Walmart expands shoppable video hub with celebrity cooking shows

The interactive videos on Walmart Cookshop saw a clickthrough rate of 8.7% during tests, compared with the industry standard of around 2%.

By Robert Williams • Feb. 25, 2021

Pepsi stimulates the senses in 'Fizz to Life' film with cadre of soccer stars

A larger campaign focused on the tactile aspects of cola drinking includes TikTok duets and QR code activations.

By Peter Adams • Feb. 23, 2021

Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign

To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song.

By Robert Williams • Feb. 23, 2021

Chevrolet debuts on TikTok with artist behind viral hit 'My Truck'

The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup.

By Robert Williams • Feb. 22, 2021

Roku's revenue jumps 58% amid streaming video boom

Revenue that includes advertising sales surged 82% to $471.2 million as retailers like Walmart sought to reach holiday shoppers.

By Robert Williams • Feb. 19, 2021

Livestream shopping platform Talkshoplive raises $3M

Other companies have experimented with livestream commerce to meet homebound consumers where they're spending time during the pandemic.

By Tatiana Walk-Morris • Feb. 18, 2021

Zaxby's inspires random acts of kindness with TikTok challenge

The fast-food chain chose TikTok for a new lighthearted effort because of the platform's visual storytelling style and younger audience.

By Chris Kelly • Feb. 18, 2021

Study: Advertisers favor CTV buys with established media outlets over streaming startups

Concerns about brand safety and fraud have led the biggest video ad buyers to prefer expanding CTV options from major TV networks, per a survey.

By Robert Williams • Feb. 18, 2021

Jameson pays drinkers to take time off on St. Patrick's Day

As the holiday lands near the anniversary of the pandemic's onset in the U.S., the effort ties into research around consumers not using their vacation days.

By Chris Kelly • Feb. 18, 2021

P&G's Old Spice to open first barbershop, doubling as content studio

The barbershop will serve as a test lab to develop new products and marks a return to experiential stunts that the COVID-19 pandemic paused.

By Robert Williams • Feb. 17, 2021

Did Jeep jump too quickly in pulling Super Bowl ad starring Springsteen?

The brand reinstated the spot to YouTube after the singer was cleared of a DWI, but the damage could already be done on the campaign's post-game legs.

By Peter Adams • Updated Feb. 25, 2021

Panda Express celebrates Lunar New Year with digital red envelopes

The QSR brand also partnered with influencer Joy Cho to create limited-edition kits to help families celebrate the holiday at home.

By Robert Williams • Feb. 11, 2021

Fox launches multichannel campaign to turn Tubi into 'billion dollar business'

As consumers face subscription service fatigue, Fox looks to win over viewers and advertisers with the AVOD service it acquired in 2020.

By Chris Kelly • Feb. 10, 2021

Mitsubishi debuts latest Outlander in first vehicle launch on Amazon Live

The event signals how Amazon is expanding its platform for brand awareness campaigns to drive direct sales, rather than advertising that's aimed lower in the purchase funnel.

By Robert Williams • Feb. 9, 2021

By the numbers: Super Bowl LV

The big game's ads, broken down by sentiment, social engagement and more.

Super Bowl LV ads highlight marketers' disconnect with reality

Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on what's supposed to be their biggest night.

By Peter Adams , Chris Kelly , Natalie Black (Koltun) • Feb. 8, 2021

McDonald's offers 'Golden Start' to Lunar New Year with 3 digital experiences

A livestreamed concert available only in the chain's app, an IGTV mini-series and red envelope gift cards are arriving to celebrate the holiday.

By Robert Williams • Feb. 4, 2021

Bud Light reunites brand 'legends' in Super Bowl return

Post Malone, Cedric the Entertainer, the Bud Knight and other characters from the brand's past ads are cast as superheroes saving an overturned beer truck.

By Natalie Black (Koltun) • Feb. 2, 2021

Old Spice gives exhausted young men a 'pep talk' with ads emphasizing confidence

Launching around Super Bowl week, the campaign aims to provide a boost to those feeling the economic and emotional turmoil of a downer year.

By Peter Adams • Jan. 29, 2021

Campaign Trail: Discover looks toward brighter days in ad showcasing financial tools

A new brand positioning was crafted to highlight Discover's financial services beyond just transactions.

By Natalie Black (Koltun) • Jan. 29, 2021

AB InBev's Cutwater Spirits taps 'Schitt's Creek' star for multichannel campaign

Along with a social media series and sweepstakes, the campaign includes a spot that will air in key regional markets during the Super Bowl.

By Robert Williams • Jan. 29, 2021

Pringles brings video game zombie to life in Twitch livestream

The Kellogg-owned snack sponsored a livestream in which a gaming influencer lured a zombie out of a video game, mimicking one of the brand's TV spots.

By Robert Williams • Jan. 29, 2021

Lego teams with Universal Music Group for TikTok-like kids app

Children can use the Lego Vidiyo app with minifigures and "BeatBit" pieces to create music videos that can be trimmed to shorter, shareable clips.

By Chris Kelly • Jan. 28, 2021

Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV

Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products.

By Peter Adams • Jan. 27, 2021

Hellmann's Super Bowl debut enlists Amy Schumer to address food waste

The Unilever brand joins a growing group of big game newcomers that have seen higher sales during the pandemic and want to show a commitment to social responsibility.

By Robert Williams • Jan. 27, 2021