Video: Page 18

  • Smirnoff's colorful new ads promote inclusivity as part of its 'We Do We' campaign
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    Permission granted by Smirnoff
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    Smirnoff’s big brand strategy shakeup is all about inclusion

    A global campaign developed with new AOR McCann New York combats a “joy recession” stemming from feelings of isolation and disconnection.

    By • June 16, 2023
  • A sign is posted in front of a Pinterest office on February 06, 2023 in San Francisco, California.
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    Justin Sullivan / Staff via Getty Images
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    Pinterest doubles down on vertical video for seasonal ad strategy

    A tie-up with Westbrook Media will offer marketers co-branded video content inclusive of popular creators during the Halloween and winter seasons. 

    By • June 15, 2023
  • A person pulls items out of one paper shopping bag with handles that is on a table next to four similar bags. Explore the Trendline➔
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    FreshSplash via Getty Images
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    Trendline

    Retail Marketing

    Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

    By Marketing Dive staff
  • A group of runners floats in the air as part of a new Hoka campaign from agency Anomaly.
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    Permission granted by Hoka
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    Hoka’s new high-flying ads look to build on $1B sales momentum

    Made with Anomaly, the sportswear shoe brand’s largest global campaign to date plays on a bird-flocking behavior called murmuration.

    By • June 15, 2023
  • A TV remote points up at a blurred-out screen.
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    simpson33 via Getty Images
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    Nielsen seeks to improve data delivery with new Media Data Room

    The cloud-based platform will allow for large data sets to be shared in a privacy-forward way as the measurement company vies for an edge.

    By • June 15, 2023
  • Google sign in front of a building with a blue sky and clouds in the background.
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    Justin Sullivan via Getty Images
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    Google unveils AI tools aimed at maximizing video campaigns

    New ad solutions Demand Gen and Video View arrive soon after the tech giant updated its generative AI chatbot Bard, among other moves into the space.

    By • June 14, 2023
  • A paper rocket ship craft made as part of Crayola's tie-up with TheSoul Publishing, 5-MinuteCrafts
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    Permission granted by TheSoul Publishing
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    Crayola extends content strategy to Pinterest, TikTok following strong YouTube results

    A rapid expansion of the brand’s YouTube presence in partnership with TheSoul Publishing drove strong gains in subscribers, views and watch hours.

    By • June 14, 2023
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    Dimitrios Kambouris via Getty Images
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    How Absolut aims to grow LGBTQ+ allyship among consumers, businesses

    A new global initiative includes an online guide and certification program for bars and restaurants as Pride-themed marketing comes under heavy fire.

    By • June 13, 2023
  • Using remote control to watch TV show
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    Rainer Puster via Getty Images
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    GroupM: Ad spending normalizes while AI’s impact on budgets surges

    A half-year report falls in line with December forecasts while noting uncertainty in areas like AI, which is expected to “inform” at least half of 2023 ad revenue.

    By • June 12, 2023
  • 7-Eleven Slurpee rebrand campaign
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    Courtesy of 7-Eleven
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    7-Eleven refreshes Slurpee with ‘Anything Flows’ campaign

    Each of four new TV spots focuses on a different Slurpee flavor and features a diverse cast of individuals that embrace self-expression.

    By • June 12, 2023
  • TikTok content on a GSTV screen
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    Courtesy of GSTV
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    TikTok parks on gas station screens around US as part of GSTV deal

    Ignite, the video network’s creative studio, will produce weekly TikTok segments with QR codes that link out to the embattled app.

    By • June 9, 2023
  • Waterloo Sparkling Water's Water Down Nothing campaign
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    Retrieved from Waterloo Sparkling Water on June 06, 2023
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    Column

    Campaign Trail: Waterloo Sparkling Water taps AI to bring brand to life

    Created with agency Agent A, an evolution of the “Water Down Nothing” campaign helped the challenger brand bring buzzy tech to a growing category.

    By • June 9, 2023
  • A panel of five "Thursday Night Football" presenters host a show on the field in the snow.
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    Retrieved from Amazon Ads on May 02, 2023
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    WSJ: Amazon exploring ad tier for Prime Video

    An ad-supported tier would follow streaming industry trends and could boost an ad business that has been a bright spot amid headwinds. 

    By • June 8, 2023
  • Coca-Cola
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    Courtesy of Coca-Cola
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    Coke links with League of Legends developer on latest flavor experiment

    A new Creations variant is meant to taste like experience points from the game and is complemented by custom missions and emotes. 

    By • June 7, 2023
  • Grimace Celebrating Birthday with McDonaldland Friends
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    Courtesy of McDonald's
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    McDonald’s brings back Grimace for birthday party nostalgia

    The chain says it's meeting fans at the "intersection of nostalgia and culture" with an 8-bit video game, Snapchat AR experience and Instagram tie-up.

    By • June 6, 2023
  • A collage of shots from Heinz new global brand platform celebrating stories of fan love.
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    Permission granted by The Kraft Heinz Company
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    Heinz honors ‘irrational’ fan love in first unified global brand platform

    Representing Kraft Heinz’s biggest media investment to date, the effort celebrates tales of brand passion, such as ketchup bottle tattoos. 

    By • June 1, 2023
  • T-Pain stands in front of a Wendy's
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    Courtesy of Wendy's
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    Wendy’s and T-Pain remix ‘Buy U A Drank’ for Frosty push

    "Buy U a Frosty" is available on the fast-food chain’s YouTube channel and will soon be available for consumers to duet on TikTok.

    By • June 1, 2023
  • Three bags of Frito-Lay products next to a FIFA World Cup trophy.
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    Courtesy of Frito-Lay North America
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    Frito-Lay makes largest-ever investment in women’s sports for World Cup

    As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.

    By • May 31, 2023
  • Contestants in "Gamerhood Challenge" gather together on the set.
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    Courtesy of State Farm
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    How State Farm meets the challenge of Gen Z marketing with esports

    The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.

    By Aaron Baar • May 31, 2023
  • WPP shakes up creative process with new AI-powered content engine by Nvidia
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    Courtesy of WPP
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    WPP shakes up creative process with AI-powered content engine

    Supported by Nvidia, the new platform promises to generate large volumes of assets like images and videos while staying true to client goals. 

    By • May 30, 2023
  • Invisalign's Roblox Livetopia storefront
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    Courtesy of Invisalign
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    Invisalign rejects the hassle of braces for creator-led social media push

    “Stay Clear of Drama” enlists popular TikTok creators to share the perks of Invisalign compared to braces, like the ability to eat gummy candy.

    By Aaron Baar • May 25, 2023
  • A muscular video game avatar with a red boxing glove and blue vest stands next to a red chili.
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    Courtesy of Chipotle
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    Chipotle gears up for a fight with Street Fighter 6 activation

    The chain is rewarding consumers who place orders on the web or via app with in-game currency and will trade free food for viewing time on Twitch.

    By • May 25, 2023
  • McDonald's Little Mermaid Happy Meal
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    Courtesy of McDonald’s USA
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    McDonald’s spotlights Black Girls Surf to promote ‘Little Mermaid’ tie-up

    The fast food giant is doubling down on inclusivity around a film that has faced racist backlash, while the chain faces its own accusations of racial bias.

    By • May 24, 2023
  • View of a Walmart storefront
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    Justin Sullivan via Getty Images
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    Walmart Connect enlists creative partners to help brands craft better ads

    Companies including VidMob and The Mars Agency are allying with the retailer’s ad division amid a run of growth, with sales up 30% last quarter.

    By • May 24, 2023
  • A person watches TV.
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    gorodenkoff via Getty Images
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    Report: As CTV commands advertiser interest, fraud grows nearly 70%

    A focus at this year’s upfronts, the channel has also seen the variety of schemes triple since 2020, according to DoubleVerify.

    By • May 22, 2023
  • Netflix streaming logo
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    Pascal Le Segretain via Getty Images
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    Netflix boosts ad-supported tier with new product, measurement options

    The streamer also shared that the tier has nearly 5 million active global users, with membership more than doubling since the beginning of the year.

    By • May 19, 2023