Legacy media makes new bets on CTV and retail media convergence

Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.

By Chris Kelly • May 8, 2024

Digital’s media-buying bonanza wrestles with an industry at crossroads

Cookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while attendees noticed fewer pitches centered on content.

By Peter Adams • May 6, 2024

TikTok makes bigger bet on publishers with ads tied to buzzy content, events

The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

By Peter Adams • May 2, 2024

Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut

Advertising remained on a tear in Q1, with executives touting encouraging early results from a change that has been controversial with users.

By Peter Adams • May 1, 2024

Why video is key to Roblox’s evolving advertising strategy

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

By Chris Kelly • May 1, 2024

Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

By Peter Adams • April 30, 2024

Warner Bros. Discovery unveils first-party data platform to unify video

OMG, RPA and Wayfair are early partners for the company’s new Data-Driven Video offering, with IPG Mediabrands to begin testing in Q3.

By Aaron Baar • April 29, 2024

Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand

While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured.

By Peter Adams • April 26, 2024

Toyota pulls into NFL draft with ‘Mr. Irrelevant’ Brock Purdy

Along with the unlikely NFL star, the automaker’s new campaign features content from 13-year-old creator Jazlyn “Jazzy” Guerra.

By Sara Karlovitch • April 25, 2024

Stella Artois kicks off summer-long marketing push as official ‘Hot Ones’ beer

A special episode of the popular YouTube show featuring brand ambassador and rapper Ludacris is already available.

By Sara Karlovitch • April 22, 2024

Why Sprite is heating up its lifestyle pitch with new Chill soda

As part of a Gen Z-focused push, a Sprite Chill Cam on Snapchat allows users to upload pictures of themselves to real-life billboards.

By Peter Adams • April 22, 2024

Southwest finds its swagger again with ‘The Big Flex’ campaign

Confident new ads from Spark Foundry and GSD&M follow a year where the carrier was in recovery mode from a 2022 holiday meltdown.

By Peter Adams • April 19, 2024

AT&T reunites ‘The Office’ cast members for sleep-inducing business pitch

Several actors from the workplace sitcom try to get an outlandish idea off the ground with help from AT&T Business in new ads.

By Peter Adams • April 18, 2024

Why CeraVe is using its Super Bowl playbook for a fake rom-com trailer

The L’Oréal skincare brand is playing off genre tropes and double entendres in its influencer-backed "The One Under the Sun" campaign.

By Chris Kelly • April 12, 2024

Applebee’s taps NFL star as undercover server to promote new burger

To promote the menu item, the chain partnered with Team Whistle on an episode of “Undercover Athlete” that features wide receiver Brandon Aiyuk.

By Jessica Hammers • April 11, 2024

Quaker illustrates the power of mornings with interactive photo series

“100 Reasons to Rise” portrays how mornings can unite people, with the stories of 100 “humble heroes” detailed via an interactive digital experience.

By Jessica Hammers • April 11, 2024

Puma rallies around sport performance for largest marketing investment yet

The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.

By Peter Adams • April 10, 2024

Dove pledges to not use AI models in lieu of real women in its advertising

Indie agency Soko developed the global marketing effort, with Media.Monks handling social, digital out-of-home and other aspects.

By Peter Adams • Updated April 9, 2024

Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign

“Gro Like Martha” intends to shift the perception of gardening as complex and will span video, paid social, linear, CTV, in-app integrations and more. 

By Jessica Hammers • April 8, 2024

Meet the 4 firms setting the agenda for measuring TV ads amid rapid change

Battles around big data and panels continue as currency certification efforts pick up and the possibility of consolidation looms.

By Chris Kelly • April 8, 2024

Solo Stove puts the ‘deep’ in deep dish with subterranean pizza-making class

A livestreamed event from Alabama’s Majestic Caverns builds on a more aggressive marketing strategy for the outdoor lifestyle brand.

By Peter Adams • April 5, 2024

Sherwin-Williams subverts color of the year trend by picking ‘loneliest’ hue

“The Loneliest Color” campaign showcases the overlooked Kingdom Gold with creative and apparel designed by Harlem courtier Dapper Dan.

By Peter Adams • Updated April 4, 2024

Dramamine goes for the gut with documentary tribute to barf bags

Crafted by FCB Chicago, the brand’s largest marketing investment since 2010 is animated by interviews with barf bag collectors and everyday people.

By Peter Adams • April 3, 2024

Target Lady of ‘SNL’ fame promotes retailer’s revamped loyalty offerings

Kristen Wiig reprises the bowl cut-touting character in a loyalty-focused campaign that will appear across TV, YouTube, TikTok, Pinterest and beyond.

By Peter Adams • April 2, 2024

Frito-Lay teams with Hasbro to bring classic games to life

A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4.

By Sara Karlovitch • April 2, 2024