Video: Page 41
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Courtesy of Mitsubishi
Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live
The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.
By Robert Williams • Feb. 9, 2021 -
Kendall Davis/Marketing Dive
By the numbers: Super Bowl LV
The big game's ads, broken down by sentiment, social engagement and more.
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Courtesy of Jeep
Deep DiveSuper Bowl LV ads highlight marketers' disconnect with reality
Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.
By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021 -
Courtesy of McDonald's
McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences
A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.
By Robert Williams • Feb. 4, 2021 -
Courtesy of Bud Light
Bud Light reunites brand 'legends' in Super Bowl return
Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck.
By Natalie Black (Koltun) • Feb. 2, 2021 -
Permission granted by Old Spice
Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence
Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.
By Peter Adams • Jan. 29, 2021 -
Discover released a video as part of its new ad campaign. The image was retrieved from its video on Jan. 28, 2021.
ColumnCampaign Trail: Discover looks toward brighter days in ad showcasing financial tools
A new brand positioning was crafted to highlight Discover's financial services beyond just transactions.
By Natalie Black (Koltun) • Jan. 29, 2021 -
Courtesy of Cutwater Spirits
AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign
Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Pringles
Pringles brings video game zombie to life in Twitch livestream
The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.
By Robert Williams • Jan. 29, 2021 -
Courtesy of Lego Group
Lego teams with Universal Music Group for TikTok-like kids app
Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.
By Chris Kelly • Jan. 28, 2021 -
Courtesy of Molson Coors
Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV
Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products.
By Peter Adams • Jan. 27, 2021 -
Hellmann's first Super Bowl ad stars comedian Amy Schumer. The image was retrieved from the brand's YouTube video on Jan. 27, 2021.
Hellmann's Super Bowl debut enlists Amy Schumer to address food waste
The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility.
By Robert Williams • Jan. 27, 2021 -
NBCUniversal, Twitter deepen partnership to meet growing demand for premium social content
The two are expanding their work in advertising sales and content sharing as the pandemic drives up consumer appetites for formats like livestreaming.
By Peter Adams • Jan. 26, 2021 -
Courtesy of Chipotle
Deep DiveSuper Bowl's status as marketing bellwether diminished as brands play it safe
Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity.
By Peter Adams • Jan. 26, 2021 -
Retrieved from TikTok on January 25, 2021
NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl
A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game.
By Peter Adams • Jan. 25, 2021 -
Courtesy of Budweiser
Budweiser skips 2021 Super Bowl, reallocates ad budget to COVID-19 support
AB InBev's flagship went without a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that included a digital short film.
By Chris Kelly • Jan. 25, 2021 -
Courtesy of Chipotle
Chipotle's debut Super Bowl spot highlights support for local farmers
The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community.
By Robert Williams • Jan. 25, 2021 -
Courtesy of Anne Klein
Retail marketers invest in livestreams to establish shopping's 'next normal'
The ready availability of the tech to produce live shows and accept online orders gives brands a way to lift sales while fostering direct relationships with customers.
By Robert Williams • Jan. 21, 2021 -
Social ad spend surged over holidays, with video content commanding spotlight
A blend of livestreaming and commerce took hold in the fourth quarter while channels like influencer marketing notched declines, Socialbakers found.
By Peter Adams • Jan. 21, 2021 -
Retrieved from Twitch on January 20, 2021
Capital One deepens bet on Twitch to reach ad-averse gamers
By compensating Twitch streamers and lowering the barrier to entry for viewers to support their favorite creators, Capital One aimed to showcase its mission to simplify transactions and financial wellness.
By Natalie Black (Koltun) • Jan. 21, 2021 -
Courtesy of Anheuser-Busch
Stella Artois ties with Blue Apron to serve at-home Super Bowl menu
NFL champs Eli Manning and Victor Cruz will demonstrate how to make game-day recipes in a special episode of the beer brand's online cooking series.
By Robert Williams • Jan. 15, 2021 -
Courtesy of WWE
How the NHL, WNBA and WWE changed digital strategy on the fly to meet COVID-19 demands
During a CES session, executives at major sports organizations detailed how they altered content strategies to better engage homebound fans.
By Chris Kelly • Jan. 13, 2021 -
Courtesy of Ford Motor Company
Ford declares new Bronco Sport the G.O.A.T. in ads detailing mythic origins
Creative riffing on the "greatest of all time" phrase launches as the automaker confirmed it is skipping the Super Bowl this year.
By Peter Adams • Jan. 11, 2021 -
Courtesy of Roku
Roku buys rights to Quibi shows for growing ad-supported channel
The Roku Channel will premiere more than a dozen titles that didn't get a chance to stream on Quibi, which could drive audience and ad revenue growth.
By Robert Williams • Jan. 11, 2021 -
Permission granted by General Motors
GM ushers in electric era with ambitious brand refresh, inclusive marketing campaign
An "Everybody In" platform features figures like Malcolm Gladwell and comes as the automaker plans to invest $27 billion in electric vehicles.
By Peter Adams • Jan. 11, 2021
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