Hennessy debuts first NBA spots to support minority small business owners

"Make Moves That Start Movements" looks to build on the spirit brand's Unfinished Business initiative launched last year.

By Asa Hiken • June 14, 2021

Netflix enters e-commerce fray as subscription growth slows

The streaming giant is working with emerging designers to offer apparel, action figures and decorative items based on its shows and brand.

By Chris Kelly • June 11, 2021

Gatorade courts student athletes with Hudl video series

By emphasizing training tips from pros like the Celtics' Jayson Tatum, a new app-based series helps position the brand as supportive and authentic.

By Robert Williams • June 10, 2021

Midol urges women to stop apologizing for their periods with awareness push

The campaign, made with new Lippe Taylor Group agency twelvenote, is informed by research that found 62% of menstruators under the age of 40 have apologized for their periods.

By Chris Kelly • June 10, 2021

Anheuser-Busch unveils digital vaccine trackers, other media to support COVID-19 recovery

DOOH media, ads on social and a 60-second spot comprise the brewing company's latest push to get people vaccinated.

By Asa Hiken • June 9, 2021

Klarna taps A$AP Rocky to guide people out of 'fashion hibernation'

To drive app downloads, Klarna is hosting a competition for fans to share their updated looks and win items from a vintage collection curated by the musician.

By Natalie Black (Koltun) • June 9, 2021

Michelob Ultra celebrates return to live sports with sweepstakes

Fans who collect specialty bottles will be entered to win a grand prize of tickets to five major in-person sporting events throughout 2022.

By Asa Hiken • June 7, 2021

Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report

A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace.

By Peter Adams • June 3, 2021

McDonald's doubles down on inclusivity with multichannel Pride push

The chain's latest investments in DEI include a virtual celebration on LGBTQ TV network Revry and sponsorships in Out Magazine.

By Asa Hiken • June 3, 2021

Disney+, Wendy's test new Fleets ads as Twitter dips toes into full-screen vertical format

Features mirror other stories-like offerings, with the option for brands to include "swipe-up" calls to action.

By Peter Adams • June 2, 2021

Mars Wrigley joins reality competition show for aspiring influencers

In development for ABC, "#Followme" includes challenges featuring M&M's, Skittles and Orbit that contestants must complete as they try to grow their social media following.

By Robert Williams • June 1, 2021

REI opens content studio to support climate action, DEI efforts

Co-op Studios will produce stories across films, podcasts and editorial programs that seek to shift perceptions of the outdoor experience.

By Chris Kelly • May 27, 2021

Barilla pens rigatoni-themed 'Funkytown' parody for TikTok

The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist.

By Peter Adams • May 25, 2021

Facebook launches summer livestream shopping series

Abercrombie & Fitch, Sephora and Clinique are among the brands using the series to revamp their approach to reach homebound shoppers.

By Tatiana Walk-Morris • May 19, 2021

Walmart streamlines shopping with So Yummy cooking competition

The "Unbox'd" cook-off series features influencers and shoppable recipes linked to the retailer's online grocery store.

By Asa Hiken • May 19, 2021

L'Oréal shifts from product to content marketing with pro-focused series

To promote its professional line, the brand partnered with Publicis Luxe to launch an online series that focuses on the cultural impact of hairdressing.

By Chris Kelly • May 17, 2021

How can marketers approach multichannel now?

Marketers should look to build a model that goes beyond medium and message to match the reality digital has created, writes Goodway Group's Jay Friedman.

By Jay Friedman • May 17, 2021

Liquid Death protects heads from zombies to promote Netflix's 'Army of the Dead'

The canned water brand will sell the wearable "No Brainer" koozie via a late-night infomercial and out-of-home elements in the movie's Las Vegas setting.

By Chris Kelly • May 17, 2021

Dove brings No Digital Distortion's body-positive message to TikTok

An in-app resource hub and PSA content promoting images that have not been digitally altered speak to the prevalence of editing tools on social media. 

By Peter Adams • Updated May 14, 2021

David's Bridal launches 24-hour YouTube Live channel

The streaming channel will offer continuous inspiration as the retailer positions itself to be the premier wedding planning expert.

By Tatiana Walk-Morris • May 13, 2021

Miller sends up hard seltzer craze with livestreamed rocket launch

The brewer is asking fans to recommend a seltzer brand to shoot into space, playing up its positioning as a "real beer's beer."

By Peter Adams • May 10, 2021

Ram dials up musical branding with Foo Fighters partnership

The Stellantis-owned truck brand's latest musical tie-up pays tribute to the heroism of everyday "rock stars."

By Asa Hiken • May 10, 2021

E.l.f. Cosmetics preps Twitch channel debut to reach Gen Zers

The makeup brand's livestreams will build on previous efforts to support women in the male-dominated world of gaming.

By Robert Williams • May 7, 2021

Ritz celebrates foster families with Instagram Stories sticker pack

As part of its inclusivity push, the Mondelez brand seeks to help foster parents who can't post pictures of their families on the app because of privacy rules.

By Robert Williams • May 7, 2021

TikTok pitches brands on 'community-based commerce' while pushing past Gen Z image

At its second NewFronts, the platform highlighted its power in driving consumer interest and sales for products from American Eagle and Ocean Spray.

By Peter Adams • May 7, 2021