Dramamine goes for the gut with documentary tribute to barf bags

Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.

By Peter Adams • April 3, 2024

Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.

By Peter Adams • April 2, 2024

Frito-Lay teams with Hasbro to bring classic games to life

A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

By Sara Karlovitch • April 2, 2024

How MoonPie, SunChips are taking advantage of solar eclipse mania

Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event.

By Peter Adams • March 29, 2024

GroupM doubles down on women’s sports, with support from major brands

A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever.

By Peter Adams • March 28, 2024

Why the latest TikTok ban attempt is different — and what it means for marketers

A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management.

By Jessica Hammers • March 21, 2024

Inside NBCUniversal’s plans to turn TV into a performance marketing channel

In advance of the upfronts and Summer Olympics, NBCU announced measurement integrations with VideoAmp, EDO and Kochava at One24.

By Chris Kelly • March 20, 2024

PNC leans on ‘boring’ label in new marketing campaign

A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently.

By Caitlin Mullen • March 19, 2024

Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging

“The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements.

By Jessica Hammers • March 19, 2024

How Bubly aims to shake up sparkling water with new Burst brand extension

Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas.

By Peter Adams • March 19, 2024

Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years

“You Have Good Taste” spans social, TV and digital and marks a substantial increase in marketing investment for the Nestlé-owned brand.

By Peter Adams • March 18, 2024

Embracing the era of video-first marketing: 5 undeniable consumer stats

Does your marketing strategy match your audiences’ expectations? 

March 18, 2024

Hyundai celebrates sneaker culture to boost Sante Fe with Black audiences

Developed with the automaker’s dedicated African American agency Culture Brands, “The Drop” is part of its larger “Okay Hyundai” program.

By Peter Adams • Updated March 15, 2024

Garnier launches new line with biggest investment in over 10 years

Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup.

By Peter Adams • March 14, 2024

‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer

Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics.

By Peter Adams • March 13, 2024

GNC fuels everyday workout routines for March Madness tie-up

Snackable social segments spanning TikTok, Instagram and Facebook Reels, Snapchat and YouTube Shorts help promote Team Whistle content.

By Jessica Hammers • March 12, 2024

Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’

Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign.

By Peter Adams • March 11, 2024

Michaels promotes online MakerPlace with ‘Respect the Handmade’

The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy. 

By Jessica Hammers • March 8, 2024

ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

Don Julio will have an “in-show moment” while TikTok is hosting a red carpet livestream for the event riding the “Barbenheimer” afterglow.

By Peter Adams • March 8, 2024

Apple highlights iPhone 15 Pro in live-action manga film

The tech giant’s latest “Shot on iPhone” campaign film, directed by Takashi Miike, is a live-action adaptation of manga series “Midnight.”

By Jessica Hammers • March 7, 2024

Whirlpool helps singles clean up their dating profiles

Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership.

By Sara Karlovitch • March 5, 2024

Spanx pushes into apparel with first-ever global campaign

“We Live in Spanx” includes partnerships with Meta and YouTube, and the brand is the exclusive sponsor of a Women’s History Month hub on Hulu.

By Jessica Hammers • March 4, 2024

How Athleta’s ‘Find Your Movement’ campaign evolves the brand

The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.

By Jessica Hammers • March 1, 2024

Tubi refreshes brand to build on momentum with young, diverse audiences

The most-watched free ad-supported streaming service in the U.S. rolled out sonic branding and a more vibrant visual style from design agency Dixon Baxi.

By Chris Kelly • Feb. 29, 2024

Gap reworks Jungle’s TikTok hit to show off spring linen collection

New ads directed by Jungle members emulate the music video for “Back on 74,” which went viral on TikTok due to its elaborate dance choreography.

By Peter Adams • Feb. 29, 2024