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Mercedes-Benz released the "Valet Guys" video as part of its S-class campaign. The image was retrieved from its video on March 18, 2021.
Mercedes revs up short film to showcase 'intelligent park pilot'
"Valet Guys" depicts the antics of three parking valets who meet their match in the luxury car brand's self-parking technology, which isn't legal to use yet.
By Robert Williams • March 18, 2021 -
Courtesy of Porsche
Porsche takes excellent adventure with 'Bill & Ted' stars in short film
An eight-minute film starring Keanu Reeves and Alex Winter answers questions about the luxury car brand's electric vehicle performance.
By Robert Williams • March 17, 2021 -
Courtesy of Alka-Seltzer
Alka-Seltzer turns tablets into mocktails with 'Vanderpump Rules' bartenders
As celebrations ramp up for holidays like St. Patrick's Day, the IGTV series showcases at-home games and tips for recovering post-indulgence.
By Robert Williams • March 16, 2021 -
Courtesy of Anheuser-Busch
Anheuser-Busch backs sports talk show on free video streamer Ficto
Targeting people ages 21 and older, "Not a Sports Show" features host Lil Rel Howery interviewing current and former professional athletes over drinks.
By Robert Williams • March 16, 2021 -
Courtesy of Pizza Hut
Pizza Hut spins boxes into Pac-Man AR game for 'Newstalgia' campaign
Reimagining classic branding elements for a modern audience is a priority as the chain looks to maintain its recent momentum, CMO George Felix said.
By Chris Kelly • March 15, 2021 -
Courtesy of HBO Max
HBO Max touts streaming portfolio with virtual SXSW installation
The Orbit experience lets viewers browse its catalog using facial movements and voice prompts to pull up personalized suggestions.
By Robert Williams • March 12, 2021 -
Retrieved from T-Mobile U.S. on March 11, 2021
How OnePlus customized a livestream concert to make it more immersive
More than 1.3 million viewers interacted with the smartphone maker through a white-label platform created with Maestro and Metro by T-Mobile.
By Robert Williams • March 11, 2021 -
Retrieved from Triller on October 05, 2020
Triller parent buys livestreaming site Verzuz, rounding out music focus
Verzuz pits artists in dueling performances and has seen its popularity grow in the absence of live concerts.
By Peter Adams • March 11, 2021 -
Courtesy of Walmart
Walmart returns to TikTok for beauty-focused shoppable livestream
Its first livestream on the platform experienced seven times as many views as the retailer expected, boosting its TikTok following 25%.
By Robert Williams • March 10, 2021 -
Courtesy of Kellogg Company
Eggo measures parent stress in mornings with L'Eggometer
The Kellogg-owned brand's social listening tool found that the morning after daylight saving time starts is an especially hectic time for parents.
By Robert Williams • March 10, 2021 -
Retrieved from DoorDash on March 09, 2021
DoorDash delivers 'In the Zone' to boost women-owned restaurants
WNBA player Chiney Ogwumike stars in a national campaign spanning TV, digital and social media, with plans to extend the effort beyond March.
By Robert Williams • March 9, 2021 -
Courtesy of Mars
Mars enlists Tastemade for DIY Easter videos on Pinterest
Tutorials showing how to craft garland and dye eggs end with "Me Moments" that urge women to take a break and enjoy a Dove candy.
By Robert Williams • March 9, 2021 -
Courtesy of Avocados from Mexico
Avocados From Mexico launches AI-powered website merging entertainment and rewards
Avocado Nation promises personalized experiences, including videos from creators, avocado-themed merchandise and a new loyalty program.
By Robert Williams • March 8, 2021 -
Retrieved from Diageo Beer Company USA on March 05, 2021
Guinness toasts to front-line heroes in St. Patrick's Day reboot
The Diageo brand is celebrating the occasion with a broad multichannel campaign that includes a TV spot and charity drive, similar to last year's effort.
By Robert Williams • March 5, 2021 -
Courtesy of e.l.f. cosmetics
E.l.f. Cosmetics, Chipotle embrace buzzy digital channels for makeup collab
Along with a shoppable video on the NTWRK app, the effort includes a "makeup mukbang" on YouTube, a TikTok remix and a chat on Clubhouse.
By Robert Williams • March 5, 2021 -
Courtesy of Herezie
Amazon Prime Video launches TikTok-exclusive series in France
"Cités" is billed as the first Prime Video series that is "100% TikTok," with casting and production decisions all made with the platform in mind.
By Chris Kelly • March 4, 2021 -
Courtesy of Roku
Roku expands addressable advertising reach with Nielsen deal
The streaming platform will acquire Nielsen's video ad business, which includes automatic content recognition and dynamic ad insertion technologies.
By Chris Kelly • March 3, 2021 -
Courtesy of Disney
Disney unveils programmatic platform at first ad-tech showcase
The company has seen a 56% increase in the number of campaigns that use data of any kind to target audiences, while revenue has jumped 110%.
By Robert Williams • March 3, 2021 -
Courtesy of Mtn Dew
Mtn Dew adds influencers, auction to Bob Ross deepfake video premiere
The PepsiCo soda created limited-edition paint kits that influencers will give away on TikTok after the premiere of the "lost episode" on YouTube.
By Robert Williams • March 2, 2021 -
Digital Turbine snaps up AdColony for $400M as marketers set sights on mobile gaming
Digital Turbine looks to combine its distribution capabilities with AdColony's mobile video expertise and client roster, which includes Amazon and Disney.
By Peter Adams • March 1, 2021 -
Retrieved from Lexus on March 01, 2021
Lexus leans into sneakerhead culture with car-inspired shoe, video series
In partnership with Complex, the "Rubber & Sole" series shows how designers created a one-of-a-kind shoe partly out of materials from the sedan's interior.
By Robert Williams • March 1, 2021 -
Courtesy of Smirnoff
Smirnoff pairs virtual barre workouts with influencer-hosted happy hours
To celebrate Women's History Month, the brand partnered with a Black women-owned small business and is pledging $50,000 to Black Girl Ventures.
By Robert Williams • March 1, 2021 -
Courtesy of RXBAR
ColumnCampaign Trail: RXBAR embodies 'no BS' philosophy in return to fitness roots
Embracing a broader definition of fitness to include nutrition and mindfulness gives legs to its "Put It All Out There" campaign, especially as some consumers feel the slog of pandemic fatigue.
By Natalie Black (Koltun) • Feb. 26, 2021 -
How influencer marketing will evolve as Gen Z's sway grows
The latest evolution of influencer marketing may see brands approach already loyal customers and give them incentives to partner on social content, a new CreatorIQ report forecasts.
By Robert Williams • Feb. 25, 2021 -
Courtesy of Klarna
Klarna, Cosmopolitan co-host virtual shopping event
Next week's "Hauliday" event features a new livestream shopping element following a period of growth for payment platform Klarna.
By Tatiana Walk-Morris • Feb. 25, 2021
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