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Retrieved from Ikea on November 15, 2020
Ikea helps families reduce holiday pressures in new campaign
The retailer celebrates traditions old and new this unusual season, with festive influencer tips and an ad that shows relatable moments from a tough year.
By Natalie Black (Koltun) • Nov. 16, 2020 -
TikTok gets reprieve as US puts app's shutdown on hold
With new assurances of stability, marketers and users are even less likely to jump ship, though TikTok's future isn't fully sorted yet.
By Peter Adams • Nov. 13, 2020 -
Explore the Trendline➔
FreshSplash via Getty ImagesTrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
A bottle of Mountain Dew will appear and be mentioned in an episode of AMC's "The Walking Dead: World Beyond." The image was retrieved from AMC's video on Nov. 13, 2020.
Mountain Dew, AMC partner for 'Walking Dead' product placement
Continuing a relationship that began in 2017, characters in the show will drink the soda and mention it by name as part of the script.
By Aaron Baar • Nov. 13, 2020 -
Honda gives Twitch users first look at 2022 Civic
The event will mark the first time a car will have its global reveal on a Twitch branded gaming channel, the automaker claims.
By Robert Williams • Nov. 13, 2020 -
Retrieved from TikTok on August 04, 2020
TikTok's day of reckoning arrives, but marketers appear to hold fast on the platform
Even TikTok is perplexed about whether a ban will take place, filing a petition in the U.S. Court of Appeals that claims the Trump administration has gone silent.
By Peter Adams • Nov. 12, 2020 -
App Annie: Mobile ad spending will rise 20% as at-home becomes new normal
Much of the growth will come from mobile commerce as consumers continue to adjust to life during the pandemic.
By Robert Williams • Nov. 12, 2020 -
Ritz spotlights chosen families in inclusive holiday ad
A new purpose-driven holiday spot keys into inclusion and belonging, with Ritz casting two gay men of color, a transgender woman and a non-binary person.
By Tatiana Walk-Morris • Nov. 12, 2020 -
Sam's Club plays on Hugh Jackman, Ryan Reynolds' feud for charity
Reigniting a decade-long friendly feud, the campaign integrates both actors' beverage brands to raise donations for two foundations this holiday season.
By Tatiana Walk-Morris • Updated Nov. 13, 2020 -
HBO releases AR wellness app for 'His Dark Materials' season premiere
As wellness app downloads surge, fans of the fantasy show can create a personal "daemon" who helps inspire them to engage in self-care activities.
By Robert Williams • Nov. 11, 2020 -
Wrangler, Miracle Seltzer find pop culture relevance with 'Rick and Morty' tie-ups
The enduring popularity of the Adult Swim show appeals to marketers looking to extend their reach without having to rely on ads.
By Tatiana Walk-Morris • Nov. 10, 2020 -
NBCUniversal ramps up shoppable content with new platform, PayPal deal
One Platform Commerce unifies the broadcaster's e-commerce efforts as consumers are shopping online and brands seek alternatives to pricey TV ads.
By Aaron Baar • Nov. 10, 2020 -
GameStop gamifies store visits with 'Pokémon Go' activation
Stores will become in-game destinations for players, encouraging them to visit as the pandemic continues to hurt foot traffic ahead of the holidays.
By Robert Williams • Nov. 10, 2020 -
Joann crafts at home with Phyllis from 'The Office' in holiday campaign
The retailer's web series spoofs pandemic-spurred behaviors like working from home and crafting, while piggybacking on the show's continued popularity.
By Aaron Baar • Nov. 9, 2020 -
Retrieved from TikTok on November 06, 2020
TikTok touts educational content in UK campaign
The social video app began testing a "Learn" feed to showcase a continuous series of clips with the #LearnonTikTok hashtag.
By Robert Williams • Nov. 6, 2020 -
Guitar Center looks to inspire music buffs with new social video series
A series featuring 25 musicians could help the retailer reach potential customers as it prepares for an unusual holiday season and faces bankruptcy.
By Tatiana Walk-Morris • Nov. 6, 2020 -
Snapchat educates marketers about DR tools that drive revenue growth
Arriving ahead of an unusual holiday season, the first part of Snap Connect classes focuses on the mobile gaming, app and e-commerce verticals.
By Robert Williams • Nov. 6, 2020 -
Retrieved from L'Oreal on November 06, 2020
L'Oréal offers first line of virtual makeup for social media, video calls
As consumers stay connected via mobile during the pandemic, the company's AR filters let them sport digital looks on Instagram, Snapchat, Snap Camera and Google Duo.
By Robert Williams • Nov. 6, 2020 -
Shutterfly looks back at an unusual year in new holiday spot
The campaign highlights 2020's unique circumstances, drawing from trends that have emerged like baking bread and avoiding professional haircare.
By Tatiana Walk-Morris • Nov. 5, 2020 -
Starbucks brews buzz for mobile ordering in new holiday campaign
With the tagline "Festive is a tap away, download the app today," the effort touts mobile ordering as people avoid lingering in coffee houses.
By Robert Williams • Nov. 5, 2020 -
Athleta urges women to 'keep running' in ad that debuted on Election Day
The new campaign arrives as parent company Gap Inc. bets on the activewear brand being a bright spot in its portfolio.
By Tatiana Walk-Morris • Nov. 4, 2020 -
'Pokémon Go' hits record $1B in revenue as pandemic strategy pays off
Spending is up 30% from a year earlier, per Sensor Tower, indicating Niantic's decision to reformat the game has tapped into a mobile gaming surge.
By Robert Williams • Nov. 4, 2020 -
Retrieved from Triller on October 05, 2020
Triller taps Influential for influencer marketing measurement
With the partnership, advertisers and creators can measure the effect of influencer campaigns on foot traffic, in-store sales and TV tune-in.
By Robert Williams • Nov. 3, 2020 -
Hudson's Bay shops with 'Schitt's Creek' stars in holiday campaign
Along with lighthearted ads starring Catherine O'Hara and Annie Murphy, the company created its first seasonal hub to help consumers shop from home.
By Tatiana Walk-Morris • Nov. 3, 2020 -
Red Bull takes annual dance competition to TikTok
Known for hosting in-person events in dozens of cities worldwide, the energy drink has shifted focus to digital experiences that accommodate homebound consumers.
By Robert Williams • Nov. 3, 2020 -
Verizon unveils 5G football experience in NFL app
As in-person attendance is curtailed, the mobile experience gives fans access to real-time stats, multiple camera angles on the field and player "holomojis."
By Robert Williams • Nov. 2, 2020