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Courtesy of Coors Light
Coors Light builds a 'Beerman' who's ready to chill during the holidays
The disheveled snowman, who performs a rendition of Boston's "More Than a Feeling" in an ad, is the "holiday hero we need in 2020," the brand claims.
By Robert Williams • Dec. 10, 2020 -
Courtesy of Haribo
Haribo makes adults sound like kids with Instagram AR lens
As consumers increase their candy purchases during the holiday season, the brand is giving Instagram users a chance to win a year's supply of free sweets.
By Robert Williams • Dec. 9, 2020 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Unilever's The Ice Cream Shop launched the "Ice Cream Exchange" in partnership with "The Office" star Angela Kinsey. The image was retrieved from the company's video on Dec. 8, 2020.
Unilever scoops up 'Office' star Angela Kinsey to swap bad gifts for ice cream deliveries
An online "Ice Cream Exchange" doles out deals for brands including Talenti and Magnum through popular delivery apps and retailers.
By Chris Kelly • Dec. 9, 2020 -
Danielle Ternes/Marketing Dive
Dive Awards
The Marketing Dive Awards for 2020
From Chipotle to Procter & Gamble, these are the companies and executives that epitomized leadership in crisis this year.
By Marketing Dive Team • Dec. 9, 2020 -
Retrieved from Procter & Gamble on November 18, 2020
Dive Awards
Campaign of the Year: Procter & Gamble's 'The Choice'
A sparse ad directly addressing systemic racism punctuated the CPG marketer's history of purpose-driven initiatives.
By Natalie Black (Koltun) • Dec. 9, 2020 -
Courtesy of E.l.f.
TikTok regular E.l.f. turns to Triller to debut branded holiday album
The marketer has gone viral with original TikTok songs but continues to diversify its bets in launching what it says is the first campaign from a beauty brand on Triller.
By Peter Adams • Dec. 8, 2020 -
Courtesy of The Wendy's Company
Wendy's teams with Uber Eats on customized menus for Twitch gamers
The burger chain's "Never Stop Gaming Menu" includes combinations of items selected by five of the platform's most popular streamers.
By Robert Williams • Dec. 8, 2020 -
Courtesy of Planters
Planters mascot reaches middle age amid e-commerce push
The Kraft Heinz brand has almost come full circle with the evolution of its mascot, which was relaunched as Baby Nut in the lead-up to the Super Bowl.
By Robert Williams • Dec. 8, 2020 -
Courtesy of PepsiCo
Bubly uplifts LBGTQ+ elders with drag performances, original song
Extending LGBTQ-focused efforts beyond Pride Month may help the PepsiCo sparkling water brand avoid claims of pinkwashing.
By Chris Kelly • Dec. 8, 2020 -
Retrieved from KFC on December 07, 2020
KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders
"A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce.
By Peter Adams • Dec. 7, 2020 -
Marketing Dive integrates Mobile Marketer into its expanding industry coverage
A new reality in which connected experiences are woven into all aspects of our lives — and are unlikely to return to pre-pandemic levels — requires a new editorial approach.
By Chantal Tode • Dec. 7, 2020 -
Retrieved from Huggies on December 04, 2020
Huggies, Scary Mommy cater to night-owl new mothers with Hulu comedy series
"Up Early Tonight" emulates late-night shows and signals how marketers like Kimberly-Clark are adjusting content strategy for the streaming boom.
By Peter Adams • Dec. 4, 2020 -
Courtesy of Tastemade
Hyundai's Genesis, Tastemade and Amazon rev up shoppable cooking show
In the latest example of content and commerce merging, "Origins" viewers can easily order featured ingredients from grocery delivery service Amazon Fresh.
By Robert Williams • Dec. 4, 2020 -
Courtesy of Bagel Bites
Bagel Bites seeks 'bopper' to remix its jingle
Other brands have created unique gigs and sought new songs and slogans from consumers stuck at home and looking for ways to entertain themselves.
By Tatiana Walk-Morris • Dec. 4, 2020 -
CBS nearly sold out of Super Bowl ad inventory, per media report
The relatively well-selling spots suggest marketers aren't especially concerned about the pandemic forcing an outright cancellation of the big game.
By Chris Kelly • Dec. 3, 2020 -
Courtesy of Snap, Inc.
Gucci perfume opens Snapchat portal to virtual 'garden of dreams'
After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly.
By Robert Williams • Dec. 2, 2020 -
Retrieved from GENYOUth on December 01, 2020
Campbell, Target team on Madden NFL tournament fighting food insecurity
Timed around Giving Tuesday donation drives, the event shows how marketers continue to shift toward virtual activations.
By Peter Adams • Dec. 1, 2020 -
Courtesy of Diageo
Diageo promotes moderation, sustainability with Instagram AR lens
Mobile users can match a series of on-screen poses and balance a virtual water container on various parts of their bodies to participate in the challenge.
By Robert Williams • Dec. 1, 2020 -
Ad spend retraction due to COVID-19 worse than expected: WARC
The "most hostile" year in four decades for advertising has hit traditional media particularly hard while online video advertising's growth is stronger than previously forecast.
By Aaron Baar • Dec. 1, 2020 -
Retrieved from TikTok on May 27, 2020
TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart
The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future.
By Robert Williams • Nov. 30, 2020 -
Courtesy of Kinder Joy
Kinder Joy's holiday campaign highlights family moments
The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold.
By Aaron Baar • Nov. 30, 2020 -
Corona kicks off major in-house content push with digital travel series
"Free Range Humans" consists of eight brief episodes shot for social media platforms and comes as the brand doubles down on entertainment.
By Robert Williams • Nov. 25, 2020 -
Snapchat distributes $1M a day to video creators of new TikTok clone
The photo-messaging app now has a feature called Spotlight that shows a customized feed of user-made content.
By Robert Williams • Nov. 24, 2020 -
Retrieved from E.l.f. Cosmetics on November 24, 2020
E.l.f. Cosmetics taps into overlooked gamer market with Twitch star Loserfruit
Aiming to replicate a strategy that has paid off on TikTok, the cosmetics brand is targeting Gen Z gamers who are also interested in beauty products.
By Peter Adams • Nov. 24, 2020 -
Courtesy of Whole Foods
Brands serve up sides of helpfulness for a topsy-turvy Thanksgiving
Meal insurance, baking fails and cooking tips command the marketing spotlight this year as homebound consumers are forced to improvise and experiment.
Nov. 24, 2020
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