Video: Page 44
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Courtesy of Roku
Deep DiveWhat AVOD's growth means for marketers in search of evolving consumers
As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens.
By Chris Kelly • April 13, 2021 -
IAB: Digital ad revenue rose 12% in 2020 amid rebound from pandemic
Digital video saw the highest growth at 21% to $26.2 billion, expanding its share of total internet ad revenue to almost 19%.
By Robert Williams • April 8, 2021 -
Courtesy of Bush's Beans
Bush's Beans remixes 'bean song' with Josh Groban ballad
Amid a wave of CPG rebrands, Bush's supports the national rollout of its new look, tagline and website with a full-length music video.
By Robert Williams • April 8, 2021 -
Orbitz released a video as part of the campaign. The image was retrieved from its video on April 7, 2021.
Orbitz supports inclusive positioning with 'Travel As You Are' campaign
With a revamped hub for inclusive travel and a national campaign, Orbitz looks to reaffirm what it says is a commitment to LGBTQ travelers that dates back to the early 2000s.
By Robert Williams • April 7, 2021 -
Courtesy of Impossible Foods
Impossible Foods eyes meat eaters in first national ad push
Produced by Wieden+Kennedy, the creative is reminiscent of burger chain ads and pitches the brand's food as "meat for meat lovers — made from plants."
By Chris Kelly • April 7, 2021 -
Courtesy of Neutrogena
Neutrogena opens its first brand studio to create original content
Actress Kerry Washington produced Neutrogena Studios' first offering, a short film titled "In the Sun" that focuses on skin safety.
By Robert Williams • April 6, 2021 -
Retrieved from Perfetti Van Melle on April 05, 2021
Airheads spoofs skip ad feature on digital video ads
Six- and 15-second spots across social media, streaming and video platforms depict people skipping in different scenarios to add playfulness to their lives.
By Robert Williams • April 5, 2021 -
Courtesy of White Claw Hard Seltzer
White Claw, a brand built on social buzz, focuses on fans in first global campaign
Improvised moments animate the effort that looks to shore up White Claw's place at the top of an increasingly crowded hard seltzer category.
By Peter Adams • April 1, 2021 -
Retrieved from Tide on April 01, 2021
P&G's Tide enlists celebrity 'cold callers' for sustainability push
Ads show Ice-T and "Stone Cold" Steve Austin making unsolicited sales calls to other celebrities urging them to wash laundry in cold water with Tide.
By Robert Williams • April 1, 2021 -
Courtesy of P&G
P&G amps up opportunities for Black creators across advertising, film and TV
The "Widen The Screen" content and partnership platform expands upon the CPG giant's previous efforts around diversity and inclusion.
By Chris Kelly • March 30, 2021 -
Courtesy of Hasbro
Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool
A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform.
By Peter Adams • March 29, 2021 -
Retrieved from Coca-Cola on March 29, 2021
Coke ads insert different flavors into memorable basketball moments
In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors.
By Robert Williams • March 29, 2021 -
unsplash / norwood
Sponsored by Sked SocialVideo content strategy: YouTube as an essential part of your marketing arsenal
The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy.
March 29, 2021 -
YouTube tests product detection in videos
The platform is experimenting with a feature that lists products and related items in between recommended videos.
By Maria Monteros • March 25, 2021 -
Courtesy of Just Born Quality Confections
Peeps returns for Easter with livestreamed series, brand partnerships
As some consumers prepare for a homebound holiday, the marshmallow brand started a DIY series on Instagram and planned a mobile game takeover.
By Robert Williams • March 25, 2021 -
Courtesy of SK-II
P&G's SK-II opens film studio to elevate purpose-driven marketing
The studio will release eight original films that focus on social pressures impacting women, including one by award-winning director Hirokazu Koreeda.
By Chris Kelly • March 24, 2021 -
Retrieved from Dove on March 24, 2021
Dove offers to pay other brands to diversify their ads
Magnum, Krispy Kreme, Cif and Nedbank join Dove in the effort to promote inclusion in their advertising.
By Robert Williams • March 24, 2021 -
Courtesy of Lexus
Lexus takes musicians for a spin in sedan with built-in record player
Continuing its activations around cultural passions, the carmaker tapped DJ-producers Madlib and Kaytranada to debut music in a new concept car.
By Chris Kelly • March 23, 2021 -
Permission granted by Roku
Roku launches branded content studio as NewFronts approach
The video streaming company hired several execs from Funny Or Die and Snap that previously worked with Kroger, Lyft, Ralph Lauren and Wendy's.
By Robert Williams • March 23, 2021 -
NFL sets sights on streaming future, passes Thursday Night Football to Amazon
Amazon is attempting to fortify its media business in other ways, including through its first appearance at the NewFronts this spring.
By Peter Adams • March 19, 2021 -
Courtesy of PepsiCo
Pepsi turns ads into dating profiles to push new mango-flavored cola
The campaign for the brand's first new permanent flavor in five years includes personal ads inspired by dating videos from the 1980s to help people find a "Perfect Match."
By Robert Williams • March 19, 2021 -
Courtesy of Whole Foods Market
Whole Foods pairs with meditation app Headspace on IGTV series
"Food for Mood" aims to help people practice mindful shopping, cooking and eating habits as wellness becomes a priority for consumers amid the pandemic.
By Robert Williams • March 19, 2021 -
Retrieved from Snapchat on November 24, 2020
Snapchat expands TikTok clone as camera app tees up video ad growth
Its program to pay $1 million daily for top-performing videos has led creators to submit 175,000 videos each day. But will Spotlight still be compelling when the payouts stop?
By Robert Williams • March 18, 2021 -
Courtesy of Inspire Brands
Buffalo Wild Wings welcomes back March Madness with TikTok challenge, loyalty promo
Inspired by the dance cam at live sporting events, select video submissions will be featured on TV screens in restaurant locations.
By Chris Kelly • March 18, 2021 -
Permission granted by Ocean Spray
How Ocean Spray, NFL embed nostalgia in TikToks to tap 'culture-defining' moments
Panelists at SXSW detailed how to initiate a strong strategy, from mastering the platform's nuances to understanding what drives its community to engage.
By Natalie Black (Koltun) • March 18, 2021
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