Folgers tunes in classic rock to try to perk up brand

In addition to replacing a widely recognized jingle with Joan Jett's "Bad Reputation," the 170-year-old brand is also playing up its ties to New Orleans.

By Nina Lentini • Feb. 1, 2022

Publicis Media furthers DEI bets with multiyear content pact focused on streaming

A deal with Chicken Soup for the Soul Entertainment kicks off with a Crackle Plus program featuring custom integrations for The General.

By Peter Adams • Jan. 31, 2022

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

McDonald's enlists fashion designer for Lunar New Year celebration in metaverse

An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier.

By Peter Adams • Jan. 31, 2022

Bush's Beans enlists TikTok, Reels creators for Can Film Festival

The brand is tapping into interest around user-generated content with a livestreamed event that riffs on the Cannes Film Festival.

By Chris Kelly • Jan. 27, 2022

Dove highlights hair discrimination in latest purpose-driven effort

A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities.

By Nina Lentini • Jan. 27, 2022

NBCUniversal deepens TikTok ties around uncertain Winter Olympics

Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app.

By Peter Adams • Jan. 24, 2022

Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion'

Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event.

By Nina Lentini • Jan. 24, 2022

Acura's racing anime series aims to draw young premium drivers

"Chiaki's Journey" spans four episodes that appear on YouTube and partner platforms such as Crunchyroll, a dedicated anime streamer.  

By Peter Adams • Jan. 21, 2022

Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer

A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app.

By Peter Adams • Jan. 20, 2022

TV tops in video for reaching advertisers' goals, survey finds

Advertisers' opinions on the effectiveness of digital video ads have declined in the past year while TV, including CTV, has gained ground.

By Nina Lentini • Jan. 19, 2022

Marriott seeks TikTok creators to drive content around loyalty program

Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be.

By Nina Lentini • Jan. 18, 2022

Progressive inks esports naming rights deal in latest sign of category's maturation

Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups.

By Peter Adams • Jan. 14, 2022

SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content

The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement.

By Robert Williams • Jan. 13, 2022

Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

By Natalie Black (Koltun) • Jan. 13, 2022

NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

By Peter Adams • Jan. 13, 2022

Expect jagged growth of media consumption as saturation point nears

Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist.

By Nina Lentini • Jan. 13, 2022

The long and short of it: understanding video options in a fragmented world

While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.

By Patrick Harris • Jan. 13, 2022

Cameo poised for bigger role in brands' 2022 social strategy

Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.

By Robert Williams • Jan. 6, 2022

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.

By Peter Adams • Jan. 6, 2022

User-created content — especially video — gains on traditional media consumption

The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.

By Nina Lentini • Jan. 6, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio

NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

By Peter Adams • Jan. 5, 2022

Lexus offers spin on hustle culture with digital-heavy campaign

Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

By Peter Adams • Jan. 4, 2022

Can livestream shopping in the US catch up to China's soaring growth?

As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.

By Robert Williams • Dec. 23, 2021

Triller merges with SeaChange to extend reach into OTT media

Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

By Nina Lentini • Dec. 23, 2021

Saucony drives results for CTV campaign by looping in YouTube

Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.

By Nina Lentini • Dec. 17, 2021