Peltz wins recount for P&G board seat

Activist investor Nelson Peltz won his proxy vote battle by 43,000 votes, according to independent inspector IVS Associates. 

By David Kirkpatrick • Nov. 17, 2017

Disney Pixar immerses viewers in world of 'Coco' via VR

An interactive experience lets users play with up to three other people, modeling traditional Dia de los Muertos clothing and decorating virtual calaca skeleton heads.

By David Kirkpatrick • Nov. 16, 2017

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Subaru 'shares the love' again in latest TV-heavy push

The annual campaign, now in its 10th year, shares real-life stories from four charities making a difference. 

By Natalie Black (Koltun) • Nov. 16, 2017

Kmart to air game show as part of holiday push

"Ridiculous Cash Bash," which will appear on the Game Show Network in December, hearkens back to the earliest days of TV when shows were sponsored by a single brand.

By David Kirkpatrick • Nov. 16, 2017

Reuters: Amazon nixes plans for skinny bundle TV service

Concerns around profitability were cited as a leading factor in the decision. 

By David Kirkpatrick , Peter Adams • Nov. 16, 2017

Mountain Dew's 360-degree video teaser drives 63% completion rate

The effort demonstrates how marketers can use accessible immersive technology to pique interest for more complex VR experiences.

By David Kirkpatrick • Nov. 15, 2017

Lowe's Black Friday ad puts 4 builders in an escape room

A long-form, 17-minute spot features craftspeople who attempt to overcome an obstacle course using tools that will be discounted for the sales day. 

By David Kirkpatrick • Nov. 15, 2017

Gartner: Overall marketing budgets shrink even as digital spending rises

After three years of growth, marketing budgets backtracked in 2017, and CMOs have modest expectations for next year. 

By David Kirkpatrick • Nov. 15, 2017

Cannes Lions simplifies awards structure and Publicis returns

Cannes Lions is reducing costs and simplifying its awards structure amid ongoing questions around the event's importance to the advertising industry. 

By David Kirkpatrick • Nov. 14, 2017

Discovery Channel show urges viewers to build a shelter and skip its ad

The campaign for new series "Bushcraft Build-Off" includes a digital ad with the option to add branches to a lean-to and skip the rest of the spot. 

By Chantal Tode • Nov. 14, 2017

Disney's streaming service will offer original programming for popular franchises

The shows will include a live-action "Star Wars" series and new offerings from Marvel, along with spin-offs of "High School Musical" and Pixar's "Monsters, Inc."

By David Kirkpatrick , Chantal Tode • Nov. 13, 2017

After eating $40M loss, Snap tries to shed excess Spectacles overseas

The company's first hardware initiative has created a financial headache, with hundreds of thousands of unsold units Snap is now planning to sell in the U.K. 

By David Kirkpatrick • Nov. 13, 2017

Mountain Dew sits new brand mascot down for a contentious interview

ESPN's Kenny Mayne talked with both Dale Earnhardt Jr. and Dewey Ryder for a chat the driver and journalist agreed is one of the worst they've been through. 

By David Kirkpatrick , Peter Adams • Nov. 13, 2017

Taco Bell's 'steal a taco' World Series promotion loses sizzle

Sense360 found that while the promotion drove a 12% lift in store visits overall, the increase was down 17% year-over-year.

By David Kirkpatrick • Nov. 10, 2017

H&M teases fantasy-themed holiday short film starring Nicki Minaj

Jesse Williams and John Turturro round out the cast, pointing to the brand's growing focus on Hollywood-caliber talent in its content marketing.  

By David Kirkpatrick • Nov. 10, 2017

Pampers supports the 'Littlest Fighters' with social media, interactive OOH push

The P&G brand partnered with nonprofit March of Dimes for a campaign around premature birth awareness that touches on a number of marketing channels.

By David Kirkpatrick • Nov. 9, 2017

EMarketer: 70% of US adults 'second-screen' while watching TV

Second-screen content is often unrelated to the program being viewed. 

By David Kirkpatrick • Nov. 8, 2017

NBA gives fans court-side view with VR content deal

The partnership with Intel and Turner Sports will debut with the 2018 NBA All-Star Game. 

By David Kirkpatrick , Peter Adams • Nov. 8, 2017

Sheraton Hotels partners with Showtime for digital content series

The videos offer fans a behind-the-scenes look at programs like "Shameless," "Billions" and "Homeland."

By David Kirkpatrick • Nov. 7, 2017

Marketers underserve parents with their YouTube holiday strategies

A new study found the group spends 61% more on online shopping than non-parents, but advertisers don't adjust their budgets accordingly. 

By David Kirkpatrick • Nov. 7, 2017

Forrester: Chief growth officers will replace CMOs

The research firm predicts marketing chiefs next year will need to figure out how to leverage digital assistants and do more with flat or smaller budgets. 

By David Kirkpatrick • Nov. 7, 2017

Bud Light drives 20% completion rates for branded in-stream video

The brewer is leveraging artificial intelligence and machine learning technology for an engagement boost on relevant, brand-safe publisher sites.

By David Kirkpatrick , Peter Adams • Nov. 7, 2017

Report: Snap ramps up ad tech with Metamarkets acquisition

Sources told TechCrunch the Snapchat owner bought the programmatic ad platform for under $100 million to beef up its in-house ad team.

By David Kirkpatrick • Nov. 6, 2017

Carl's Jr. and Hardees prod rivals' menu offerings in latest campaign

The "taco randomizer," part of an ongoing effort, mixes the same four ingredients into different meals in what appears to be a dig at Taco Bell.

By David Kirkpatrick , Peter Adams • Nov. 6, 2017

P&G celebrates athlete moms in powerful Winter Olympics short

Released ahead of the opening ceremony in PyeongChang, "Love Over Bias" showcases real parents who supported their children's dreams in the face of prejudice. 

By David Kirkpatrick • Nov. 3, 2017