Acura’s anime racing series returns with new episodes

“Chiaki’s Journey,” which has been viewed nearly 275 million times, is back with a second season, this time showcasing the 2024 Integra Type S.

By Sara Karlovitch • April 17, 2023

Campaign Trail: Mugler shoots for the stars with Hunter Schafer

The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance.

By Chris Kelly • April 14, 2023

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

IAB: Digital ad growth hits bottleneck as landscape diversifies

The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report.

By Peter Adams • April 13, 2023

Warner Bros. Discovery rebrands streaming service as Max

The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers.

By Chris Kelly • April 12, 2023

Dove pushes for legislation to protect kids’ self-esteem from social media

To boost its latest purpose-driven effort, the Unilever brand released a short film about a young person whose mental health was affected by social media.

By Chris Kelly • April 12, 2023

Hanes breaks stuffy Victorian Era conventions with help from Blondie

Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear.

By Peter Adams • April 11, 2023

Ad-supported media engagement slips as consumers cut back, report finds

PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation.

By Peter Adams • April 10, 2023

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’

The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform.

By Chris Kelly • April 7, 2023

TikTok remains top social app for teens despite drop in favorability, study finds

Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram.

By Jessica Deyo • April 6, 2023

Dunkin’ staff mistake Affleck for Damon in second spot starring ‘Air’ director

Made with the A-listers’ Artists Equity production shop, the ad follows a viral Super Bowl campaign depicting Affleck manning the drive-thru.

By Peter Adams • April 4, 2023

Maybelline taps SNL star for ‘90s-inspired music video

“Ugly Cry, Perfect Liner” features Chloe Fineman and promotes the new Tattoo Studio Ink Pen Eyeliner’s ability to withstand tears.

By Jessica Deyo • April 4, 2023

Constellation Brands teams with Tastemade for content studio

The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings.

By Sara Karlovitch • March 31, 2023

Michelob Ultra is first sponsor of network dedicated to women’s sports

The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program.

By Peter Adams • March 29, 2023

Fox’s Tubi boosts AVOD offering with planning, measurement deals

Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S.

By Chris Kelly • March 27, 2023

Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion

A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors.

By Aaron Baar • March 23, 2023

Walmart ramps up CTV ambitions with Innovid

Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground.

By Peter Adams • March 21, 2023

Netflix fortifies advertising guarantees with help from DoubleVerify, IAS

The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack.

By Chris Kelly • March 20, 2023

MLS strikes TikTok partnership as threat of US ban looms

A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app.

By Peter Adams • March 20, 2023

Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push

The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent.

By Peter Adams • March 17, 2023

Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways.

By Chris Kelly • March 17, 2023

Northwestern Mutual, Pinterest team to give free financial advice to Gen Z

“From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice. 

By Aaron Baar • March 16, 2023

Amazon Prime embraces mustaches in global campaign with Olivia Wilde

The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury.

By Jessica Deyo • March 14, 2023

Brands scrutinize video ad budgets as upfronts approach

Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds.

By Aaron Baar • March 13, 2023

Roku, Best Buy promise greater CTV precision through retail media pact

A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer.

By Peter Adams • March 10, 2023

Audi tests personalized QR codes in streaming ads

The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.

By Aaron Baar • March 9, 2023