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Teresa Kroeger via Getty Images
Will Twitter's CEO succession speed up a needed wave of innovation?
Parag Agrawal's focus on product could play an important role as the platform tries to court audiences like Gen Z and the advertisers that covet them.
By Peter Adams • Dec. 1, 2021 -
Courtesy of Together Labs
Deep DiveWhy the metaverse could be a breakthrough in privacy-compliant digital marketing
Through cookie alternatives and lessons learned from past digital marketing efforts, brands can hit reset on privacy in the metaverse.
By Asa Hiken • Nov. 30, 2021 -
Ikea released the first episode of its "Host Masters" social video series that features original music. The image was retrieved from its video on Nov. 18, 2021.
Ikea debuts holiday anthem designed for TikTok video series
Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound.
By Robert Williams • Nov. 18, 2021 -
Courtesy of Niantic
Niantic pushes vision for 'real-world metaverse' in first brand campaign
In "Meet You Out There," the firm behind Pokemon Go challenges big tech's outlook on the metaverse by encouraging people to use AR outdoors.
By Asa Hiken • Nov. 18, 2021 -
Retrieved from Bacardi on November 18, 2021
Bacardi heralds first holiday campaign in years with Times Square takeover
"Winter Summerland" looks to provide warmth in the wintry months through a DJ/bartender character who breaks up snowy scenes with island music.
By Peter Adams • Nov. 18, 2021 -
Courtesy of Diageo
Diageo, Budweiser pitch moderation as holiday revelers make up for last year
The dual efforts come as 22% of U.S. consumers expect to compensate for 2020's missed holiday celebrations in the coming weeks, per a Diageo study.
By Asa Hiken • Nov. 18, 2021 -
Courtesy of Chipotle Mexican Grill
Chipotle supports young farmers with Kacey Musgraves, Carhartt collaborations
As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill.
By Chris Kelly • Nov. 17, 2021 -
Courtesy of Kraft Macaroni and Cheese
Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'
In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese.
By Asa Hiken • Nov. 16, 2021 -
Retrieved from Unsplash on July 22, 2021
DoubleVerify acquires OpenSlate to strengthen CTV, social video targeting
The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients.
By Peter Adams • Nov. 15, 2021 -
Courtesy of The Arena Group
Sports Illustrated launches Snap Original series in push for Gen Z
America's Best Sports Videos showcases the kind of user-generated content that resonates with younger viewers on TikTok and other social video platforms.
By Asa Hiken • Nov. 11, 2021 -
Courtesy of The Coca-Cola Company
Coke partners with Cameo to gift personalized videos from Santa
The first holiday ad under the brand's new "Real Magic" platform was developed by agency dentsuMB UK.
By Peter Adams • Nov. 9, 2021 -
Courtesy of Hyundai
Deep DiveHow Disney balances entertainment and ad sales in the streaming age
The company is positioning itself to take advantage of changing consumer behavior as streaming and digital advertising expand.
By Chris Kelly • Nov. 9, 2021 -
Thai Phi Le/Marketing Dive
Chipotle strikes multiyear NHL sponsorship in biggest bet yet on sports
After airing its first national TV spot starring an athlete earlier this year, the chain is deepening its hockey ties, including through a new "Unwrapped" ad.
By Peter Adams • Nov. 5, 2021 -
Retrieved from Dr. Squatch blog on November 04, 2021
How Dr. Squatch reaches Gen Z men with offbeat humor on TikTok
Putting $3.6 million toward TikTok ads in the first eight months of 2021, the digitally native brand has worked to create a distinct identity on apps where young men spend time.
By Robert Williams • Nov. 4, 2021 -
Courtesy of Wayfair
Wayfair launches in-app video commerce experience
Taking a page from QVC and HSN, Wayfair On Air will release daily episodes to encourage product discovery.
By Tatiana Walk-Morris • Nov. 4, 2021 -
Crypto.com becomes first global marketing partner for Twitch Rivals
The partnership comes on the heels of the cryptocurrency platform's launch of a $100 million global ad campaign that stars Matt Damon.
By Chris Kelly • Nov. 4, 2021 -
Courtesy of Pinterest
Pinterest debuts livestream shopping through Pinterest TV
The social media platform will air weekly episodes from the likes of Christian Siriano and Olympian Tom Daley, and run exclusive product drops.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of Walmart
Walmart to use AR, shoppable content to connect brands with consumers
For the first time this holiday, the retailer is offering new omnichannel touchpoints, tools and partnerships.
By Tatiana Walk-Morris • Nov. 2, 2021 -
Courtesy of McDonald's
McDonald's powers up 'Friendsgaming' livestream with FaZe Clan to unite gamers
As part of the event riffing on the Friendsgiving concept, the duo created a merchandise pack of co-branded gaming gear and DoorDash delivery codes.
By Peter Adams • Nov. 2, 2021 -
Sean Gallup via Getty Images
Amazon's ad business shows resilience against broader revenue challenges
Discussing quarterly results that otherwise missed expectations, CFO Brian Olsavsky indicated advertisers have not substantially pulled back ahead of the holidays.
By Peter Adams • Oct. 29, 2021 -
Courtesy of Lexus
Lexus takes personalization to new level with 'emotionally intelligent' ad
Using facial recognition, the ad adjusts to the viewer in a reflection of how the ES Self-Charging Hybrid recognizes cues and responds to the driver.
By Natalie Black (Koltun) • Oct. 28, 2021 -
David Paul Morris via Getty Images
Google eyes 'long-term opportunity' in commerce as retail drives blowout ad revenue
As rivals like Facebook contend with headwinds from Apple, Google has kept up momentum through strengths in its shopping business and YouTube.
By Peter Adams • Oct. 27, 2021 -
Sephora released a video as part of its "Black Beauty Is Beauty" campaign. The image was retrieved from its video on Oct. 21, 2021.
How Sephora 'hacked' Google search results to surface Black beauty
Agency R/GA took steps to make the "Black Beauty Is Beauty" campaign more visible in search results, hoping to spur longer-term impact on algorithms.
By Robert Williams • Oct. 21, 2021 -
Courtesy of Roku
IAB: Advertisers must prioritize utility over cleverness, or lose out on digital boom
Advertisers and their agencies should look at innovations in publishing that focus on anticipating consumer needs, the group recommends.
By Peter Adams • Oct. 18, 2021 -
Courtesy of Popeyes
Popeyes heats up Megan Thee Stallion collab with merch drops, new chicken sandwich
A partnership with the hip-hop star, who is now a franchise owner, spotlights a sauce inspired by her sassy personality and an Easter egg-loaded video.
By Peter Adams • Oct. 14, 2021
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