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Sponsored by Sked SocialVideo content strategy: YouTube as an essential part of your marketing arsenal
The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy.
March 29, 2021 -
YouTube tests product detection in videos
The platform is experimenting with a feature that lists products and related items in between recommended videos.
By Maria Monteros • March 25, 2021 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021 -
Courtesy of SK-II
P&G's SK-II opens film studio to elevate purpose-driven marketing
The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda.
By Chris Kelly • March 24, 2021 -
Retrieved from Dove on March 24, 2021
Dove offers to pay other brands to diversify their ads
Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.
By Robert Williams • March 24, 2021 -
Courtesy of Lexus
Lexus takes musicians for a spin in sedan with built-in record player
Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car.
By Chris Kelly • March 23, 2021 -
Permission granted by Roku
Roku launches branded content studio as NewFronts approach
The video streaming company hired several execs from Funny Or Die and Snap that previously worked with Kroger, Lyft, Ralph Lauren and Wendy's.
By Robert Williams • March 23, 2021 -
NFL sets sights on streaming future, passes Thursday Night Football to Amazon
Amazon is attempting to fortify its media business in other ways, including through its first appearance at the NewFronts this spring.
By Peter Adams • March 19, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Whole Foods Market
Whole Foods pairs with meditation app Headspace on IGTV series
"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.
By Robert Williams • March 19, 2021 -
Retrieved from Snapchat on November 24, 2020
Snapchat expands TikTok clone as camera app tees up video ad growth
Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?
By Robert Williams • March 18, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021 -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021 -
Mercedes-Benz released the "Valet Guys" video as part of its S-class campaign. The image was retrieved from its video on March 18, 2021.
Mercedes revs up short film to showcase 'intelligent park pilot'
"Valet Guys" depicts the antics of three parking valets who meet their match in the luxury car brand's self-parking technology, which isn't legal to use yet.
By Robert Williams • March 18, 2021 -
Courtesy of Porsche
Porsche takes excellent adventure with 'Bill & Ted' stars in short film
An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance.
By Robert Williams • March 17, 2021 -
Courtesy of Alka-Seltzer
Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders
As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.
By Robert Williams • March 16, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch backs sports talk show on free video streamer Ficto
Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks.
By Robert Williams • March 16, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Courtesy of HBO Max
HBO Max touts streaming portfolio with virtual SXSW installation
The Orbit experience lets viewers browse its catalog using facial movements and voice prompts to pull up personalized suggestions.
By Robert Williams • March 12, 2021 -
Retrieved from T-Mobile U.S. on March 11, 2021
How OnePlus customized a livestream concert to make it more immersive
More than 1.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile.
By Robert Williams • March 11, 2021 -
Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Walmart
Walmart returns to TikTok for beauty-focused shoppable livestream
Its first livestream on the platform experienced seven times as many views as the retailer expected, boosting its TikTok following 25%.
By Robert Williams • March 10, 2021 -
Courtesy of Kellogg Company
Eggo measures parent stress in mornings with L'Eggometer
The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents.
By Robert Williams • March 10, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021
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