Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found.

By Natalie Black (Koltun) • Jan. 13, 2022

NBCUniversal crowns iSpot.tv a preferred measurement partner amid strategy shakeup

In a move to break with legacy metrics, the network will put iSpot.tv's tools to the test in a "massive pilot" around the Winter Olympics and Super Bowl.

By Peter Adams • Jan. 13, 2022

Expect jagged growth of media consumption as saturation point nears

Time spent with media grew 3.1% in 2020, 1.6% in 2021 and is set to lift 2.5% in 2022 — an up-and-down trend PQ Media expects will persist.

By Nina Lentini • Jan. 13, 2022

The long and short of it: understanding video options in a fragmented world

While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris.

By Patrick Harris • Jan. 13, 2022

Cameo poised for bigger role in brands' 2022 social strategy

Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content.

By Robert Williams • Jan. 6, 2022

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors.

By Peter Adams • Jan. 6, 2022

User-created content — especially video — gains on traditional media consumption

The creator economy's role in the media landscape is growing as teens report spending 56% of their viewing time streaming user-generated videos and other content.

By Nina Lentini • Jan. 6, 2022

NBCUniversal's new advertising platform streamlines first-party data across portfolio

NBCUnified wields 150 million unique person-level identifiers drawn from company offerings spanning theme parks to the Peacock streamer.

By Peter Adams • Jan. 5, 2022

Lexus offers spin on hustle culture with digital-heavy campaign

Promoting its NX line, the automaker is emphasizing channels like esports and streaming that cater to a busy, more diverse audience. 

By Peter Adams • Jan. 4, 2022

Can livestream shopping in the US catch up to China's soaring growth?

As people spend more time online or limit their shopping trips during the pandemic, many are seeking digital experiences that bridge the gap with the real world.

By Robert Williams • Dec. 23, 2021

Triller merges with SeaChange to extend reach into OTT media

Set to close in Q1, the deal takes the social media platform public and positions it to build a TikTok competitor.

By Nina Lentini • Dec. 23, 2021

Saucony drives results for CTV campaign by looping in YouTube

Marketers continue to experiment with a quickly growing channel that offers the data benefits of digital marketing and the creative opportunities of linear TV.

By Nina Lentini • Dec. 17, 2021

LinkedIn spices up out-of-office messages with Cameo carolers

The activation is informed by LinkedIn research that found some workers feel anxious about turning on their out-of-office message over the holidays.

By Chris Kelly • Dec. 16, 2021

Old Spice, Netflix immerse 'The Witcher' fans in stink of show's dark fantasy universe

A partnership for season two features deliberately bad-smelling deodorants and the CPG category's first custom promoted Reddit chatbot.

By Peter Adams • Dec. 16, 2021

Target co-creates pitch competition for Black-owned startups with Revolt

"Bet on Black" showcases 12 Black entrepreneurs and will premiere on the multimedia platform founded by Sean "Diddy" Combs.

By Aaron Baar • Dec. 16, 2021

E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok

Breaking with the app's snackable focus, "Big Mood, Big e.l.f.ing City" nods to 2021 trends like the Couch Guy and a viral salmon bowl recipe.

By Peter Adams • Dec. 15, 2021

Walmart teams with TalkShopLive as social commerce ramp up continues

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

By Chris Kelly • Dec. 14, 2021

How FuboTV is working to solve advertiser identity issues

The CTV platform has shored up its offering through a partnership with Dentsu and by acquiring an AI company.

By Chris Kelly • Dec. 13, 2021

Facebook debuts suite of fresh tools to woo creators

A new professional mode and upgraded livestreaming features arrive as the Meta-owned social network places a greater emphasis on creators.

By Natalie Black (Koltun) • Dec. 9, 2021

Kraft Heinz, Jack in the Box, Aviation bottle '80s nostalgia for retro sitcom special

Jimmy Kimmel's creative lab teamed with Ryan Reynolds' Maximum Effort to produce ads that riffed on shoulder pads and "This Is Your Brain on Drugs."

By Peter Adams • Dec. 8, 2021

9 campaigns that struck a chord in 2021

Despite the year's unfulfilled promises, efforts by the likes of Coke, Burger King and Tide delivered boldness and resonated with consumers.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) , Asa Hiken • Dec. 7, 2021

5 ways to take your webinars from boring to buzz-worthy

Do your webinars stand out in the sea of online events? Do your attendees remember your webinar content and rave about it to their colleagues?

Dec. 6, 2021

Walmart and Yahoo tailor holiday content for social, AR shopping

After last year's collaboration spurred a 239% lift in gross merchandise value, the duo adds a tweet countdown and TikTok series to a wide-ranging effort.

By Natalie Black (Koltun) • Dec. 2, 2021

Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign

Focusing on individuality, the annual effort weaves in a tighter narrative that references trends like NFTs and the "Good Soup" meme.

By Peter Adams • Dec. 2, 2021

Mr. Peanut doles out 'nutstalgia' for holidays with music video, gift boxes

The '80s-inspired "A Nutty Holiday" features "Die Hard" actor Reginald VelJohnson and nods to debate over whether the film is a Christmas movie.

By Chris Kelly • Dec. 1, 2021