifer Lopez-led dance challenge

    More large brands shifting focus to the TikTok lookalike could signal bad news for ByteDance's app as it wrestles with an uncertain U.S. future.

    By • Sept. 29, 2020
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
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    Courtesy of Pinterest
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    Pinterest expands ad inventory among shopping features

    To help marketers prepare for the holidays, the social media platform unveiled features such as ad placements in more locations on its website and app.

    By • Sept. 29, 2020
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    Courtesy of Budweiser
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    Budweiser teams with Detroit rapper Big Sean to rep Michigan

    With a limited-edition tallboy, the company joins a growing list of brands tapping into rappers' cool factor.

    By Tatiana Walk-Morris • Sept. 29, 2020
  • Acura accelerates into AR, cinematic ads with multichannel campaign for TLX
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    Courtesy of Acura
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    Acura accelerates into AR, cinematic ads with multichannel push for TLX

    With an ad shot in the style of 1920s silent films and mobile activations, merging old and new media could help the car brand reach a wide audience.

    By • Sept. 29, 2020
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    Sabri Tuzcu on Unsplash
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    Video ads drive a 48% higher sales rate than static ads, study says

    VidMob reviewed 8,000 mobile video ads to see what drives sales best as smartphones are expected to play a large role in holiday shopping this year.

    By • Sept. 29, 2020
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    Flickr user tiseb
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    Apple halts 30% commission on paid Facebook events in win for small businesses

    However, a Facebook spokesperson said Apple is not doing enough to support businesses that have had to shift operations online due to the pandemic.

    By • Sept. 28, 2020
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    Courtesy of Chipotle Mexican Grill
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    Chipotle duets with TikTok creators to celebrate return of carne asada

    Compared to past videos that racked up billions of views, the chain's latest has been viewed 2 million times.

    By • Sept. 28, 2020
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    Courtesy of Absolut
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    Absolut promotes voting with its first TV ad in 3 years

    The non-partisan spot will air before the first presidential debate and follows other brands with campaigns centered around voting rights.

    By Tatiana Walk-Morris • Sept. 28, 2020
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    Retrieved from TikTok on August 04, 2020
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    TikTok avoids US ban on new downloads in last-minute ruling

    A federal judge temporarily blocked the Trump administration's order on new downloads, a reprieve that could help TikTok sustain growth at a key moment. 

    By • Sept. 28, 2020
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    Courtesy of Snap
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    Air Jordan releases shoppable sportswear for Snapchat's Bitmoji avatars

    The Bitmoji collection for its Air Jordan XXXV line is the latest Snapchat-powered effort from a brand that has pioneered social commerce on the app.

    By • Sept. 25, 2020
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    Daphne Howland/Marketing Dive
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    E-commerce ad spend to surge 18% amid overall decline, WARC says

    As the pandemic changes consumer behaviors, Amazon's ad business grew 4.5 times faster than Facebook's and 63 times faster than Alphabet's in the first half of 2020, the report notes.

    By Tatiana Walk-Morris • Sept. 25, 2020
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    Courtesy of TikTok
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    TikTok races into first NASCAR sponsorship with Hispanic newcomer

    As the embattled app continues to push into sports marketing, TikTok will celebrate Latinx Heritage Month with the branded car and racing suit of "avid TikTokker" Ryan Vargas.

    By • Sept. 25, 2020
  • Tecate beer cans show brand's new look
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    Courtesy of Tecate
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    Column

    Campaign Trail: Tecate's visual refresh embodies its modern messaging

    A simplified design system lets only the most iconic, beloved elements shine for the beer brand that wants to evolve without alienating longtime fans.

    By • Sept. 25, 2020
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    B&G foods
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    Cream of Wheat chef will be removed from packaging, B&G says

    Although the drawing that has been on hot cereal boxes for more than a century may be based on an actual person, the company says "it reminds some consumers of earlier depictions they find offensive."

    By Megan Poinski • Sept. 25, 2020
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    Reddit
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    Reddit offers stronger brand-safety controls with tiered ad inventory

    The first marketing application of Oracle's "contextual intelligence" adds another layer of third-party filtering so advertisers can choose inventory based on their goals. 

    By • Sept. 24, 2020
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    PxFuel
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    Environment — and brands' approach to it — matters more than ever to consumers, study finds

    Barriers to environmentally friendly consumerism like cost are dropping, while the pandemic has not dampened urgency around the issue.

    By Aaron Baar • Sept. 24, 2020
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    Flickr
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    Influencer impact increasingly tied to diversity, study says

    One-third of consumers now make purchases based on the recommendations of a more diverse group of influencers than before social injustice protests started this summer.  

    By • Sept. 24, 2020
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    Courtesy of Bagel Bites
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    Bagel Bites dips into Twitter debate about how dogs should wear pants

    The Kraft Heinz brand sold out of dog pants within a day as part of a campaign that taps into pop cultural debates at a time of increased polarization.

    By • Sept. 24, 2020
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    Courtesy of Gap Inc.
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    Retailers get out the vote

    Elections are an opportunity for businesses to embrace bipartisan action, overt activism and selling merch.

    By Daphne Howland • Sept. 23, 2020
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    Paul Hanaoka for Unsplash
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    Consumers and marketers at odds over ad preferences, Kantar study finds

    While consumers prefer offline channels overall and TikTok when it comes to digital, marketers remain committed to established digital platforms.

    By • Sept. 23, 2020
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    Courtesy of RTO+P
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    Insomnia Cookies dresses up in 'mouth pajamas' on Instagram, TikTok

    Instead of urging people into its stores while wearing pajamas to get free cookies, the bakery chain offered designer face masks with delivery orders.

    By • Sept. 23, 2020
  • Mars Food announced it is rebranding Uncle Ben's rice as Ben's Original in September 2020.
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    Retrieved from Mars Food on September 23, 2020
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    Uncle Ben's becomes Ben's Original in 'brand evolution'

    Mars Food is retiring the face and changing the product's name but retaining its recognizable orange background and bold navy blue letters.

    By Megan Poinski • Sept. 23, 2020
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    Courtesy of Rooster Teeth
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    WarnerMedia's Rooster Teeth offers AR experience for virtual fan event

    The event features virtual fan art based on Rooster Teeth's anime series "RWBY," including a collaborative AR mural wall at the AT&T Discovery District.

    By • Sept. 22, 2020
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    Kon Karampelas
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    TikTok still faces uncertain future in US amid conflicting claims about deal

    After being granted a one-week reprieve from a ban that was set to go into effect on Sunday, questions about the company's future ownership remain.

    By • Sept. 22, 2020