Social Media: Page 55
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Courtesy of Oreo
Oreo supports LGBTQ pride with social giveaway of rainbow cookies
The effort is part of the Mondelez brand's partnership with an ally advocacy group, and includes a short film and co-branded digital out-of-home displays.
By Robert Williams • Oct. 9, 2020 -
Courtesy of Mondelez
Sour Patch Kids turns the tables on Halloween trick-or-treating
The Mondelez candy is the latest brand to find fresh ways to remain relevant as the pandemic continues to threaten holiday traditions around the country.
By Aaron Baar • Oct. 9, 2020 -
Explore the Trendline➔
zhuweiyi49 via Getty Images
TrendlineTop 5 stories from Marketing Dive
From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.
By Marketing Dive staff -
Courtesy of MolsonCoors
MolsonCoors makes environmental case for Coors Seltzer launch
While the marketing for some hard seltzer brands takes a lighthearted approach, MolsonCoors is banking on younger consumers' affinity for activism.
By Aaron Baar • Oct. 8, 2020 -
Mondelez CFO redirecting travel, real estate funds to marketing
After cutting marketing funding at the onset of the pandemic, the snack food giant is bolstering its advertising budget, Luca Zaramella said.
By Jane Thier • Oct. 8, 2020 -
Courtesy of Honda
How Honda and Nestlé make authentic connections through esports
Brands and their partners, including leading forces Team Liquid and Riot Games, detailed the evolving opportunities in the billion-dollar business at Advertising Week.
By Chris Kelly • Oct. 8, 2020 -
Courtesy of Darian Jovan/Budweiser
Budweiser embraces 'Bones & Bud' meme with life-size beer pillow
Internet memes can be powerful ways for brands to boost their exposure on social media, especially if they act quickly.
By Robert Williams • Oct. 8, 2020 -
Courtesy of Theraflu
Theraflu enlists Black, Latinx influencers to promote flu shots in underserved communities
The GSK brand asks people to post selfies with a custom Giphy sticker after receiving a vaccine that has taken on a new imperative during the pandemic.
By Robert Williams • Oct. 8, 2020 -
Teens' evolving brand preferences: TikTok displaces Instagram and Shein beats out Nike
Piper Sandler's latest barometer of teen consumer behavior reveals how a tumultuous 2020 has impacted shopping habits and brand preferences.
By Aaron Baar • Oct. 7, 2020 -
Courtesy of Kroger
Social listening enabled Kroger's speedy pandemic marketing response
Focusing on the channel helped America's largest grocery chain develop a three-pronged playbook that's kept it reactive to continued volatility, executives said during Advertising Week.
By Peter Adams • Oct. 7, 2020 -
Permission granted by Ocean Spray
Ocean Spray goes viral with TikTok creator who put Fleetwood Mac's 'Dreams' back on the charts
The brand gifted Nathan Apodaca his own truck to re-create a viral video that featured its product, earning over 10 million views on the platform.
By Peter Adams • Oct. 7, 2020 -
Courtesy of RaceTrac
RaceTrac's gamified Instagram filter gets 103K impressions
An augmented reality experience challenged baseball fans to virtually outrun the convenience store's mascot in lieu of racing at live Atlanta Braves games.
By Robert Williams • Oct. 7, 2020 -
P&G's pledge for social change embraces 'progress, not perfection'
In the wake of the pandemic and protests sparked by racial injustice, the bar is higher for purpose-driven marketing to have the same impact as years past, panelists said during Advertising Week.
By Natalie Black (Koltun) • Oct. 7, 2020 -
Courtesy of Nissin
Top Ramen gets in on fake C-suite job trend with Chief Noodle Officer search
Working with a "Top Chef" star, Nissin Foods will award one winner $10,000, a 50-year supply of ramen and a mentorship with its president and CEO.
By Tatiana Walk-Morris and Chris Kelly • Oct. 7, 2020 -
Courtesy of Chipotle Mexican Grill
Chipotle continues tapping TikTok with trick shot challenge
Featuring NBA player Trae Young and a host of influencers, the 53 ft. Shot Challenge is the chain's latest effort on the embattled social video app.
By Robert Williams • Oct. 7, 2020 -
Courtesy of Procter & Gamble
Secret provides direct assistance to support women affected by COVID-19
As the pandemic sets back gender equality, the P&G brand teamed with WNBA players for a social media effort and TV spot during the league's finals.
By Tatiana Walk-Morris and Chris Kelly • Oct. 6, 2020 -
Retrieved from The Kraft Heinz Company on October 06, 2020
Kraft pulls provocative 'send noods' ads after drawing ire online
While some backlash came from average moms concerned around sexual content appearing near children, QAnon conspiracy theorists also quickly latched onto the outcry.
By Peter Adams • Updated Oct. 14, 2020 -
Snapchat expands 'first commercial' video ad takeovers nationwide
Advertisers that tested the first commercial saw a lift in brand awareness among users that was double that of a Snapchat Ad.
By Robert Williams • Oct. 6, 2020 -
Orbitz celebrates LGBTQ History month with virtual city tours
As the pandemic limits travel, the booking site enlisted influencers such as Lance Bass and Todrick Hall to share recommendations on Instagram.
By Robert Williams • Oct. 6, 2020 -
Courtesy of Kellogg Company
Frosted Mini-Wheats fights pandemic boredom with 'Morning Craze' board game
Amid higher demand for board games during the pandemic, the Kellogg brand can boost membership for its loyalty program.
By Robert Williams • Oct. 6, 2020 -
Retrieved from Instagram on August 06, 2020
Instagram brings shopping to Reels, IGTV as commerce commands social spotlight
Tests will hit Reels later this year, which may help Facebook to capitalize on a virtual-skewing holiday season while gaining an edge on TikTok.
By Peter Adams • Oct. 5, 2020 -
Opinion
Why retailers should study the social commerce playbook
Retailers can benefit from taking social commerce principles and applying them to their own channels, writes Criteo's Geoffroy Martin.
By Geoffroy Martin • Oct. 5, 2020 -
Retrieved from Triller on October 05, 2020
Triller adds programmatic ads amid rival TikTok's continued uncertainty
Digital ad company Consumable creates ads that seek to catch the attention of users whose limited attention span makes them difficult to engage.
By Robert Williams • Oct. 5, 2020 -
Courtesy of Hostess Brands
Hostess tries to keep Halloween fun as festivities look different this year
Focusing on at-home celebrations and kid-friendly recipes reflects the brand's research showing some consumers plan to host small parties.
By Aaron Baar • Oct. 5, 2020 -
Courtesy of Cinnamon Toast Crunch
Cinnamon Toast Crunch notches 1.3B TikTok views with hashtag challenge
The wide reach of the "quarantainment style" singing challenge demonstrates TikTok's power to reach young consumers, even amid an uncertain landscape due to a stalled ownership deal.
By Robert Williams • Oct. 5, 2020 -
Retrieved from Pinterest on October 02, 2020
Pinterest aims for brand-safe, culturally sensitive Halloween
Information about possibly offensive costumes may appeal to brands that don't want their ads appearing near culturally insensitive content.
By Robert Williams • Oct. 2, 2020
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