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Permission granted by Bombay Sapphire
Bombay Sapphire leans into science with Bill Nye explainer videos
The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.
By Asa Hiken • May 4, 2021 -
Deep Dive
Digital media's big show loses some glitz just as streaming explodes. Maybe that's not a bad thing
The NewFronts presentations are all-virtual for the second year, but some media buyers don't miss the often hectic in-person event and are excited about innovations in areas like e-commerce.
By Peter Adams • May 3, 2021 -
Courtesy of Roku
OpinionLet's be upfront: We can't go back to traditional TV buying
The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella.
By Jo Kinsella • May 3, 2021 -
Courtesy of E.l.f. beauty
E.l.f. Cosmetics courts gamers with TikTok talent series
The deal with TikTok and Enthusiast Gaming reinforces E.l.f.'s commitment to empowering women in the historically male-dominated gaming world.
By Natalie Black (Koltun) • April 29, 2021 -
Retrieved from Piqsels.
Livestreaming popularity set to grow in 2021, Coresight Research forecasts
Already a billion-dollar industry in China, live e-commerce is a trend to watch in the U.S. this year as it offers a more immersive shopping experience.
By Maria Monteros • April 28, 2021 -
Courtesy of Taco Bell
Taco Bell turns the moon into a billboard for its first global campaign
In the debut iteration of its broader "I See A Taco" push, the brand will give away tacos on a night when the moon looks like one.
By Chris Kelly • April 28, 2021 -
Courtesy of Oscar Mayer
Oscar Mayer introduces extensive brand refresh with pop-art ads
The 138-year-old label's first major effort with agency Johannes Leonardo extends an experimental approach to media, including through five-second ads.
By Peter Adams • April 28, 2021 -
Courtesy of American Express
American Express touts card membership with 1st global campaign since 2018
The multichannel campaign includes QR codes to drive a direct response and automated content recognition tracking to personalize the experience.
By Robert Williams • April 27, 2021 -
Courtesy of Cadillac
Cadillac paves the way for its electric future at the Oscars
The brand's eighth appearance at the awards show kicked off a broader campaign that includes homepage takeovers, Twitter activations and more.
By Natalie Black (Koltun) • April 27, 2021 -
Courtesy of Grey Goose
Grey Goose plays on the senses to promote infused vodkas
The premium vodka brand debuted a one-minute film during the Oscars pre-show as part of its biggest product launch since its 1997 debut.
By Robert Williams • April 26, 2021 -
Permission granted by Subway
Subway serves up real plant sounds in original song for Earth Day
A tongue-in-cheek grime track about the benefits of veganism targets Gen Z through TikTok videos debuting on World Earth Day.
By Peter Adams • April 22, 2021 -
Courtesy of Neutrogena
Branded content, influencer marketing make up biggest slice of digital ad budgets
The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.
By Robert Williams • April 22, 2021 -
Courtesy of Roku
Extreme Reach expands ad platform with Adstream acquisition
Merging the companies will give brand marketers software tools to manage creative assets and distribute video ads on connected and linear TV.
By Robert Williams • April 21, 2021 -
Courtesy of Dos Equis
Dos Equis' new brand direction offers a dose of post-pandemic optimism
The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.
By Natalie Black (Koltun) • April 21, 2021 -
Courtesy of Serta Simmons Bedding LLC
Simmons taps D'Amelio sisters for TikTok fans' bedroom makeovers
The 151-year-old mattress brand is teaming with two TikTok stars to reach Gen Zers who spend more time in bed working from home or viewing digital content.
By Robert Williams • April 20, 2021 -
Courtesy of Old Spice
Deep DiveWhy brands like Neutrogena and Old Spice are rushing to build internal content studios
While people seek ad-free platforms like streaming services, brands angle to meet the appetite for programming — but they must avoid navel-gazing.
By Peter Adams • April 20, 2021 -
Courtesy of Avocados From Mexico
Avocados From Mexico dishes up personalized recipes for Cinco de Mayo
The multichannel campaign includes an in-store partnership with Bud Light and the Guac Style Analyzer, a personality test to match people to recipes.
By Robert Williams • April 19, 2021 -
Retrieved from Triller/App Store on December 16, 2020
Triller parent makes 2 acquisitions, names new CEO as content ambitions grow
Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app.
By Peter Adams • April 15, 2021 -
Courtesy of PepsiCo
Pepsi unveils branded reality dating show to tout new mango flavor
"Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV.
By Robert Williams • April 14, 2021 -
Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
By Chris Kelly • April 13, 2021 -
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Courtesy of Bush's Beans
Bush's Beans remixes 'bean song' with Josh Groban ballad
Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.
By Robert Williams • April 8, 2021 -
Orbitz released a video as part of the campaign. The image was retrieved from its video on April 7, 2021.
Orbitz supports inclusive positioning with 'Travel As You Are' campaign
With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.
By Robert Williams • April 7, 2021 -
Courtesy of Impossible Foods
Impossible Foods eyes meat eaters in first national ad push
Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."
By Chris Kelly • April 7, 2021 -
Courtesy of Neutrogena
Neutrogena opens its first brand studio to create original content
Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety.
By Robert Williams • April 6, 2021
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