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Permission granted by Nike
Nike kicks off marketing comeback with gritty Olympics ads
Wieden + Kennedy Portland created spots probing qualities that motivate sporting greats like an obsession with power and an inability to be satisfied.
By Peter Adams • July 22, 2024 -
Courtesy of AWNewYork
Netflix’s ad-supported tier grows 34%, with critical scale in sight
Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech platform and bigger programmatic push.
By Peter Adams • July 19, 2024 -
Courtesy of Amazon
Amazon pushes savings with back-to-school ad, ‘Dorm Roomz’ series
The e-commerce giant tapped actress Michelle Buteau for a 30-second spot encouraging shoppers to “spend less on your little freeloaders.”
By Jessica Hammers • July 18, 2024 -
Courtesy of Kraft Heinz
Heinz swaps ‘Deadpool & Wolverine’ for condiments in meta movie tie-in
The color of the superheroes’ outfits inspired a campaign that includes fourth-wall-breaking ads and collectibles for decorating condiment bottles.
By Sara Karlovitch • July 17, 2024 -
Getty Images
IAB: Digital video advertising KPIs shift, with business outcomes on top
A new report underpins a broad shift toward performance marketing, though two-thirds of video buyers still encounter measurement challenges.
By Peter Adams • July 16, 2024 -
Retrieved from CeraVe on July 15, 2024
CeraVe takes on soap operas in new genre-spoofing campaign
In its latest big creative swing, the brand hopes to engage Gen Z consumers with a humorous take on the format’s well-worn melodrama.
By Aaron Baar • July 15, 2024 -
Courtesy of Honda
Honda drives deeper into gaming, esports with Twitch Rivals sponsorship
Users will be able to digitally customize a 2025 Civic hybrid sedan through chat polls during an interactive segment called “Chat’s Civic Mods.”
By Chris Kelly • July 15, 2024 -
Courtesy of Citroën
ColumnCampaign Trail: Citroën’s revolution liberates electric vehicles from elites
The Stellantis automaker updated the French Revolution with an anachronistic spot from agency BETC that recalls Sofia Coppola’s “Marie Antoinette.”
By Chris Kelly • July 12, 2024 -
Courtesy of CeraVe
Deep Dive6 campaigns that signaled a creative resurgence in H1 2024
As marketers emerged from two strenuous years, innovative media strategies and bets on buzzy technology like generative AI stood apart from the pack.
By Peter Adams , Jessica Hammers • July 10, 2024 -
Courtesy of Coca-Cola
Coke’s Summer Olympics campaign celebrates unifying power of hugs
“It’s Magic When the World Comes Together” encourages people to embrace, even in rivalry, and was developed over 18 months with WPP Open X.
By Peter Adams • July 10, 2024 -
Courtesy of Etsy
Etsy addresses anxiety over AI, mass manufacturing with new brand mission
Real Etsy sellers are highlighted in ads that complement policy changes that aim to more strongly enforce a human touch on product listings.
By Peter Adams • July 9, 2024 -
Michael Loccisano / Staff via Getty Images
Q&AWhy Morgan Stanley teamed with Disney to sponsor a Serena Williams docuseries
CMO Alice Milligan explains how the move was a natural fit for a financial services marketer that has made amplifying women’s sports a priority.
By Chris Kelly • July 9, 2024 -
Permission granted by Fabiosa Media
Sponsored by Fabiosa MediaHow prompting and integration AI assistants have sped up viral video content production 100 fold
AI integration has revolutionized content creation at Fabiosa Media, speeding it up by 100 times.
By Olena Razinkova, Fabiosa Media CEO and Chief Creative Producer • July 8, 2024 -
Permission granted by Kind Snacks
Kind brings lighter touch to healthy snack marketing in brand refresh
New CMO Osher Hoberman said a prior purpose-led marketing strategy was too fragmented to align with the commercial opportunity.
By Peter Adams • Updated July 11, 2024 -
Justin Sullivan via Getty Images
Hasbro’s early adoption of Prime Video ads helps reel in new buyers
Successful campaigns for Peppa Pig and Play-Doh lend credence to Amazon’s bigger pitch around its upper-funnel advertising capabilities.
By Peter Adams • July 3, 2024 -
Courtesy of McDonald's USA
McDonald’s links with anime series for app-exclusive sauce
The chain’s collaboration with “Jujutsu Kaisen” to launch its Special Grade Garlic Sauce also includes a tie-up with anime streaming service Crunchyroll.
By Jessica Hammers • July 3, 2024 -
Permission granted by Hoka
Hoka’s latest avian-themed ads look to shore up favor among runners
New ads from Anomaly spotlight runners of all levels of intensity in the French Alps, where the disruptor brand was founded.
By Peter Adams • July 2, 2024 -
Courtesy of FCB
Burt’s Bees teams with Amazon Ads for ‘Screencare’ product sets
The brand developed custom skincare sets inspired by Prime Video’s top genres for a campaign that has led to a 53% uptick in sales.
By Sara Karlovitch • July 1, 2024 -
Courtesy of Group Black
P&G brings top TikToker Khaby Lame’s humor stateside with Tubi series
Made with Group Black, “Khaby Is Coming To America” integrates CPG brands like Tide and Bevel and is part of P&G’s multicultural marketing efforts.
By Peter Adams • June 28, 2024 -
Courtesy of Toyota
Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
The new “Getaway Driver” video riffs on classic horror film tropes and features comic-actor and social media personality King Bach.
By Aaron Baar • June 27, 2024 -
Courtesy of Pure Leaf
Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
A new campaign includes a minute-plus-long spot starring Lohan and a landing page that offers drafted “away on a tea break” messages.
By Jessica Hammers • June 27, 2024 -
Courtesy of Coors Light
Coors Light will bury its latest Patrick Mahomes ad in a time capsule
The latest video and stunt from the Molson Coors flagship toys with NFL rules about players promoting beer.
By Chris Kelly • June 26, 2024 -
Courtesy of Verizon
Verizon unveils future-facing new look with ad campaign nodding to its past
The telecom is resurrecting its once-ubiquitous “Can You Hear Me Now?” slogan to promote a new logo from Publicis design shop Turner Duckworth.
By Peter Adams • June 26, 2024 -
Courtesy of Toys R Us
Toys R Us creates first brand film to use OpenAI’s text-to-video tool
The toy brand’s production arm partnered with agency Native Foreign to quickly create a film using Sora, which is only available to alpha testers.
By Chris Kelly • June 25, 2024 -
Courtesy of Carl's Jr
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
The QSR paired contextual targeting data with IRIS.TV’s private marketplace to engage young men with shared interests like anime and gaming.
By Aaron Baar • June 21, 2024
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