Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity

Reigniting a decade-long friendly feud, the campaign integrates both actors' beverage brands to raise donations for two foundations this holiday season.

By Tatiana Walk-Morris • Updated Nov. 13, 2020

HBO releases AR wellness app for 'His Dark Materials' season premiere

As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.

By Robert Williams • Nov. 11, 2020

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Wrangler, Miracle Seltzer find pop culture relevance with 'Rick and Morty' tie-ups

The enduring popularity of the Adult Swim show appeals to marketers looking to extend their reach without having to rely on ads.

By Tatiana Walk-Morris • Nov. 10, 2020

NBCUniversal ramps up shoppable content with new platform, PayPal deal

One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.

By Aaron Baar • Nov. 10, 2020

GameStop gamifies store visits with 'Pokémon Go' activation

Stores will become in-game destinations for players, encouraging them to visit as the pandemic continues to hurt foot traffic ahead of the holidays.

By Robert Williams • Nov. 10, 2020

Joann crafts at home with Phyllis from 'The Office' in holiday campaign

The retailer's web series spoofs pandemic-spurred behaviors like working from home and crafting, while piggybacking on the show's continued popularity.

By Aaron Baar • Nov. 9, 2020

TikTok touts educational content in UK campaign

The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.

By Robert Williams • Nov. 6, 2020

Guitar Center looks to inspire music buffs with new social video series

A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.

By Tatiana Walk-Morris • Nov. 6, 2020

Snapchat educates marketers about DR tools that drive revenue growth

Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.

By Robert Williams • Nov. 6, 2020

L'Oréal offers first line of virtual makeup for social media, video calls

As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.

By Robert Williams • Nov. 6, 2020

Shutterfly looks back at an unusual year in new holiday spot

The campaign highlights 2020's unique circumstances, drawing from trends that have emerged like baking bread and avoiding professional haircare.

By Tatiana Walk-Morris • Nov. 5, 2020

Starbucks brews buzz for mobile ordering in new holiday campaign

With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.

By Robert Williams • Nov. 5, 2020

Athleta urges women to 'keep running' in ad that debuted on Election Day

The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.

By Tatiana Walk-Morris • Nov. 4, 2020

'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off

Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.

By Robert Williams • Nov. 4, 2020

Triller taps Influential for influencer marketing measurement

With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.

By Robert Williams • Nov. 3, 2020

Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign

Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.

By Tatiana Walk-Morris • Nov. 3, 2020

Red Bull takes annual dance competition to TikTok

Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.

By Robert Williams • Nov. 3, 2020

Verizon unveils 5G football experience in NFL app

As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."

By Robert Williams • Nov. 2, 2020

Nando's hidden camera stunt urges voting with 'undemocratic' meals

The restaurant has historically been vocal about voting rights and inclusivity, adding voter registration forms to its menu in September and resource flyers in takeout bags.

By Tatiana Walk-Morris • Oct. 30, 2020

Google bounces back in Q3 with 9.8% ad growth as YouTube shines

The video platform's ad revenue jumped 32% as marketers ramped up their media spending to reach homebound consumers.

By Robert Williams • Oct. 30, 2020

Jose Cuervo supports at-home Day of the Dead festivities with ofrenda kits

The brand is among other companies bringing holiday celebrations directly to consumers sheltering in place.

By Tatiana Walk-Morris • Oct. 29, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnership

As part of a new deal, marketers with a TikTok for Business account will be able to deploy in-feed shoppable video ads directly within Shopify.

By Robert Williams • Oct. 28, 2020

Old Navy gets cozy with pop culture in holiday ads, YouTube series

Featuring RuPaul, the holiday effort tries to put some fun into seasonal festivities while acknowledging the unusual nature of the upcoming season.

By Aaron Baar • Oct. 28, 2020

New York Times activates its first Snapchat AR Lens as election looms

An extension of the publisher's "The Truth is Essential" campaign, the lens looks to reach young voters with one of the app's most popular features.

By Robert Williams • Oct. 28, 2020

Burger King summons the spirit of Ronald McDonald in spooky stunt

The chain appears to be ramping back up its snarky sparring with competitors after the fast food space sought other ways to cut through during the pandemic.

By Aaron Baar • Oct. 27, 2020